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All Journal JMK Jurnal Manajemen dan Kewirausahaan MDP Student Conference
Hapsari, Ratih Regina
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Quantitative Analysis of Indonesian Consumer Non-Cyclycal Sector: Fundamental Analysis on Stock Price Hapsari, Ratih Regina; Nanda, Monica; Siahaan, Shintia Agnetha
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7144

Abstract

This scientific article research aims to determine the influence of Return On Equity (ROE), Net Profit Margin (NPM), Debt to Equity Ratio (DER), and Price to Equity Ratio (PER) on share prices in non-cyclical consumer sector companies used in This research is quantitative data. The data source used is secondary data in the form of annual financial reports. The research population is all technology sector companies listed on the Indonesia Stock Exchange for the period 2020 - 2022, namely 38 banking companies. The results of this research show that the Return On Equity (ROE) variable has a significant positive effect on stock prices, the Net Profit Margin (NPM) variable has a significant positive effect on stock prices, Debt to Equity Ratio (DER) has a positive effect on stock prices, and Price to Equity Ratio (PER) has a significant positive effect on share prices, companies in the technology sector listed on the Indonesian stock exchange for the 2020-2022 period
Credibility in Female Consumer Engagement: An Examination of Influencer Influence on Purchasing Local Muslim Fashion Brands in Batam Islands Putra, Edy Yulianto; Hapsari, Ratih Regina; Ariyanto, Hepy Hefri
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 11 No 2 (2026): May
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v11i2.8176

Abstract

Purpose – This study aims to analyze the influence of authenticity of influencer credibility (influencer credibility), and Electronic Word of Mouth (e-WOM) on consumer purchase intention (purchase intention) of local Muslim fashion products, with influencer authenticity as a mediating variable. Methodology – This study uses a quantitative approach with a survey method on 312 respondents who have purchased local Muslim fashion products. The analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach using SmartPLS 4.0 software. Findings – The research findings revealed that Influencer authenticity, influencer credibility, and content engagement directly stated a very strong positive effect on consumer purchase intention. In addition, influencer authenticity was also proven to be able to mediate the significant relationship between E-WOM, influencer credibility, and content engagement on purchase intention. Originality/Novelty – The novelty of this study lies in the mediating role of influencer factors in influencing purchase intentions in the local Muslimah fashion industry, which has not been widely researched. Implications – The implementation of marketing strategies through E-WOM, influencer credibility, and content engagement will be more effective in encouraging purchase intentions if delivered through an influencer figure who is considered authentic by the audience.
Co-Authors Ariyanto, Hepy Hefri Nanda, Monica Putra, Edy Yulianto Siahaan, Shintia Agnetha