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Sipayung, Sari Mariahma Nova
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Automotive Engineering Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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The Effect of Personal Selling, Premium Prices, and Income Levels on Interest in Buying Insurance Products in (Case Study on Millennial Generation and Gen-Z in Medan City) Pakpahan, Belsasar; Batubara, Jastin Yehezkiel; Sembiring, Brema; Sibarani, Hendra Jonathan; Sipayung, Sari Mariahma Nova
International Journal Of Economics Social And Technology (IJEST) Vol. 2 No. 3 (2023): September 2023
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v2i3.322

Abstract

One of the things that can minimize the risk to life is to have insurance because insurance provides benefits to people's lives by reducing the assets that must be set aside to cover losses from various other risks obtained. Personal selling is a benchmark for assessing the company to give customers confidence in the insurance products owned by the company. In addition, the premium price is the determination of customers purchasing insurance products with the level of income as an assessment of the customer's ability to have protection from the risks of life. This research uses a quantitative approach with a sample of 100 respondents. Data analysis in this study used SmartPLS 4.0. Hypothesis testing with the PLS approach is carried out in two stages, namely testing the outer model and the inner model. The results showed that personal selling has a positive and significant effect on purchase intention, the premium price has no significant effect on purchase intention, income level has a negative and significant effect on purchase intention, and personal selling, premium price, and income level simultaneously have a positive and significant effect on purchase intention in Millennial Generation and Gen-Z in Medan City
Analysis of the Impact of Digitalisation of Devices, Digitalisation of Platforms and Digitalisation of Media on Perceptions of Online Shopping among Millennials and Gen-Z in Medan City Sanjaya, Arif; Yurika, Yurika; Sibarani, Hendra Jonathan; Sipayung, Sari Mariahma Nova
International Journal Of Economics Social And Technology (IJEST) Vol. 3 No. 1 (2024): March 2024
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v3i1.428

Abstract

Digitalisation is currently one of the development and operation of a device, platform and media increasingly used by Millennials and Gen-Z to provide information or sell products. Product digitalisation is not only in marketing but also as a promotional medium to create consumption patterns of application users who are highly dependent on lifestyle changes and perceptions of online shopping applications. In this study using quantitative methods are research based on the philosophy of positivism, used to research on specific populations and samples. This study used 100 samples from Medan Helvetia district using cluster sampling method. The results of this study show that the digital devices have a positive and significant influence on the perception of online shopping, the platform digitalisation does not have a positive and significant influence on the perception of online shopping, the media digitalisation has a positive and insignificant influence on the perception of online shopping among millennials and gen-z in Medan City. Digitalisation in online shopping applications has a huge impact on the perception of online shopping application users because the information obtained becomes faster and there is an increase in customer consumptive patterns
Co-Authors Arif Sanjaya Batubara, Jastin Yehezkiel Pakpahan, Belsasar Sembiring, Brema Sibarani, Hendra Jonathan Yurika, Yurika