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Communication Strategy, Covid-19 STRATEGI KOMUNIKASI DISKOMINFO KARANGANYAR DALAM MEMBERIKAN INFORMASI COVID-19 MELALUI MEDIA SOSIAL INSTAGRAM KEPADA MASYARAKAT Bidara Gemintang, Moura; Hindra Hastuti, Nurnawati; Astuti Itasari, Andri
Solidaritas Vol 7 No 1 (2023): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Dinas Komunikasi dan Informatika Karanganyar berfokus kepada masyarakat dalammemberikan edukasi mengenai protokol kesehatan hingga cara menanggulangi hal inidilakukan karena masyarakat yaitu anak muda lebih cenderung menggunakan Instagram dalammengakses media sosial. Sehingga mendapatkan informasi dan pemahaman yang pastimengenai hal tersebut, perlu adanya edukasi secara langsung pada anak muda di masa pandemiCovid-19 saat ini, penyebaran covid-19 membuat masyarakat khawatir sehingga hal inimembutuhkan strategi komunikasi Dinas Komunikasi dan Informatika Karanganyar untukmemberikan informasi yang valid, sehingga masyarakat bersedia untuk divaksinasi serta dapatmengerti bagaimana menangulangi covid-19 dan bagaimana masyarakat dapat mematuhiprotokol kesehatan. Bagaimana strategi komunikasi Diskominfo karanganyar memberikaninformasi Covid-19 kepada masyarakat melalui Instagram. Penelitian bertujuan untukmenganalisis Strategi Komunikasi Diskominfo Karanganyar dalam memberikan informasikepada masyarakat Karanganyar. Penelitian ini menggunakan metode deskriptif denganpendekatan kualitatif penarikan informan dilakukan secara purposive sampling. Pengumpulandata menggunakan teknik observasi, wawancara, dan studi dokumentasi. Hasil kajianmengungkapkan Strategi Komunikasi Diskominfo Karanganyar dalam memberikan informasikepada masyarakat Karanganyar cukuplengkap, jelas, ringkas, dan valid. Namun, pada saat ituterjadi kurangnya pemerataan vaksin Covid-19. Maka dari itu Dinas komunikasi danInformatika Karanganyar harus memberikan edukasi mengajak masyarakat untuk vaksinCovid-19 serta memberikan bantuan kelancaran terhadap kelangkaan masker.Kata Kunci : Strategi Komunikasi, Covid-19, Instagram

POLA KOMUNIKASI PADA LESBIAN DI AUTOBASE TWITTER: (Analisis Pada Followers @GXGBercengkrama di Kota Solo) Prasetyani, Asih; Hindra Hastuti, Nurnawati; Astuti Itasari, Andri
Solidaritas Vol 7 No 1 (2023): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Perubahan internet yang cepat juga membuat banyak perubahan dalam media sosial khususnyaTwitter. Hadirnya autobase dalam Twitter membuat banyak komunitas-komunitas online yangberbentuk dengan preferensi masing-masing. Seperti pada autobase @GXGBercengkramayang merupakan base khusus lesbian dimana subjek dari penelitian ini dipilih. Berdasarkanlatar belakang dan rumusan masalah penelitian, tujuan dari penelitian ini adalah untukmendeskripsikan pola komunikasi followers @GXGBercengkrama yang berada di kota Solo.Tipe penelitian ini adalah Kualitatif Deskriptif, menggunakan teknik sampling aksidental.Dimana sampel akan diambil berdasarkan siapa saja yang bersedia untuk menjadi subjekpenelitian dengan syarat sesuai kategori sampel. Penelitian ini menggambarkan komponen danhubungan diantara para followers @GXGBercengkrama di kota Solo dalam pola komunikasimenggunakan analisis pola komunikasi. Pola yang diteliti adalah pola komunikasi sirkular,pola broker komunikasi, pola komunikasi ideal, pola komunikasi hiperinteraktif. Untukmenganalisis komunikasi yang terjadi peniliti menghadirkan 4 orang informan. Hasil daripenelitian ini twitter sebagai media dalam berkegiatan mencari informasi dan komunikasisesuai dengan kebutuhan, informasi yang didapatkan lebih cepat dan up to date, Terdapatempat pola komunikasi pada penelitian ini yaitu pola komunikasi sirkular, pola brokerkomunikasi, komunikasi hiperinteraktif, dan komunikasi ideal sebagai pola komunikasi yangterjadi dalam komunikasi pada akun twitter @GXGBercengkrama.Kata kunci: Lesbi, Autobase, Twitter, Pola komunikasi.

PENGARUH IKLAN DAN PROMOSI PENJUALAN TERHADAP CITRA KEDAI KOPI (Survei pada Kedai Kopi Sharing di Karanganyar): Survei pada Kedai Kopi Sharing di Karanganyar Wahyu Aji, Rio Murtopo; Hindra Hastuti, Nurnawati; Astuti Itasari, Andri
Solidaritas Vol 7 No 2 (2023): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Tujuan penelitian ini untuk mengetahui pengaruh iklan dan promosipenjualan terhadap citra kedai kopi. Jenis penelitian ini adalah penelitiankuantitatif. Populasi penelitian adalah konsumen Kedai Kopi SharingKarangnayar. Teknik pengambilan sampel menggunakan accidental samplingdengan sampel 100 konsumen. Pengumpulan data menggunakan kuesioner.Teknik analisis data menggunakan regresi linear berganda. Hasil penelitianmenunjukkan bahwa iklan berpengaruh signifikan terhadap citra kedai kopiSharing di Karanganyar, sehingga semakin baik iklan maka citra kedai kopi jugasemakin meningkat. Promosi penjualan berpengaruh signifikan terhadap citrakedai kopi Sharing di Karanganyar, sehingga semakin baik promosi penjualanmaka citra kedai kopi juga semakin meningkat. Iklan dan promosi penjualanberpengaruh signifikan terhadap citra kedai kop Sharing di Karanganyar secarabersama-sama.Kata kunci : iklan, promosi penjualan, citra

Komunikasi Persuasif Menggunakan Teknik Suggestive Selling dalam Transaksi Penjualan Terhadap Tingkat Penjualan pada Outlet Restaurant Pizza Hut Solo Square Kartikawati, Sofiana; Hindra Hastuti, Nurnawati; Astuti Itasari, Andri
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Starting from the phenomenon of declining sales that occurred at the Pizza Hut Solo Squarerestaurant outlet, this research was conducted to find out how the persuasive communicationprocess uses suggestive selling techniques in sales transactions on the level of sales at the PizzaHut Solo Square restaurant outlet, using descriptive qualitative methods, and using techniquescollection of observational data and in-depth interviews. This research was created in order toprovide insightful information to readers about the persuasive communication process usingsuggestive selling techniques used by cashier staff to consumers of Pizza Hut Solo Square. Theresults of the research carried out show that the persuasive communication process usingsuggestive selling techniques carried out in sales transactions by cashier staff to consumers,namely with a friendly attitude, using sentences that do not seem pushy and giving attentionand being a listener to consumers makes consumers feel comfortable and confident in makingtransactions, so that the cashier staff can recommend additional products that are useful forconsumers, in the form of selling combo packages (upselling) and selling complementary menus(cross selling). This suggestive selling not only benefits consumers but also the Pizza Hut SoloSquare restaurant outlet. Based on the results of this research, the process carried out by PizzaHut Solo Square staff in influencing consumers using persuasive communication withsuggestive selling techniques has a maximum impact on the sales level of the Pizza Hut SoloSquare outlet.Keywords: Persuasive Communication, Suggestive Selling

PERAN KOMUNIKASI PERSUASIF DALAM MENGEMBANGKAN UMKM KELOMPOK WANITA TANI DI SINDU MAKMUR, SINDUHARJO, JATIPURO, KARANGANYAR Astuti Itasari, Andri; Sihabuddin, Sihabuddin
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1157

Persuasive communication plays a significant role in the development of MSMEs, particularly in enhancing the effectiveness of product marketing. The MSME Sindu Makmur, managed by the Women Farmers Group (KWT), produces products such as mocaf flour and traditional herbal medicine in powder form. These products have high market potential if developed to their fullest extent. However, the KWT faces various challenges in effectively marketing these products. Through this community service program, the team aims to provide counseling, training, and development of persuasive communication skills to the members of KWT Sindu Makmur. This program is designed to equip them with effective communication techniques that can help attract consumer interest and increase product sales. By understanding and applying persuasive communication, it is expected that KWT Sindu Makmur can overcome marketing challenges and maximize the market potential of their products. The expected outcomes of this activity are that the partners will be able to understand and practice persuasive communication effectively. This improvement is expected to have a positive impact on the promotion and sales of Sindu Makmur MSME products

Komunikasi Interpersonal Barista Dalam Menciptakan Kepuasan Pelanggan: (Studi Kasus Pada Barista Emercel Coffee Studio Surakarta) Milanuari, Winda; Sekarwangi, Maya; Astuti Itasari, Andri
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Data from the Ministry and Data Center show an increase in domestic coffee consumption over the past five years, including in Surakarta City. Emercel Coffee Studio, which has a co-working space theme, has become the main choice for young people and WFA (Work From Anywhere) workers. After implementing the Training of Service program in 2022, Emercel Coffee Studio experienced a 15% increase in the number of customers, and reviews showed a significant increase in satisfaction with the service, indicating a correlation between the quality of interpersonal communication practiced by the baristas and customer satisfaction.This study aims to describe the interpersonal communication between baristas and customers at Emercel Coffee Studio that contributes to customer satisfaction. This research uses the theory of interpersonal communication effectiveness developed by DeVito. The research method used is qualitative, with data collection techniques through observation, interviews, and documentation.The results of the study show that in the component of equality, there is an age-based imbalance, where baristas find it easier to communicate with younger customers compared to older ones. However, in the components of openness, empathy, support, and positive attitude, interpersonal communication has been going well and meets customer expectations. Baristas demonstrate openness by sharing detailed information about the menu and responding honestly to customer feedback; empathy by understanding and meeting customer needs; support by providing personal attention; and a positive attitude through friendliness and warm greetings. Thus, effective interpersonal communication by baristas is key to creating a positive experience and increasing customer satisfaction at Emercel Coffee Studio. Keywords: Interpersonal communication, barista, customer satisfaction

Pemanfaatan Media Sosial Instagram Sebagai Media Komunikasi Pemasaran Pada Event Thrifting Nglapak Day Firmandika, Rifky Wananda; Riyanto, Buddy; Astuti Itasari, Andri
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Utilizing social media as a marketing communications medium has become a popular strategy. This is due to the ability of social media to reach a wide audience at a relatively low cost, as well as its ability to build deeper interaction and engagement with the audience, as is done by Instagram Nglapak Day. The aim of this research is to find out how to optimize media Instagram social as a marketing communication medium at the Nglapak Day thrifting event. In this research, researchers used qualitative methods. The collected data was then analyzed using the Miles and Huberman data analysis model. The problem with Nglapak Day is that it does not optimize the use of Instagram as a marketing communications medium. The results of this research are alternative suggestions given to Nglapak Day for optimizing Instagram social media as a marketing communications medium which is supported by the Circular Model of SoMe theory according to Regina Luttrell in her book Social Media: How to Engage, Share, and Connect.

Komunikasi Persuasif Band Crashead Pada Isu Sosial Di Acara Hardcore Everyday Awaludin, Rizal; Astuti Itasari, Andri
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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One of the bands that speaks about social issues is Crashead, a band from Surakarta. Crashead is a band that has a Hardcore music genre whose songs convey messages related to social issues in their work. The purpose of this study was to determine how the Crashead band's persuasive communication on social issues at the Hardcore Everyday event. This study uses descriptive qualitative with information processing theory according to Mcguire. The informants of this study were Crashead personnel, and students who like Hardcore music and follow the Crashead band. The sampling technique used purposive sampling technique. Data collection was carried out by interviews, observation and documentation. The results of the study showed that there was a persuasive communication process or influence in the music of the Crashead band towards the audience, namely students. The Crashead band's persuasive communication process conveys persuasive messages in the form of social issues, and the audience, namely students, paysattention to the social issue message, after that students will understand the social issue message, they will be influenced and believe the arguments of the social issue message conveyed, then there will be a new adoption position for students, and finally there is a change in student behavior desired by the Crashead band. The persuasive process occurs verbally and nonverbally to students. The Crashead band conveys its thoughts on social issues verbally through underground concerts and one of them is Hardcore Everyday as a forum for them to change the behaviorof their audience regarding social issues that are happening around us. In addition, nonverbal delivery with music listeners who listen through digital streaming platforms and through social media from the Crashead band.

Sragen Government's Business Communication Strategy for Economic Empowerment and Poverty Alleviation Astuti Itasari, Andri; Widiyowati, Estu
Journal La Sociale Vol. 7 No. 1 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i1.2656

This study aims to analyze the business communication strategy of the Sragen Regency Government in building multi-sector collaboration for community economic empowerment as an effort to address extreme poverty. The research method used is a case study with data collection techniques through in-depth interviews with stakeholders, non-participatory observation on the implementation of the Village Completed Poverty program, and analysis of policy documents and program reports. Data analysis techniques use descriptive analysis to identify patterns of business communication strategies, while data validity is strengthened by triangulation from various sources. The results of the study indicate that the implemented business communication strategy is based on the principles of two-way communication, openness, and transparency carried out through formal forums and direct interactions with the community. Cross-sector collaboration involves regional apparatus organizations, village governments, the business world, the private sector through social responsibility programs, and philanthropic institutions with mutual cooperation support. The implementation of this strategy is able to strengthen the Village Completed Poverty program by providing business capital assistance, skills training, the provision of productive tools, and facilitation of education and basic infrastructure. The research findings show a significant decrease in the number of extremely poor families in the target villages and an increase in the economic independence of the beneficiary community. The conclusion of this study is that the success of economic empowerment and extreme poverty alleviation in Sragen Regency is very much determined by the optimization of business communication strategies that build trust, participation, and synergy between stakeholders.

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