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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Economic, Bussines and Accounting (COSTING) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Nusantara Science and Technology Proceedings ProBisnis : Jurnal Manajemen NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Nusantara Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Perigel: Jurnal Penyuluhan Masyarakat Indonesia Jurnal Nirta: Studi Inovasi IIJSE International Journal of Theory and Application in Elementary and Secondary School Education (IJTAESE) Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki PESHUM

Virginia Mandasari

Faculty Of Economics And Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia

Author-ID : 3710218

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Effect of Online Review on Product Sales: Study on Shopee Mall Fashion Brand Nurkholish Majid; Virginia Mandasari
ProBisnis : Jurnal Manajemen Vol. 13 No. 1 (2022): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/probisnis.v13i1.21

The development of the internet massively affects business sector, including e-commerce. The advancement of e-commerce has given rise to a marketplace where sellers and buyers meet online, one of which is Shopee. This study aims to analyze the effect of online reviews with rating attributes, comments and photos on product sales at Shopee Mall. The sample consists of 200 brands/stores registered at Shopee Mall. Secondary data obtained from ratings, comments, photos and sales of each brand/store at Shopee Mall was analyze using multiple regression. The results showed that online reviews and their attributes, namely ratings, comments and photos, had an influence and were able to increase sales of fashion products at Shopee Mall.

PENINGKATAN STRATEGI PEMASARAN PRODUKSI SINOM “SINOM PAK MAR” DUKUH SETRO KOTA SURABAYA Virginia Mandasari; Ayundha Evanthi; Firdaus Rezando Rohman
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2022): Volume 3 Nomor 2 Tahun 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v3i2.5740

Jamu sinom adalah jamu yang terbuat dari daun asam muda atau disebut sinom. Jamu sinom tergolong dalam jenis jamu yang mempunyai citarasa menyegarkan, tidak pahit dan juga tidak membuat orang eneg ketika mengkonsumsinya. Pengkonsumsiannya pun sudah menyeluruh dari anak-anak, remaja, dewasa, hingga orang tua. Pemasaran yang dilakukan oleh UMKM “Sinom Pak Mar” hanya melalui mulut ke mulut secara tradisional. Mahasiswa KKNT MBKM UPN “Veteran” Jawa Timur melakukan inovasi pada pemasaran di UMKM “Sinom Pak Mar”. Peningkatan strategi pemasaran dilakukan guna a) menambah jangkauan pasar dan konsumen b) menambah pendapatan UMKM “Sinom Pak Mar” c) meningkatkan sisi branding UMKM “Sinom Pak Mar” agar lebih di kenal masyarakat. Selain membantu pihak UMKM “Sinom Pak Mar” mahasiswa juga memiliki wadah untuk berkreasi dalam mengaplikasikan ilmu yang di dapatkan di universitas. Ilmu yang perlu di aplikasikan dalam UMKM “Sinom Pak Mar” meliputi branding, dan marketing. Harapannya dengan adanya dua inovasi ini mampu mendongkrak UMKM “Sinom Pak Mar” menjadi lebih maju di semua sektor, baik pemasaran maupun produksi. Inovasi branding dan marketing meliputi banyak hal termasuk foto produk, dan pembuatan desain brosur. Peningkatan seperti foto produk guna memperbaiki sisi visual produk untuk menarik daya beli konsumen. Masyarakat disekitar juga bisa turut mendapat pengetahuan mengenai bagaimana proses pengelolaan usaha yang baik.

MENINGKATKAN KUALITAS SDM MELALUI PELATIHAN KEPADA PRODUSEN LUMPIA KELURAHAN KAPASARI SURABAYA Virginia Mandasari; Ayundha Evanthi; Diky Arif Widodo
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2022): Volume 3 Nomor 2 Tahun 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v3i2.5741

Usaha kecil merupakan usaha yang mempunyai jumlah tenaga kerja kurang dari 50 orang, atau berdasarkan Undang-Undang Nomor 9 Tahun 1995 kategori usaha kecil adalah yang memiliki kekayaan bersih paling banyak Rp. 200.000.000,00 (tidak termasuk tanah dan bangunan); penjualan paling banyak Rp. 1.000.000.000,00; milik Warga Negara Indonesia, bukan afiliasi badan usaha lain (berdiri sendiri), dan berbentuk usaha perorangan, badan usaha, atau koperasi.. Dalam hal ini mahasiswa memiliki peran sebagai pendorong masyarakat agar memiliki pola pikir yang lebih maju sehingga dapat meningkatkan kualitas sumber daya manusia, khususnya masyarakat RW 07 & RW 08 Kelurahan Kapasari, Kecamatan Genteng, Kota Surabaya dalam pengembangan usaha yang dimiliki masyarakat. Masyarakat di RW 07 & RW 08 di Kelurahan Kapasari terkenal sebagai tempat produsen Lumpia dan Risoles terbesar di Surabaya, potensi tersebut mendorong penulis untuk membantu pengembangan mitra baik secara internal maupun eksternal dengan tujuan dapat membuka pola pikir masyarakat agar usaha kecil yang dimiliki dapat berkembang menjadi lebih baik sehingga memperoleh keuntungan yang lebih besar.

Mewujudkan Desa Wisata Berbasis UMKM Melalui Festival Bazar di Kelurahan Jepara Eni Indarwati; Moch. Nur Samsudin; Virginia Mandasari; Ayundha Evanthi; Susi Hardjati
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

The Independent Learning Thematic Real Work Lecture or what is called (KKNT-MBKM) is one of the tri dharma of higher education whose function is as a means for community service. Community service in Jepara Village through this Real Work Lecture aims to take advantage of the potential of tourist villages in Jepara Village, Bubutan District, Surabaya. To optimize this potential, a tourism village development was held through the introduction of MSME products by holding a Culinary Bazaar Festival in the Jepara Village area. This study uses qualitative research methods with descriptive research type which aims to describe how the introduction of SMEs in Jepara Village through three stages, namely preparation of activities, implementation of activities, and reporting of activities. The results obtained from this study indicate that the introduction of MSME products sold at the culinary bazaar festival has increased sales. After this activity, it is hoped that local MSMEs in the Jepara region will have high competitiveness and have a wider (consumer) market share.

Optimalisasi Branding UMKM Olahan Belimbing Wuluh Sebagai Produk Unggulan Di Sambiarum Cherryl Tasya Puspita Sari; Tedy Dwi Yuliansya; Virginia Mandasari; Ayundha Evanthi; Susi Hardjati
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

The Belimbing Wuluh MSME is one of the leading SMEs in Sambiarum which produces food and beverages made from starfruit, Some of the processed products are nastar, mochi, and syrup. The Belimbing Wuluh SMEs sell their products only when they receive orders or are made by order, so public awareness or brand awareness of the presence of these SMEs still tends to be low. If you look at the current conditions, the problems that arise for Belimbing Wuluh SMEs still do not have a business identity. For this reason, the solution is to rebrand starting from the logo, packaging, and product photos, this is done to introduce their identity. Business identity is very important for business progress with logos, packaging, and product photos as one of the important elements in the application of branding. Branding has a purpose in terms of marketing a product, branding can show product quality that can be trusted and make consumers familiar with the brand. This study uses qualitative methods by conducting observations and interviews. The branding project aims to make products more known with their characteristics and stick in the minds of consumers in order to increase competitiveness and high sales.

Pelatihan Canva Untuk Membranding Media Sosial Sanggar Kesenian Budaya Putri Ariska Rahmawati; Virginia Mandasari; Ayundha Evanthy; Dian Novia Listiarini
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

In the era of the industrial revolution 5.0, technologicalsophistication has really become the main tool in designing and designing a product that has a high market value. One example is the Internet. The internet itself has various models in it, adjusting each function so that it can help human activities quickly and easily. Especially in the Covid-19 condition, all activities that were originally offline turned into online. People are getting used to the use of digital applications. With the current condition, people are competing to market what is under their control to their target. Such as showing creativity in editing and designing digital works to make them look attractive in the eyes of the public. In addition, designing activities can be used as a means to brand a social media to create brand awareness to the public. There are many ways to create brand awareness. For example, by branding a social media account that can attract public attention. Therefore, the Student Service Program Team 86 UPN “Veteran” Jawa Timur conducted a Canva Training work program (digital application) to brand social media for the Surya Sumirat art studio located in Kelurahan Gayungan, Surabaya as well as introducing East Javanese arts and culture to the public, especially the younger generation. The results obtained after this training activity can apply the knowledge that has been obtained and can compare the social media accounts of art studio tours so that they can be better known.

Pelatihan Membatik Sebagai Wujud Pengembangan SDM Dalam Upaya Melestarikan Kebudayaan Batik di Kelurahan Menanggal Surabaya Thalita Alsa Dilla Putri; Virginia Mandasari; Ayundha Evanthi
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Indonesia is a multicultural country with various arts and cultures in it. It is the responsibility of all parties to maintain this cultural heritage so that it remains sustainable. One of the proud heritages of the Indonesian people is batik. Batik is a characteristic that has become the identity of the Indonesian people. The increasingly sophisticated technology has made many people lose interest in Indonesian arts and culture. The lack of participation of the younger generation in the preservation of batik culture has led to the decline in the existence of batik, especially written batik, among the community. One of the areas that tries to maintain the existence of batik culture is Menanggal Village with the establishment of Sanggar Batik Modern Menanggal, but the lack of human resources is an obstacle to the realization of batik preservation. In response to this, UPN "Veteran" East Java students in the Real Work Lecture program conducted socialization activities and batik training for the local community as a form of community service. This paper aims to provide an overview of batik socialization and training activities with children as the target as a form of human resource development in an effort to preserve batik culture in Menanggal Village, Surabaya City. With the potential that Kelurahan Menanggal has, the human resource factor which is the main factor should be given more attention.

Business Development Through Socialization and Assistance Related to Licensing (Legality) of MSMEs in Sugihwaras Village Area, Candi District, Sidoarjo Regency Devinta Nur Arumsari; Fani Khoirotunnisa; Virginia Mandasari
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3316

Sugihwaras is a settlement in East Java, Indonesia's Sidoarjo Regency, Candi Subdistrict. The majority of residents of the community of Sugihwaras make their living through their businesses. Temporary observations in Sugihwaras Village, Candi District, indicate that the local community's companies 1) lack trademarks, 2) lack NIBs (Business Registration Numbers), and 3) improperly apply marketing concepts. To help the public understand how people may become entrepreneurs by optimizing the items they sell utilizing various marketing efforts, such as through social media. The transfer of information using focus groups, presentations, and exercises or practices as part of the implementation process A legal document is the by-product of this mentoring activity for each MSMEs member in the Sugihwaras village region, Candi sub-district, and Sidoarjo Regency. Additionally, a module is created as part of the development of the micro-enterprise home industry on how to create a business legality document. The service's outcomes will be documented in a monograph and registered as intellectual property rights after that (IPR).

A Step Towards Digital Museum Devinta Nur Arumsari; Virginia Mandasari; Muhadjir Anwar; Dominikus Aditya Fitriyanto; Hery Pudjoprastiono
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3358

The existence of the Covid-19 pandemic has become a catalyst for the increasingly widespread use of digital technology, particularly in the tourism industry, which relies on visitors for revenue. Virtual tours and long-distance interactive forms of tourism, such as those found in museums, are examples of the current trend toward digital tourism. Several museums in Indonesia, including the Bandung Geological Museum, have entered the digitalization stage by offering virtual tours and edutainment. This research aims to provide insight into digital transformation in the tourism sector, particularly museums. This study discovered that curators should create websites that use communication strategies related to their collections and focus on visitor profiles.

Concept of Destination Image Exploration on Tourist’s Risk Perception Virginia Mandasari; Dominikus Aditya Fitriyanto; Yusvika Ratri Harmunisa; Rikantini Widiyanti
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3360

Positive information and feedback for tourists should be provided through the marketing information medium to increase visits to tourist attractions. One of the most important determining factors is the credence of such information obtained by tourists. Tourists can access marketing information through social media, both in the formal and informal communication realms. The information obtained from the medium then forms a mental image that reinforces tourists' perceptions of risk and influences their decision to travel. Considering this, the purpose of this study is to find out the understanding of experts and research regarding the feelings of anxiety of tourists' travel with risk perception marketing information media. In this research, the author uses a qualitative research method using a library approach.

Co-Authors Adelya Putri Mahardhika Adia Hilar Hilabi Adji Setya Wardana Alfi Aulia Majid Alfi Rizka Alfiandi Imam Mawardi Anindya Benita Fawwaz Hidayat Anisa Fitria Utami Annisa Aprilia Husnul Khotimah Arif Noer Vikri Ayundha Evanthi Ayundha Evanthi Ayundha Evanthy Cherryl Tasya Puspita Sari Daisy Marthina Rosyanti Daisy Marthina Rosyanti Damayanti, Devina Maulidya Danurwenda Permana Erlushandy Della Ayu Minarni Devinta Nur Arumsari Dewangga Jana Prasetya Dewangga Jana Prasetya Dian Novia Listiarini Diky Arif Widodo Divva Grizelda Meisari Dominikus Aditya Fitriyanto Dwi Zhaafira Pratiwi Dyna Arofatul Baiyinah Eka Selfi Nur Jayanti Eka Sulistya Anggraeni Eni Indarwati Fairuz Mutia Fani Khoirotunnisa Fauzatul Laily Nisa Fiorentina Amanda Argawandani Firdaus Rezando Rohman Harmunisa, Yusvika Ratri Hery Pudjoprastiono Hery Pudjoprastyono Holisatul Amalia Ilham Naufal Indi Arimawasti Insania Machmuda Jasmine Sabrina Islamy Jessica Maylaffazyza Larasati, Farah Allysha Masrifatul Roidha Mentari Clara Dewanti Mentari Clara Dewanti Meylaffena Fernanda Moch. Nur Samsudin Muhadjir Anwar Muhammad David Khalik Nafida, Yusri Nanda Wahyu Indah Kirana Nanik Hariyana Nurjanti Takarini Nurkholish Majid Putri Ariska Rahmawati Regina Deti Rina Andriani Ripka Suliandari Rizky Dwi Setiawan Romadhona, Mahimma Shelly Muharrafa Hendine Sugeng Purwanto Susi Hardjati Susi Hardjati Tedy Dwi Yuliansya Thalita Alsa Dilla Putri Tsaqif Fadhlilhaq Ugy Soebiantoro Wiwik Handayani Zidane Fernanda Kusuma

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