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All Journal YUME : Journal of Management Economics and Digital Business Review Jurnal Manajemen, Akuntansi, Ekonomi Jurnal Pendidikan Indonesia (Japendi) Jurnal Gici Jurnal Keuangan dan Bisnis Jurnal Informatika Ekonomi Bisnis Serat Acitya
Ekawati, Christina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Informatika Ekonomi Bisnis

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Faktor-faktor yang Mempengaruhi Kepuasan Pelanggan Sariatin, Sari; Ekawati, Christina
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.772

Abstract

This study aims to analyze the influence of product quality, price, and service quality on customer satisfaction at PT Kanefusa Indonesia. The population of this research consists of PT Kanefusa Indonesia's customers, with a sample size of 75 individuals. The data analysis method used is Multiple Linear Regression. The results of the study indicate that the simultaneous hypothesis test shows that the variables of product quality, price, and service quality significantly affect customer satisfaction. Additionally, the partial hypothesis test demonstrates that each variable, namely product, price, and service quality, significantly influences customer satisfaction. This research provides valuable insights for PT Kanefusa Indonesia in understanding the factors that affect customer satisfaction. By paying attention to and improving product quality, offering competitive prices, and providing excellent service quality, PT Kanefusa Indonesia can better meet customer expectations and strengthen long-term relationships with customers. The findings of this study can also serve as a basis for designing more effective marketing and management strategies to enhance customer loyalty and achieve a competitive advantage in their industry.
Pengaruh Promosi, Harga, dan Kualitas Produk terhadap Keputusan Mahasiswa Mendaftar di STIE Gici Business School Syamsiah, Dede Siti; Ekawati, Christina
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.773

Abstract

This study aims to analyze the effect of promotion, price, and product quality on students' decisions in choosing STIE GICI. The research sample consisted of 80 students. The data analysis method used is multiple linear regression. The results showed that the results of the simultaneous hypothesis testing of all variables consisting of promotion, price and product quality had a significant influence on the student's decision to choose STIE GICI. In addition, partial hypothesis testing also shows that all variables, namely promotion, price, and product quality, have a significant effect on the decision to choose STIE GICI. The findings of this study can assist STIE GICI in planning a more effective marketing strategy to increase the number of new student applicants. By paying attention to the aspects of promotion, price, and product quality, STIE GICI can attract more prospective students and increase their decision to choose the institution.
Co-Authors Adi Suyitno, Adi Fitriansyah, R. Deni Fajar Hadi, Uli Asmara Hermawan Hermawan Marlia Rizky, Kiki Patricia, Sandra Uli Rahayu Rahayu Sariatin, Sari Sjaiful, Evilina Subagyo, Achmad Syamsiah, Dede Siti Toni Endaryono, Bakti Wijaya, Santy Yani Suryani