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All Journal Jurnal Pendidikan dan Perhotelan Jurnal Manajemen Pariwisata dan Perhotelan ETERNAL: English Teaching Journal
Adzandri, Faraz
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Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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Assessing The Influence of Instagram Influencer Marketing on Follower Buying Intentions Adzandri, Faraz; Ferdian, Feri
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2024): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i3.3320

Abstract

This study explores the relationship between influencer marketing and the buying intention among @tinandbel followers. This study was motivated by the Incompatibilities between the content published about @tinandbel's dining experience at the restaurant and the observed lack of a significant increase in customer numbers. This study's research methodology included quantitative techniques with a causal associative approach in addition to purposive sampling, which produced 120 samples. The data gathering approach uses a questionnaire with a Likert scale structure that has undergone validity and reliability assessments. With a percentage value of 65%, the R-squared results demonstrate that influencer marketing significantly affects purchase intention; the remaining 35% is accounted for by other factors. The hypothesis test results revealed a t-statistic of 12.13 > 1.96 and a p-value of 0.00 < 0.05, indicating that influencer marketing characteristics had a substantial impact on buying intention. These findings support the study's findings. According to the study's findings, Ha is accepted whereas H0 is denied.
EXPLORING HOTEL EMPLOYEE WELLBEING : POSITIVE IMPACTS OF CAREER DEVELOPMENT AND WORK COMPENSATION Adzandri, Faraz; Saputra, Andri Satrio; Mendrofa, Agung Braja; Ferdian, Feri
Jurnal Pendidikan dan Perhotelan (JPP) Vol. 3 No. 1 (2023): JURNAL PENDIDIKAN DAN PERHOTELAN
Publisher : Family Welfare Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jppv3i1.05

Abstract

Hospitality is a rapidly growing sector in various countries around the world. In this industry, hotel employees play a very important role in providing quality service to guests. However, the hospitality industry is often faced with challenges in retaining employees, mainly due to job satisfaction issues. Employees who are dissatisfied with their jobs tend to leave the company and seek employment elsewhere. To overcome this problem, it is important to understand the factors that influence the hotel employee's wellbeing. The purpose of this study was to examine the influence of employee career development and work compensation on hotel employee wellbeing. The study used a quantitative with a causal associative approach. The data was obtained by distributing questionnaires to the 4 star hotel employees at Batam City, so that as many as 40 respondents. The data analysis technique used the Partial Least Square Structural Equation Modeling. Most of the respondents are aged from 26 to 30 years . with 67.5% of the respondents. The study’s findings indicate that career development is not particularly significant in relation to hotel employee wellbeing. However, this has a direct impact on raising motivation, work ethic, and organizational commitment, which in turn raises employee morale. Meanwhile, compensation for work has a significant positive impact on hotel staff members' ethical standards. These findings suggest that Hotels may achieve a greater level of operational excellence and keep up their competitiveness in the hospitality sector by focusing on the well-being of employees.
A Critical Task Need Analysis of English for Room Division Department of Hospitality Industry: Internship Students’ Reflection Fadilah, Rahmi; Ayudia, Honesty Yonanda; Harmawan, Violintikha; Adzandri, Faraz; Rangkuti, Putri Astri
ETERNAL (English Teaching Journal) Vol. 15 No. 1 (2024): February
Publisher : Prodi Pendidikan Bahasa Inggris, FPBS, Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/eternal.v15i1.352

Abstract

English for hospitality workers is mostly used in the room division where this section is directly related to guests that includes the realm of housekeeping and front office work. In this study, it will be discussed how the needs analysis of the use of English is taken from the learner approach to the task approach. The purpose of the study is for ensuring that language instruction is relevant, efficient, and tailored to the specific requirements of the hospitality industry, ultimately contributing to the success of both employees and the hotel itself. This research is a mixed method research that uses 74 internship students and 5 hotel workers in the field of human resources as research samples. In this study, it was found that the needs of learners that are important to consider at the beginning are subjective and objective needs, related to their attitudes towards English and their own needs. In the task approach, the learning level is divided according to the target task and task type (basic user, intermediate user, and proficient user) and then the pedagogical aspects are analyzed where students in getting learning should be with authentic and communicative materials and student-centered. In addition, from interview of hotel worker, hotel workers recognize English language proficiency as a fundamental skill that enhances their effectiveness, job satisfaction, and career prospects in the dynamic and diverse hospitality industry
Co-Authors Ayudia, Honesty Yonanda Fadilah, Rahmi Ferdian, Feri Harmawan, Violintikha Mendrofa, Agung Braja Rangkuti, Putri Astri Saputra, Andri Satrio