Article Per Year (5 Year)
p-Index From 2020 - 2025
3.08
P-Index
This Author published in this journals
All Journal Jurnal SOLMA Solidaritas Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Jurnal Komunikasi Islam Jurnal Komunitas (Komunikasi Tiada Batas)
Widiyowati, Estu
Unknown Affiliation
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
Pola Komunikasi Interpersonal Guru Dan Siswa Berkebutuhan Khusus Dalam Membentuk Rasa Percaya Diri Di Yayasan Sekolah Luar Biasa (SLB) Anugerah Colomadu Bahari, Puspalangit Pratika; Riyanto, Buddy; Widiyowati, Estu
Solidaritas Vol 7 No 2 (2023): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pendidikan luar biasa bisa dikatakan sebagai pendidikan dengansuatu sistem yang memberikan layanan kepada pendidikan anakberkebutuhan khusus yang belajar bersama dengan anak sebayanya disekolah umum. Sekolah ini merupakan satu dari dua sekolah luar biasa diColomadu. Dalam proses kegiatan pemberian materi dan pengajaran ,guru akan lebih ditantang dalam memberikan cara khusus untuk dapatmengatasi bermacam bentuk kelainan perilaku yang akan muncul, agarmateri yang telah diberikan dapat diterima. Komunikasi interpersonaljuga merupakan alat efektif jenis penelitian deskriptif dengan metodekualitatif, dimaksud untuk membuat deskripsi , gambaran secarasistematis , faktual dan akurat mengenai suatu objek, suatu kondisi sertafenomena yang diselidiki.pola komunikasi interpersonal guru dan siswabekebutuhan khusus menggunakan pola komunikasi primer denganmenggunakan lambang verbal dan non verbal seperti menggunakanbahas lisan dengan pengucapan yang pelan – pelan ( bahasa oral ) dangerakan tubuh (mimik wajah) secara tatap muka langsung dengan parasiswa berkebutuhan khusus.Komunikasi guru dan anak berkebutuhankhusus adalah model interaktif dengan menggunakan media interaktifyang dapat menciptakan suasana kelas yang menyenangkan tidakmembosankan dan kondusif yang dimana proses komunikasi guru dansiswa terjadi umpan balik , jika guru bertanya siswa dapat memberikanrespon mengerti atau tidak mengerti maksud dari yang telah disampaikanoleh guru. Melalui pola komunikasi primer dan model interaktif inilahguru dapat cukup efektif dalam membentuk rasa percayadiri siswaberkebutuhan khusus lewat pola komunikasi interpersonal yangdilakukan secara terus menerus saat proses pembelajaran agar dapatmembantu siswa berlatih mengembangkan percaya diri dan bertambahkosa kata , berani berdiskusi dengan teman yang lain ,memungkapkanperasaaan yang mereka rasakan serta menjeaskan ulang materi yangdisampaikan , dan berani berkomunikasi dengan orang lain dilingkungankeluarga dan masyarakat.Kata kunci : Komunikasi Interpersonal, Anak Berkebutuhan Khusus,SekolahLuar Biasa,Guru, Percaya Diri
Akomodasi Komunikasi pada Mahasiswa Sumatera dengan Mahasiswa Suku Jawa di Surakarta: (Studi pada Mahasiswa Sumatera di Universitas Slamet Riyadi) Amelia, Kurnia; Riyanto, Buddy; Widiyowati, Estu
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Slamet Riyadi University is a university that is the choice of overseas students from Sumatra to pursue education, even though it is far from their home area. As immigrants with different cultural backgrounds, they need to be able to adjust to the surrounding environment. Therefore, Sumatra students need communication accommodations to build good relationships with Javanese students. This research aims to describe the communication accommodations of Sumatra students with Javanese students in Surakarta city. This research uses Howard Giles' Theory of Communication Accommodation by examining convergence, divergence, and over-accommodation. This type of research is descriptive-qualitative, which describes the facts in the field with interview and observation techniques. The object of this research is Sumatra students at Slamet Riyadi University. The results showed that most of the Sumatran students made adjustments by convergence by adopting some Javanese language and adjusting to Javanese cultural norms, but a small number of Sumatra students made adjustments by divergence by emphasizing cultural identity such as speaking style and culture in Sumatra. Keywords: Communication accommodation, Sumatra students, Intercultural communication
AKTIVITAS KOMUNIKASI PEMASARAN DINAS PARIWISATA KOTA SURAKARTA DALAM MENINGKATKAN POTENSI KUNJUNGAN WISATA BUDAYA DI KOTA SURAKARTA PASCA PANDEMI TAHUN 2019-2022 MELALUI MEDIA SOSIAL INSTAGRAM Bunga Sabatani, Clarisa Fanindia; Hindra Hastuti, Nurnawati; Widiyowati, Estu
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Surakarta City is a cultural tourism city that presents many historical places that have the potential to become tourist sites and one of the cities in Indonesia that is interesting to visit. The presence of various cultural tourism and traditions characterize the city of Surakarta. The purpose of this research is to find out the marketing communication strategy at the Surakarta City Culture and Tourism Office towards the development of cultural tourism to increase tourist visits. This research uses Push Strategy which aims to increase the quantity and quality of tourism products and improve services (Public Relations Strategy in Tourism Promotion, 2018, p. 399). This type of research is descriptive qualitative, determining sources in this study using observation and interview methods. The resource person in this research is one who is engaged in the Tourism Marketing Sub-Coordinator. The results in this study are positive regarding the increase in the number of tourist visit data after the Covid-19 pandemic because it has succeeded in achieving increased data. The conclusion of marketing communication activities carried out by the Surakarta City Culture and Tourism Office on Instagram social media through Influencers and Events can increase cultural tourism visits in Surakarta City. Positive suggestions for marketing communication strategies carried out by the Surakarta City Culture and Tourism Office need to develop IT experts so as to increase creative content so that it can attract potential tourists. Keywords: Surakarta City Culture and Tourism Office, Marketing Communication Strategy, Instagram Social Media
The STRATEGI KOMUNIKASI PEMASARAN INDUSTRI KERAJINAN SANGKAR DIAMOND DI MOJOSONGO BOYOLALI Setiaji, Agus; Hindra Hastuti, Nurnawati; Widiyowati, Estu
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research are the author discusses the application of a communication strategy used in industrial marketing for Diamond bird cage crafts in Mojosongo Boyolali. The aim of this research is to find out the communication strategies used by Diamond bird cage craftsmen in marketing their industrial products. The research method used is descriptive qualitative by examining an existing problem and obtaining data directly. In this research, data collection techniques were used through direct observation or on-site observations and interviews with the relevant sources. As well as analyzing the data by examining the problem then based on existing theories. The results of this research are from data obtained by the author from interviews with relevant sources, it can be concluded that diamond cage craftsmen in Mojosongo Boyolali can implement marketing communication strategies in the form of marketing mix strategies in an effort to increase the number of sales after the Covid-19 pandemic. The sales strategy is carried out by holding bird contest events and using the online media Facebook and Instagram. Keyword:Strategy,BirdCage,Marketing
Aktivitas Komunikasi Pemasaran Digital Pada Toko Antik Keris Melalui Marketplace Shopee Untuk Meningkatkan Penjualan Nagara, Michael Isra; Hastuti, Nurnawati Hindra; Widiyowati, Estu
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In modern times like now, people have started to switch to using digital media to carry out their daily activities, including in the field of marketing. Antik Keris Shop is one of the many businesses that choose to market their products online. Antik Keris Shop chose the Shopee marketplace as a means to market its products. Digital marketing communication activities can be used to achieve an increase in sales. By using marketing communication activities, the Antik Keris shop is able to influence consumers' interest in choosing the products offered. The aim of this research is to determine and analyze the digital marketing communication activities of the Antik Keris shop on the Shopee marketplace to increase sales. This research uses the concept of Digital Marketing Communication by Philip Kotler and Gary Armstrong. The research method used by researchers in this research is a qualitative method with a descriptive approach. Data collection techniques were carried out by researchers through interviews and documentation. The results of this research show that the Antik Keris shop uses digital marketing communication activities to increase sales. The digital marketing communication activities used include advertising and sales promotions. The two digital marketing communication activities used will complement each other to achieve an increase in sales. Keywords : Digital Marketing Communication, Shopee Marketplace, Increased sales
Peran Komunikasi Organisasi dalam Meningkatkan Loyalitas Karyawan McDonalds The Park Solo Baru Islamnudin, Rifky Uchwa; Wangi, Maya Sekar; Widiyowati, Estu
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to find out the role of organizational communication in an effort to increase employee loyalty at McDonalds' The Park Solo New. Informer determination technique using purposive sampling. Data collection using interview and documentation techniques. Triangulation is the triangulation of sources and methods. Data analysis techniques use qualitative analysis. The new Park Solo consists of upward communication, downward communication and horizontal communication. Downward communication is a form of instruction and also supervision of its employees, upwards communication is the form of employee participation to the organization while horizontal communications is the coordination in the execution of work at The Park Solo New. Organizational communication plays a role in increasing employee loyalty.
Strategi Komunikasi Generasi Baru Indonesia Solo pada Sosialisasi QRIS Sebagai Literasi Penggunaan Pembayaran Non Tunai di Kota Solo widias ningrum, evilia hera; Kusumo Aji, Haryo; Widiyowati, Estu
JURNAL KOMUNITAS Vol. 10 No. 2 (2024): Jurnal KOMUNITAS, Vol. 10, No. 2, Edisi September 2024-Februari 2025
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jkom.v10i2.1760

Abstract

QRIS (Quick Response Code Indonesian Standard) is one of the technological developments in the field of non-cash payment systems whose aim to make transactions easier. The low level of knowledge of the people of Solo City about QRIS has resulted in the lack of interest of the people of Solo City in using QRIS. GenBI Solo is a community of Bank Indonesia scholarship recipients whose aim to communicate Bank Indonesia policies. Researchers used Anwar Arifin's communication strategy with a qualitative approach. Data obtained through interviews, observation and literature study. The aim of this research was to find out the communication strategy used by GenBI Solo in socializing the QRIS program as a literacy tool for the Solo city community in the use of non-cash payments. The results of this research were: (1) getting to know the audience for QRIS socialization, namely UMKM and buyers. (2) formulate the objective, namely to introduce and explain the advantages of QRIS and receive complaints from the people of Solo City regarding QRIS, (3) compose a message that is easy to understand, packaged attractively and follows operational standards using the resolving and persuading method. (4) media selection as an information medium.
KOMUNIKASI INTERPERSONAL ANTARA TOUR GUIDE DAN PENGUNJUNG DALAM MEMBANGUN RASA CINTA KEBUDAYAAN DI PURA MANGKUNEGARAN SOLO Salim, Muhammad; Sarjono, Herning Suryo; Widiyowati, Estu
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pura Mangkunegaran Solo is one of the cultural heritage sites in Indonesia which has high historical and cultural value. Efforts to preserve culture through education and cultural tourism are one of the focuses of the management of Mangkunegaran Temple. This research aims to analyze interpersonal communication between tour guides and visitors in building a sense of cultural love at Pura Mangkunegaran Solo. The research method used is qualitative with a descriptive approach. The research results show that interpersonal communication between tour guides and visitors at Pura Mangkunegaran Solo plays an important role in building a sense of cultural love. This research also found that there are several factors that influence the quality of interpersonal communication between tour guides and visitors. Tour guides apply several dimensions of communication patterns, including Openness, Trust, Empathy, Caring, Self-Awareness, Clarity, Accuracy, Relevance, Efficiency and Flexibility, to convey information about the history, culture and traditions of Mangkunegaran Temple to visitors.
Strategi Komunikasi Pemasaran Museum Private Tumurun Dalam Mempertahankan Kunjungan Wisatawan Dewi, Rodhita Permana; Hindra H, Nurnawati; Widiyowati, Estu
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Museums are often considered ancient and scary by some people because the atmosphere and place seem old school. However, several museums in Indonesia, including the Tumurun Private Museum, have succeeded in changing this view by presenting interesting collections of modern and contemporary art. This museum is not only intended as a place to store works of art, but also as an educational venue and to introduce local artists to the millennial generation. This research aims to identify the marketing communication strategies used by the Tumurun Private Museum to maintain its attractiveness to visitors. Researchers used descriptive qualitative research methods with data collection techniques of observation, documentation, interviews and surveys. In collecting data, researchers conducted interviews with assistant managers and tour guides as managers and employees who took part in implementing marketing communication strategies in maintaining tourist visits at the museum and conducted interviews with visitors using the purposive sampling method. Based on the results of research analysis, the management of the Tumurun Private Museum carries out marketing communication strategies to maintain tourist visits to the museum, namely by advertising, Sales Promotion, Public Relations, Personal Selling and Events. Experiences (event experience). The conclusion of this research is that with the marketing communication strategy carried out by the museum management, the Tumurun Private Museum succeeded in maintaining tourist visits. This is evident from the fact that many people are starting to know about the Tumurun Private Museum, which has attracted their interest in visiting the museum. This shows that the right communication strategy can bring success in attracting and retaining visitors. Keywords: Marketing communication strategies, Integrated Marketing Communication, Tumurun Private Museum.
WORD OF MOUTH SEBAGAI STRATEGI KOMUNIKASI PEMASARAN SANGGAR WAYANG PURWANTO Nur Wibowo, Pratama; Suryo, Herning; Widiyowati, Estu
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT Wayang is a popular traditional art from Indonesia, especially in Java. On November 7, 2003, UNESCO recognized wayang kulit as a world cultural heritage, emphasizing the importance of preserving this art. In the era of globalization, fierce competition requires MSMEs, including art businesses, to implement effective marketing strategies in order to survive. One strategy that has proven effective is Word of Mouth or word-of-mouth promotion. Sanggar Wayang Purwanto, a traditional business in Central Java that was established in 1976, utilizes this strategy in marketing. Therefore, this study was conducted to describe the application of the Word of Mouth strategy in the Purwando Puppet Studio. The research method used was qualitative with the main respondents Mr. Purwanto, the owner of the studio, and his consumers. The results of the study show that Sanggar Wayang Purwanto uses two types of Word of Mouth: Amplified Word of Mouth triggered by the company, and Organic Word of Mouth which arises naturally from consumers. There are five key elements in the application of Word of Mouth in this studio: (1) Talkers—speakers from customers and close networks, (2) Topic—product quality, competitive prices, and friendly service, (3) Tools—direct communication and traditional information dissemination, (4) Talking Parts—engaging consumers through active responses, and (5) Tracking—monitoring customer satisfaction and responses without special supervision. But by maintaining quality and service. Keywords: marketing communication, word of mouth, puppet studio
Co-Authors Agus Setiaji Agus Supriyadi Amelia, Kurnia Ardhi, Mahardika Kurnia Aziz, Agusto Faizal Bahari, Puspalangit Pratika Buddy Riyanto Bunga Sabatani, Clarisa Fanindia Dewi, Rodhita Permana Febriyaningrum, Brigitha Kartika Herning Suryo Hindra H, Nurnawati Hindra Hastuti, Nurnawati Islamnudin, Rifky Uchwa Isnia Septarini, Dinda Kusumo Aji, Haryo Maya Sekar Wangi Nagara, Michael Isra Nur Dyatin, Rochmad Nur Wibowo, Pratama Nurnawati Hindra Hastuti Puspitasari, Putri Mia Raharjo, Valentino Bimo Safitri, Hany Dwi Salim, Muhammad Sarjono, Herning Suryo Sarungu, Lukas Maserona Sekar Wangi, Maya Sihabuddin, Sihabuddin Wicaksono, Argo Bima Widias Ningrum, Evilia Hera