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All Journal Jurnal Manajemen Perhotelan dan Pariwisata ETERNAL: English Teaching Journal
Rangkuti, Putri Astri
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH KEPERCAYAAN DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN JASA KAMAR MENGGUNAKAN ONLINE TRAVEL AGENT DI HOTEL PANGERAN BEACH PADANG Rangkuti, Putri Astri; Pasaribu
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 7 No. 2 (2024)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v7i2.84019

Abstract

Penelitian ini dilakukan karena adanya permasalahan dalam proses pengambilan keputusan pembelian yang terkait dengan kepercayaan dan gaya hidup tamu di Hotel Pangeran Beach Padang. Dengan pendekatan kuantitatif, penelitian ini menggunakan metode asosiatif kausal berbasis survei mengidentifikasi hubungan sebab akibat antara kedua variabel tersebut. Populasi penelitian mencakup tamu yang melakukan pemesanan kamar melalui online travel agent (OTA) di Hotel Pangeran Beach Padang di Hotel Pangeran Beach Padang. Sampel penelitian sebanyak 110 responden yang dipilih melalui teknik purposive sampling, bagian dari non-probability sampling. Instrumen penelitian telah diuji validitas dan reliabilitasnya. Uji normalitas, heteroskedastisitas, dan multikolinearitas untuk memenuhi asumsi regresi linier berganda. Hasil analisis menunjukkan bahwa variabel kepercayaan dan gaya hidup memiliki pengaruh signifikan terhadap keputusan pembelian. Hasil analisis menunjukkan bahwa kepercayaan berkontribusi 41,7% terhadap keputusan pembelian, sedangkan gaya hidup berkontribusi 33,4%. Adjusted R-squared sebesar 0,526 menunjukkan bahwa kepercayaan dan gaya hidup bersama-sama menjelaskan 52,6% variasi keputusan pembelian, sementara 47,4% sisanya dipengaruhi oleh faktor lain yang tidak dibahas dalam penelitian ini.Kata Kunci: Kepercayaan, Gaya Hidup, Keputusan Pembelian
A Critical Task Need Analysis of English for Room Division Department of Hospitality Industry: Internship Students’ Reflection Fadilah, Rahmi; Ayudia, Honesty Yonanda; Harmawan, Violintikha; Adzandri, Faraz; Rangkuti, Putri Astri
ETERNAL (English Teaching Journal) Vol. 15 No. 1 (2024): February
Publisher : Prodi Pendidikan Bahasa Inggris, FPBS, Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/eternal.v15i1.352

Abstract

English for hospitality workers is mostly used in the room division where this section is directly related to guests that includes the realm of housekeeping and front office work. In this study, it will be discussed how the needs analysis of the use of English is taken from the learner approach to the task approach. The purpose of the study is for ensuring that language instruction is relevant, efficient, and tailored to the specific requirements of the hospitality industry, ultimately contributing to the success of both employees and the hotel itself. This research is a mixed method research that uses 74 internship students and 5 hotel workers in the field of human resources as research samples. In this study, it was found that the needs of learners that are important to consider at the beginning are subjective and objective needs, related to their attitudes towards English and their own needs. In the task approach, the learning level is divided according to the target task and task type (basic user, intermediate user, and proficient user) and then the pedagogical aspects are analyzed where students in getting learning should be with authentic and communicative materials and student-centered. In addition, from interview of hotel worker, hotel workers recognize English language proficiency as a fundamental skill that enhances their effectiveness, job satisfaction, and career prospects in the dynamic and diverse hospitality industry
Co-Authors Adzandri, Faraz Ayudia, Honesty Yonanda Fadilah, Rahmi Harmawan, Violintikha Pasaribu