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All Journal Jurnal Gici Jurnal Keuangan dan Bisnis conomics Learning Experience & Social Thinking Education Journal
Chalifah, Nizmah
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Economics, Econometrics & Finance

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PENGARUH BRAND AMBASSADOR DAN BRAND AWARENESS TERHADAP MINAT BELI DI TOKOPEDIA (STUDI KASUS MAHASISWA UNIVERSITAS SURAPATI) Chalifah, Nizmah; Susilo, Herman
Jurnal Gici Jurnal Keuangan dan Bisnis Vol 15 No 2 (2023): Jurnal Keuangan dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi GICI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58890/jkb.v15i2.195

Abstract

The development of online commerce has become a phenomenon in the economy of a country that is expected to have a positive impact on the prosperity of digital economic equality in Indonesia. Especially when the Covid-19 pandemic occurred, the trend of online shopping became the main choice of consumers. Tokopedia is one of the online malls in Indonesia that carries the marketplace and online mall business model. The analysis model used is multiple linear regression analysis. Sample selection is done by accidental sampling. The sample amounted to 100 respondents, using multiple linear regression analysis. The results of the regression test showed that 49.5% of buying interest factors could be explained by brand ambassadors and brand awareness while the remaining 50.5% were explained by other factors not studied in this study. While the results of the F test show that simultaneously the variables of brand ambassador and brand awareness simultaneously have a positive and significant effect on buying interest. The results of the T test show that the brand ambassador variable shows that the results of the analysis do not have a positive and significant effect. then brand awareness partially has a positive and significant effect on buying interest in Tokopedia for Surapati University students.
PENGARUH BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PADA PT DUTAPALMA NUSANTARA JAKARTA Chalifah, Nizmah; Susana, Nuryani
Economics Learning Experience & Social Thinking Education Journal Vol 4 No 1 (2024): ELESTE : Economics Learning Experience & Social Thinking Education Journal
Publisher : LPPM GICI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58890/eleste.v4i1.217

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh budaya organisasi terhadap kinerja karyawan pada PT Dutapalma Nusantara Jakarta. Metode Penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dengan analisis kuantitatif. Metode deskriptif yaitu untuk mengklasifikasikan data guna memecahkan masalah dengan mengumpulkan data, menyusun data dan mengklasifikasikan serta menginterprestasikannya berdasarkan kenyataan yang ada dilapangan. Penelitian ini dilakukan di PT Dutapalma Nusantara di Menara Palma Lt 27 – Jl HR Rasuna Said blok X2, kav 6 – Kuningan Timur, Jakarta Selatan. Dari hasil penelitian diketahui bahwa 46.2% variable terikat yaitu kinerja karyawan (Y) dapat dijelaskan oleh budaya organisasi (X), sedangkan sisanya sebesar 53.7% merupakan variable yang tidak diteliti dalam model penelitian ini. Budaya Organisasi berpengaruh terhadap kinerja karyawan, oleh sebab itu perusahaan harus lebih memperhatikan budaya organisasi perusahaan agar dapat meningkatkan kinerja karyawan.
Co-Authors Herman Susilo Susana, Nuryani