Garuda - Garba Rujukan Digital

The Effect of Corporate Social Responsibility (CSR), Customer Trust, and Customer Satisfaction on Customer Loyalty at PT. Kiat Ananda Group Surabaya Steven Lie; Hermeindito Hermeindito; Wiliam Santoso
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.859

PT. Kiat Ananda Group is a company engaged in the logistics and cold chain industry that focuses on the distribution of products that require strict temperature control. Program Corporate Social Responsibility (CSR) PT. Ananda Group's tips show a positive correlation between CSR initiatives and increased customer satisfaction and loyalty. More active customer engagement in CSR programs, facilitated through innovative and personalized communication campaigns, has the potential to significantly increase the company's sales. By strengthening the emotional bond between customers and brands, companies can build a loyal customer base and drive long-term sales increases. This study aims to analyze the influence of CSR, customer trust, and customer satisfaction on customer loyalty at PT. Tips from Ananda Group Surabaya. This study uses a quantitative method with a random sampling technique and involves 100 respondents of PT. Tips from Ananda Group Surabaya. Primary data is collected through questionnaires to ensure the relevance and accuracy of the information. Data analysis was carried out using a statistical approach using SmartPLS 3.0 to test the proposed hypothesis. Through quantitative/statistical data analysis, this study seeks to test the proposed hypothesis and provide recommendations that can be used by PT. Ananda Group Surabaya's tips to increase their customer loyalty. The results of the study show that: (1) CSR has a positive and significant influence on customer loyalty, (2) customer trust has a positive and significant influence on customer loyalty, (3) customer satisfaction does not have a significant effect on customer loyalty.

The Influence of digital marketing on purchase decisions of florist products: the mediating role of brand awareness and customer trust Lamanepa, Amelia Wulandari; Hermeindito, Hermeindito
Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i2.953

The increasing penetration of the internet in Indonesia, which reached 79.5% in 2024, has significantly influenced the dynamics of business and consumer interaction, particularly in the digital marketplace. Despite these advancements, specific sectors, such as the florist industry, have not fully capitalized on digital opportunities. This study aims to address a research gap concerning the effectiveness of digital marketing strategies within the florist sector by examining the case of Auriel Florist Surabaya, a business experiencing a decline in sales despite active online promotional efforts. Employing a quantitative research design, data were collected through a survey of 100 customers and analyzed using SmartPLS to examine the relationships among digital marketing, brand awareness, customer trust, and purchase decisions. The results indicate that digital marketing has a significant positive impact on brand awareness, which in turn has a strong influence on purchase decisions. In contrast, customer trust does not exhibit a direct significant impact on purchase decisions. These findings suggest that brand recognition plays a more critical role in shaping consumer behavior than trust alone. Future studies are recommended to incorporate additional variables and test the model across different industries to enhance generalizability.

The effect of TAM factor on behavioral intention to use (dashboard property management Ciputra SH3A) Chandra, Amelia; Hermeindito, Hermeindito
Enrichment : Journal of Management Vol. 14 No. 3 (2024): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i3.1959

This study aims to determine the influence between variables on the role of technology utilization in the use of property management dashboards with the Technology Acceptance Model (TAM) Factor theory approach introduced by Davis (1989) on the influence of perceived usefulness, perceived ease of use, and trust of security to see how user intention (behavioral intention to use) influences the use of property management dashboards at Ciputra SH3A as actual system use. This type of research is quantitative research using SmartPLS 3.0 software and data collection techniques in research through online questionnaires on a saturated sample of 60 respondents who are all users of the property management dashboard with a Likert scale range of 5. The results of this study indicate that all independent variables (perceived usefulness, perceived ease of use and trust of security) have a significant positive effect on the dependent variable (behavioral intention to use), where the variable perceived ease of use has the greatest effect on behavioral intention to use in using the property management dashboard at Ciputra SH3A

What Drives Online Buyers? Insights from Product Quality, Price Perception, and Marketing Communication in Calendar Purchases Halim, Steven; Hermeindito
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1768

This research aims to analyze the influence of product quality, price perception, and marketing communication on purchase decisions for Soyami Stuff calendars in e-commerce, conducted in Indonesia. A quantitative approach was used by distributing questionnaires to 100 respondents, selected using purposive sampling from a population of 4,943 online buyers who had previously purchased calendars from the Soyami Stuff store on e-commerce platforms. The sample size was determined using Slovin's formula with a 10% margin of error. The data were analyzed using multiple linear regression. In this research, the independent variables used are product quality (X1), price perception (X2), and marketing communication (X3), while the dependent variable was purchase decisions (Y). Based on the multiple linear regression analysis, marketing communication had the strongest influence on purchase decisions with a standardized coefficient (β) of 0.438 and a significance level (p) of 0.006. Price perception had a standardized coefficient of 0.306 (p = 0.041), while product quality had a coefficient of 0.274 (p = 0.003). The regression model was statistically significant overall, with an F-value of 15.832 and a significance level of p < 0.001. The coefficient of determination (R²) was 0.331, indicating that 33.1% of the variance in consumer purchase decisions could be explained by the three independent variables.

Seri Solusi Bisnis Nyata: Peningkatan Daya Saing Usaha Galangan Kapal PT. Adiluhung Saranasegara Indonesia Hermeindito
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2023): Pengabdian Kepada Masyarakat
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v4i2.3213

Abstract: Tujuan kegiatan pengabidan kepada masyarakat di PT. Adiluhung Saranasegara Indonesia (ASSI) adalah untuk memberikan gagasan dalam memecahkan masalah yang dihadapi ASSI terkait (i) Ketergantungan bahan impor; (ii) Persaingan dalam negeri; (iii) Kebutuhan sertifikasi internasional, dan (iv) Peningkatan daya saing internasional. Pendekatan kegiatan ini dilakukan secara terstruktur melalui program Real Business Solution (RBS) yang merupakan kombinasi kegiatan pendidikan dan pengabdian kepada masyarakat yang diselenggarakan secara rutin di Program Studi Magister Manajemen Universitas Ciputra Surabaya. Seri RBS Volume XI no 1 diselenggarakan pada usaha galangan kapal di Bangkalan. ASSI adalah satu perusahaan yang menjadi tempat kegiatan RBS pada seri ini. Tim RBS di ASSI terdiri dari 6 kelompok di bawah pengawasan dosen pendamping. Setiap kelompok melakukan observasi, investigasi dan konsultasi dengan para ahli dalam mencari gagasan pemecahan masalah. Hasil temuan gagasan meliputi (i) meningkatkan kerjasama bilateral dan multilateral; (ii) program sertifikasi internasional oleh organisasi independen bereputasi; (iii) menngkatkan keahlian digital sumberdaya manusia.

The Effect of Corporate Social Responsibility (CSR), Customer Trust, and Customer Satisfaction on Customer Loyalty at PT. Kiat Ananda Group Surabaya Lie, Steven; Hermeindito, Hermeindito; Santoso, Wiliam
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.859

PT. Kiat Ananda Group is a company engaged in the logistics and cold chain industry that focuses on the distribution of products that require strict temperature control. Program Corporate Social Responsibility (CSR) PT. Ananda Group's tips show a positive correlation between CSR initiatives and increased customer satisfaction and loyalty. More active customer engagement in CSR programs, facilitated through innovative and personalized communication campaigns, has the potential to significantly increase the company's sales. By strengthening the emotional bond between customers and brands, companies can build a loyal customer base and drive long-term sales increases. This study aims to analyze the influence of CSR, customer trust, and customer satisfaction on customer loyalty at PT. Tips from Ananda Group Surabaya. This study uses a quantitative method with a random sampling technique and involves 100 respondents of PT. Tips from Ananda Group Surabaya. Primary data is collected through questionnaires to ensure the relevance and accuracy of the information. Data analysis was carried out using a statistical approach using SmartPLS 3.0 to test the proposed hypothesis. Through quantitative/statistical data analysis, this study seeks to test the proposed hypothesis and provide recommendations that can be used by PT. Ananda Group Surabaya's tips to increase their customer loyalty. The results of the study show that: (1) CSR has a positive and significant influence on customer loyalty, (2) customer trust has a positive and significant influence on customer loyalty, (3) customer satisfaction does not have a significant effect on customer loyalty.

The Influence of e-WoM, Marketplace Advertising, and FoMO on Purchase Decision for Sendy Leather on Shopee, Mediated by Trust Rahmatullah, Rafi Rasyad; Hermeindito, Hermeindito
Journal of Social Commerce Vol. 5 No. 2 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i2.167

This study investigates the influence of electronic word of mouth (e-WoM), marketplace advertising, and fear of missing out (FoMO) on consumer purchase decisions for Sendy Leather products on Shopee, with trust as a mediating variable. The research employs a quantitative approach using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) and is supported by 209 purposively selected respondents who have purchased Sendy Leather through Shopee. Findings reveal that e-WoM and FoMO positively and significantly affect trust, while marketplace ads do not. In turn, e-WoM, FoMO, and marketplace ads directly impact purchase decisions, with trust acting as a significant mediator between e-WoM and FoMO toward purchasing behavior. The study concludes that trust and psychological urgency shape digital consumer behavior, emphasizing the need for personalized and credible digital marketing strategies. This research offers managerial implications for local brands operating in competitive online marketplaces.

Control Mechanism and Value of Firm: Empirical Evidence from Indonesia Capital Market Herdinata, Christian; Tandelilin, Eduardus; Hermeindito, Hermeindito
International Research Journal of Business Studies Vol. 6 No. 1 (2013): April - July 2013
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.6.1.45-62

This research discusses about the roles of institutional ownership and leverage as control mechanism over agency conflict and how it affects corporate performance. Agency conflict is a result of expropriation via tunneling on asset utilization. This study uses panel data with a sample of 136 companies in Indonesia between 2001-2012. Simultaneous model testing using Three Stage Least Square estimation technique is also used in this study. Results suggest that institutional ownership and leverage have a non-linear effect on asset utilization. Institutional ownership can be used as a control mechanism at higher levels of ownership. However, when the ownership surpasses certain level, institutional owners will be able to conduct expropriation through tunneling. Low-level leverage will result in expropriation through tunneling by institutional owners. On the other hand, higher level of leverage makes it possible to use leverage as control mechanism. This study also suggests that there is a substitutional correlation between the implementation of control mechanism and leverage. This research also proves that the effect of control mechanism on asset utilization will improvecorporate performance. This research does not specifically investigate the proportions of institutional ownership and leverage as borderline threshold which shows that the two variables can be used as control mechanism. It also implies that the control mechanism over agency conflict which happens as a result of expropriation through tunneling can be done using institutional ownership and leverage. Institutional ownership and leverage must, in this case, be conducted properly towards asset utilization so that it can improve corporate performance. This research provides evidence and solutions for agency conflicts that happen as a result of expropriation through tunneling. This study also contributes to the agency theory testing model by using simultaneousequation and considering non-linear testing method.

MODERATING ENTREPRENEURIAL MINDSET: THE INFLUENCE OF PRODUCT SPECIFICATIONS, ONLINE CUSTOMER REVIEWS AND RATINGS, AND SALES PROMOTIONS ON PURCHASING DECISIONS OF SUSTAINABLE FASHION IN THE SHOPEE MARKETPLACE Aljihan, Safira Afifa; Hermeindito
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No specialissue (2026): Vol. 10, Special Issue, 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10ispecialissue.19415

This study aims to investigate the moderating effect of entrepreneurial mindset on the purchasing decisions of sustainable fashion products in the Shopee marketplace, focusing on product specifications, online customer reviews and ratings, and sales promotions as independent variables. In the context of the rapidly developing fashion industry, consumers are showing a high interest in products that are not only aesthetically appealing but also sustainable. This research employs a quantitative approach and involves participation from consumers who have made purchases of sustainable fashion products on Shopee. Data were collected through an online questionnaire that encompasses aspects of product specifications, online customer reviews and ratings, sales promotions, and entrepreneurial mindset. The results indicate that product specifications, online customer reviews, and sales promotions significantly influence purchasing decisions, while the entrepreneurial mindset does not appear to moderate the relationship between these variables and purchasing decisions. These findings provide important insights for business practitioners in designing effective and sustainable marketing strategies, as well as highlighting the significance of consumer understanding of sustainability values in their purchasing decision-making.

Title

Found 19 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 19 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 19 Documents
Search