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All Journal Business and Finance Journal MABIS: Manajemen dan Bisnis Review of Management and Entrepreneurship Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Enrichment : Journal of Management ABDIMAS Jurnal Pengabdian Kepada Masyarakat Golden Ratio of Mapping Idea and Literature Format Journal Research of Social Science, Economics, and Management Contemporary Studies in Economic, Finance and Banking (CSEFB) KALBISIANA Jurnal Sains, Bisnis dan Teknologi International Journal of Review Management Business and Entrepreneurship
Hermeindito
Universitas Ciputra, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Public Health Social Sciences

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The Effect of Corporate Social Responsibility (CSR), Customer Trust, and Customer Satisfaction on Customer Loyalty at PT. Kiat Ananda Group Surabaya Steven Lie; Hermeindito Hermeindito; Wiliam Santoso
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.859

Abstract

PT. Kiat Ananda Group is a company engaged in the logistics and cold chain industry that focuses on the distribution of products that require strict temperature control. Program Corporate Social Responsibility (CSR) PT. Ananda Group's tips show a positive correlation between CSR initiatives and increased customer satisfaction and loyalty. More active customer engagement in CSR programs, facilitated through innovative and personalized communication campaigns, has the potential to significantly increase the company's sales. By strengthening the emotional bond between customers and brands, companies can build a loyal customer base and drive long-term sales increases. This study aims to analyze the influence of CSR, customer trust, and customer satisfaction on customer loyalty at PT. Tips from Ananda Group Surabaya. This study uses a quantitative method with a random sampling technique and involves 100 respondents of PT. Tips from Ananda Group Surabaya. Primary data is collected through questionnaires to ensure the relevance and accuracy of the information. Data analysis was carried out using a statistical approach using SmartPLS 3.0 to test the proposed hypothesis. Through quantitative/statistical data analysis, this study seeks to test the proposed hypothesis and provide recommendations that can be used by PT. Ananda Group Surabaya's tips to increase their customer loyalty. The results of the study show that: (1) CSR has a positive and significant influence on customer loyalty, (2) customer trust has a positive and significant influence on customer loyalty, (3) customer satisfaction does not have a significant effect on customer loyalty.
Perancangan Family Constitution Untuk Keberlangsungan Bisnis Keluarga (Studi Kasus: Rabbit Motor Accessories) Natalia, Laura; Hermeindito, Hermeindito
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8444

Abstract

Tujuan penulisan tesis ini adalah untuk memberikan suatu usulan atas perancangan family constitution untuk keberlangsungan bisnis keluarga. Bisnis keluarga merupakan model bisnis yang menggabungkan 2 (dua) unsur kompleks yaitu keluarga yang mengedepankan hubungan atau relasi dan bisnis yang menuntut profesionalisme. Ketersinggungan kedua unsur tersebut berpotensi memicu konflik diantaranya konflik dalam pengelolaan, kepemilikan, suksesi, pembagian kerja, perbedaan gender, dan lain sebagainya. Family constitution merupakan dokumen tertulis berisi kesepakatan antar anggota keluarga yang mengatur sejumlah aturan dan prosedur dalam bisnis keluarga. Permasalahan yang hendak diteliti dalam penelitian ini adalah perancangan family constitution sebagai sarana untuk meminimalisir potensi konflik antar anggota keluarga serta untuk menjembatani perbedaan latar belakang dan tujuan masing-masing anggota keluarga. Penelitian ini bertujuan untuk menemukan komponen-komponen yang dapat dituangkan dalam family constitution dengan mencari kesepakatan di antara anggota keluarga dalam bisnis keluarga Rabbit Motor Accessories. Kesepakatan yang dituangkan dalam komponen-komponen family constitution meliputi kesepakatan nilai dan budaya bisnis keluarga, kesepakatan manajemen bisnis keluarga, kesepakatan kepemilikan bisnis keluarga, dan kesepakatan tata kelola bisnis keluarga. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan studi kasus. Peneliti mengumpulkan data dengan melakukan teknik wawancara mendalam atau in-depth interview dengan 4 (empat) orang narasumber yang terdiri dari 3 (tiga) orang anggota keluarga dan 1 (satu) orang narasumber ahli di bidang Bisnis Keluarga. Penelitian ini menghasilkan suatu usulan atas rancangan family constitution yang mencakup kesepakatan nilai dan budaya bisnis keluarga, manajemen bisnis keluarga, kepemilikan bisnis keluarga, dan tata kelola bisnis keluarga.
The Influence of digital marketing on purchase decisions of florist products: the mediating role of brand awareness and customer trust Lamanepa, Amelia Wulandari; Hermeindito, Hermeindito
Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i2.953

Abstract

The increasing penetration of the internet in Indonesia, which reached 79.5% in 2024, has significantly influenced the dynamics of business and consumer interaction, particularly in the digital marketplace. Despite these advancements, specific sectors, such as the florist industry, have not fully capitalized on digital opportunities. This study aims to address a research gap concerning the effectiveness of digital marketing strategies within the florist sector by examining the case of Auriel Florist Surabaya, a business experiencing a decline in sales despite active online promotional efforts. Employing a quantitative research design, data were collected through a survey of 100 customers and analyzed using SmartPLS to examine the relationships among digital marketing, brand awareness, customer trust, and purchase decisions. The results indicate that digital marketing has a significant positive impact on brand awareness, which in turn has a strong influence on purchase decisions. In contrast, customer trust does not exhibit a direct significant impact on purchase decisions. These findings suggest that brand recognition plays a more critical role in shaping consumer behavior than trust alone. Future studies are recommended to incorporate additional variables and test the model across different industries to enhance generalizability.
The effect of TAM factor on behavioral intention to use (dashboard property management Ciputra SH3A) Chandra, Amelia; Hermeindito, Hermeindito
Enrichment : Journal of Management Vol. 14 No. 3 (2024): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i3.1959

Abstract

This study aims to determine the influence between variables on the role of technology utilization in the use of property management dashboards with the Technology Acceptance Model (TAM) Factor theory approach introduced by Davis (1989) on the influence of perceived usefulness, perceived ease of use, and trust of security to see how user intention (behavioral intention to use) influences the use of property management dashboards at Ciputra SH3A as actual system use. This type of research is quantitative research using SmartPLS 3.0 software and data collection techniques in research through online questionnaires on a saturated sample of 60 respondents who are all users of the property management dashboard with a Likert scale range of 5. The results of this study indicate that all independent variables (perceived usefulness, perceived ease of use and trust of security) have a significant positive effect on the dependent variable (behavioral intention to use), where the variable perceived ease of use has the greatest effect on behavioral intention to use in using the property management dashboard at Ciputra SH3A
What Drives Online Buyers? Insights from Product Quality, Price Perception, and Marketing Communication in Calendar Purchases Halim, Steven; Hermeindito
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1768

Abstract

This research aims to analyze the influence of product quality, price perception, and marketing communication on purchase decisions for Soyami Stuff calendars in e-commerce, conducted in Indonesia. A quantitative approach was used by distributing questionnaires to 100 respondents, selected using purposive sampling from a population of 4,943 online buyers who had previously purchased calendars from the Soyami Stuff store on e-commerce platforms. The sample size was determined using Slovin's formula with a 10% margin of error. The data were analyzed using multiple linear regression. In this research, the independent variables used are product quality (X1), price perception (X2), and marketing communication (X3), while the dependent variable was purchase decisions (Y). Based on the multiple linear regression analysis, marketing communication had the strongest influence on purchase decisions with a standardized coefficient (β) of 0.438 and a significance level (p) of 0.006. Price perception had a standardized coefficient of 0.306 (p = 0.041), while product quality had a coefficient of 0.274 (p = 0.003). The regression model was statistically significant overall, with an F-value of 15.832 and a significance level of p < 0.001. The coefficient of determination (R²) was 0.331, indicating that 33.1% of the variance in consumer purchase decisions could be explained by the three independent variables.
Co-Authors agustina, karina enny Aria Ganna Henryanto Chandra, Amelia Gouwendra, Soni Surya Jessica Jessica Lamanepa, Amelia Wulandari Natalia, Laura Nazila, Qahira Nugraha, Made Hadi Putri, Rizky Liliantika Marina Steven Halim, Steven Steven Lie Susilo Wiliam Santoso wisanggeni, helmi