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All Journal Solidaritas Journal La Sociale Jurnal Abdimas Bina Bangsa
Astuti Itasari, Andri
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Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Journal La Sociale

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Sragen Government's Business Communication Strategy for Economic Empowerment and Poverty Alleviation Astuti Itasari, Andri; Widiyowati, Estu
Journal La Sociale Vol. 7 No. 1 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i1.2656

Abstract

This study aims to analyze the business communication strategy of the Sragen Regency Government in building multi-sector collaboration for community economic empowerment as an effort to address extreme poverty. The research method used is a case study with data collection techniques through in-depth interviews with stakeholders, non-participatory observation on the implementation of the Village Completed Poverty program, and analysis of policy documents and program reports. Data analysis techniques use descriptive analysis to identify patterns of business communication strategies, while data validity is strengthened by triangulation from various sources. The results of the study indicate that the implemented business communication strategy is based on the principles of two-way communication, openness, and transparency carried out through formal forums and direct interactions with the community. Cross-sector collaboration involves regional apparatus organizations, village governments, the business world, the private sector through social responsibility programs, and philanthropic institutions with mutual cooperation support. The implementation of this strategy is able to strengthen the Village Completed Poverty program by providing business capital assistance, skills training, the provision of productive tools, and facilitation of education and basic infrastructure. The research findings show a significant decrease in the number of extremely poor families in the target villages and an increase in the economic independence of the beneficiary community. The conclusion of this study is that the success of economic empowerment and extreme poverty alleviation in Sragen Regency is very much determined by the optimization of business communication strategies that build trust, participation, and synergy between stakeholders.
Integration of Public Speaking Skills in Business Communication: A Strategy to Improve Company Reputation Astuti Itasari, Andri
Journal La Sociale Vol. 7 No. 2 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i2.2679

Abstract

This study aims to explore the role of public speaking skills in enhancing corporate reputation through strategic business communication. This study uses a Systematic Literature Review (SLR) approach involving the identification, evaluation, and systematic analysis of 50 articles, where six selected articles are the main focus based on the relevance and completeness of the text. The results of the study indicate that effective public speaking skills can strengthen emotional connections with the audience, increase public trust, and strengthen corporate reputation. In addition, communication strategies through strong public speaking narratives significantly contribute to crisis management and building relationships with stakeholders. This study also found that public speaking combined with social responsibility (CSR) communication creates positive perceptions of the company, strengthens customer loyalty, and increases the value of the organization's reputation. The contribution of this study to academic discussions is to strengthen the argument that public speaking skills are a strategic element in corporate reputation management. These findings provide a new perspective on the integration between public speaking and corporate communication strategies, which have often been separated in related research. This study also highlights the importance of public speaking in building transparency, trust, and emotional connections with various stakeholders, both internal and external. Thus, this study offers practical guidance for organizations in managing reputation through effective communication, as well as providing important insights for academics and practitioners to develop public speaking-based communication models in the digital era. This study provides a strong foundation for the development of innovative and relevant business communication strategies in an increasingly competitive global landscape..
Co-Authors Awaludin, Rizal Bidara Gemintang, Moura Buddy Riyanto Firmandika, Rifky Wananda Hindra Hastuti, Nurnawati Kartikawati, Sofiana Milanuari, Winda Prasetyani, Asih Sekarwangi, Maya Sihabuddin, Sihabuddin Wahyu Aji, Rio Murtopo Widiyowati, Estu