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All Journal JAE (Jurnal Akuntansi dan Ekonomi) GEMAH RIPAH: Jurnal Bisnis IIJSE
Indah Lestari Nasution, Annio
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Economics, Econometrics & Finance

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PENGARUH KUALITAS PRODUK ASURANSI SYARIAH MOBILKOE DAN KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH: (Studi Kasus PT. Asuransi Bumi putera Muda Syariah Medan) Zuhdi, Suhaimi; M Nawawi, Zuhrinal; Indah Lestari Nasution, Annio
ECONOMOS Vol 3 No 03 (2023): EKONOMI DAN BISNIS
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN (COMMUNITY OF RESEARCH LABORATORY)

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Abstract

Tujuan penelitian ini Untuk mengetahui bagaimana pengaruh kualitas pelayanan terhadap loyalitas peserta pada PT AJS Bumiputera.Metode penelitian yang digunanakan dalam penelitian ini adalah metode kuantitatif yang menggunakan jenis data primer dan skunder. Teknik analisis data yang digunakan adalah analisis regresi berganda. Hasil penelitian menunjukkan bahwa variabel kualitas produk mobilekoe tidak memiliki pengaruh yang signifikan terhadap variabel kualitas pelayanan, nilai thitung> ttabel (1,305<1.662),hal ini menunjukkan bahwa kualitas produk mobilekoe tidak dapat meningkatkanloyalitas nasabah. Kedua, variabel kualitas pelayanan berpengaruh positif terhadap variabel loyalitas nasabah dengan nilai thitung> ttabel(2,188>1.662). hal ini menunjukkan bahwa kualitas pelayanan yang diterapkan dengan baik ini dapat meningkatkan loyalitas nasabah yang baik pula hal ini sangat berdampak pada kemajuan perusahaan. Ketiga, Berdasarkan hasil uji simultan variabel kualitas produk dan kualitas pelayanan berpengaruh terhadap loyalitas nasabah dengan nilai fhitung>ftabel (5,270>3,10), sehingga tinggi atau rendahnya variabel independen secara bersama-sama dapat mempengaruhi loyalitas nasabah.
Pengaruh Modal, Luas Lahan dan Zis (Zakat, Infak, Sedekah) Terhadap Pendapatan Petani Cabai Merah (Studi Di Desa Sidodadi Ramunia Kecamatan Beringin Kabupaten Deli Serdang) Pebrianti, Ririn; Indah Lestari Nasution, Annio; Aslami, Nuri
JAE (JURNAL AKUNTANSI DAN EKONOMI) Vol 8 No 3 (2023): JAE (Jurnal Akuntansi dan Ekonomi)
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jae.v8i3.21326

Abstract

This research aims to determine the influence of capital, land area and Zis (Zakat, Infak, Sedekah) on the income of red chili farmers in Sidodadi Ramunia Village, Beringin District, Deli Serdang Regency. This research is descriptive quantitative research, the data collection method is a questionnaire. The subjects of this research focused on 102 red chili farmers by taking samples using the Saturated Sampling technique. The data used in this research is secondary data which was processed using the SPSS 22 application. Based on the results of hypothesis testing, it can be concluded that partially capital has a significant and positive effect on red chili farmers' income, partially land area has a significant and positive effect on farmers' income. red chilies and partially ZIS have a significant and positive effect on farmer income. Red chili pepper. Capital, land area and ZIS simultaneously have an influence on the income of red chili farmers in Sidodadi Ramunia Village, Kec. Banyan District. Deli Serdang. This means that capital, land area and zis have an influence on the income received by red chili farmers.Key Words: Religiosity, Budget Constraints, Social Media, Consumption Behavior
Local Economy-Based Ecotourism Development Strategy in Mandailing Natal Community Empowerment Using QSPM Lubis, Hilma Kholilah; Indah Lestari Nasution, Annio; Daim Harahap, Rahmat
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3855

Abstract

Mandailing Natal is an area blessed with abundant natural wealth which is also a source of livelihood for the community. empowering nature tourism (ecotourism) as part of a strategy to take advantage of natural wealth in the Mandailing Natal area without damaging the environment is one of the right steps. By utilizing natural resources which are a tourist attraction in the Mandailing Natal district. The purpose of this research is to identify the conditions of ecotourism in Mandailing Natal based on an analysis of Strengths, Weaknesses, Opportunities, and Threat (SWOT) and to find out the best marketing strategy based on alternative marketing strategies that have been obtained using Quantitative Strategic Planning Matrix (QSPM). The research method used is to use the SWOT and QSPM method. The results of the study show that the Ecotourism Conditions in Mandailing Natal based on an analysis of Strengths, Weaknesses, Opportunities, and Threats (SWOT) have great strengths. This is illustrated by the results of the IFAS and EFAS matrix analysis which describe the position of tourist attractions in Mandailing Natal in quadrant 1-2 positions in the SWOT matrix. Quadrant 2 describes Strategic Diversification, namely Tourism Objects in a stable condition but facing a number of tough challenges. Tourist attractions in Mandailing Natal can carry out several strategies to face the big challenges towards goodness, including (1) increasing the facility of cleanliness, (2) prioritizing traders so that the prices offered are with complete police and sizes, (3) utilizing large areas of land for complete the lacking facilities as well as add new innovations supported by the regional government or the tourism office.
Co-Authors Daim Harahap, Rahmat Lubis, Hilma Kholilah M Nawawi, Zuhrinal Nuri Aslami Pebrianti, Ririn Zuhdi, Suhaimi