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<![CDATA[Effect of Online Review on Product Sales: Study on Shopee Mall Fashion Brand ]]>
<![CDATA[Nurkholish Majid]]>;
<![CDATA[Virginia Mandasari]]>
<![CDATA[ ProBisnis : Jurnal Manajemen Vol. 13 No. 1 (2022): April: Management Science ]]>
Publisher : <![CDATA[Lembaga Riset, Publikasi dan Konsultasi JONHARIONO ]]>
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DOI: 10.35335/probisnis.v13i1.21
<![CDATA[The development of the internet massively affects business sector, including e-commerce. The advancement of e-commerce has given rise to a marketplace where sellers and buyers meet online, one of which is Shopee. This study aims to analyze the effect of online reviews with rating attributes, comments and photos on product sales at Shopee Mall. The sample consists of 200 brands/stores registered at Shopee Mall. Secondary data obtained from ratings, comments, photos and sales of each brand/store at Shopee Mall was analyze using multiple regression. The results showed that online reviews and their attributes, namely ratings, comments and photos, had an influence and were able to increase sales of fashion products at Shopee Mall.]]>
<![CDATA[PENINGKATAN STRATEGI PEMASARAN PRODUKSI SINOM “SINOM PAK MAR” DUKUH SETRO KOTA SURABAYA ]]>
<![CDATA[Virginia Mandasari]]>;
<![CDATA[Ayundha Evanthi]]>;
<![CDATA[Firdaus Rezando Rohman]]>
<![CDATA[ Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2022): Volume 3 Nomor 2 Tahun 2022 ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/cdj.v3i2.5740
<![CDATA[Jamu sinom adalah jamu yang terbuat dari daun asam muda atau disebut sinom. Jamu sinom tergolong dalam jenis jamu yang mempunyai citarasa menyegarkan, tidak pahit dan juga tidak membuat orang eneg ketika mengkonsumsinya. Pengkonsumsiannya pun sudah menyeluruh dari anak-anak, remaja, dewasa, hingga orang tua. Pemasaran yang dilakukan oleh UMKM “Sinom Pak Mar” hanya melalui mulut ke mulut secara tradisional. Mahasiswa KKNT MBKM UPN “Veteran” Jawa Timur melakukan inovasi pada pemasaran di UMKM “Sinom Pak Mar”. Peningkatan strategi pemasaran dilakukan guna a) menambah jangkauan pasar dan konsumen b) menambah pendapatan UMKM “Sinom Pak Mar” c) meningkatkan sisi branding UMKM “Sinom Pak Mar” agar lebih di kenal masyarakat. Selain membantu pihak UMKM “Sinom Pak Mar” mahasiswa juga memiliki wadah untuk berkreasi dalam mengaplikasikan ilmu yang di dapatkan di universitas. Ilmu yang perlu di aplikasikan dalam UMKM “Sinom Pak Mar” meliputi branding, dan marketing. Harapannya dengan adanya dua inovasi ini mampu mendongkrak UMKM “Sinom Pak Mar” menjadi lebih maju di semua sektor, baik pemasaran maupun produksi. Inovasi branding dan marketing meliputi banyak hal termasuk foto produk, dan pembuatan desain brosur. Peningkatan seperti foto produk guna memperbaiki sisi visual produk untuk menarik daya beli konsumen. Masyarakat disekitar juga bisa turut mendapat pengetahuan mengenai bagaimana proses pengelolaan usaha yang baik.]]>
<![CDATA[MENINGKATKAN KUALITAS SDM MELALUI PELATIHAN KEPADA PRODUSEN LUMPIA KELURAHAN KAPASARI SURABAYA ]]>
<![CDATA[Virginia Mandasari]]>;
<![CDATA[Ayundha Evanthi]]>;
<![CDATA[Diky Arif Widodo]]>
<![CDATA[ Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2022): Volume 3 Nomor 2 Tahun 2022 ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/cdj.v3i2.5741
<![CDATA[Usaha kecil merupakan usaha yang mempunyai jumlah tenaga kerja kurang dari 50 orang, atau berdasarkan Undang-Undang Nomor 9 Tahun 1995 kategori usaha kecil adalah yang memiliki kekayaan bersih paling banyak Rp. 200.000.000,00 (tidak termasuk tanah dan bangunan); penjualan paling banyak Rp. 1.000.000.000,00; milik Warga Negara Indonesia, bukan afiliasi badan usaha lain (berdiri sendiri), dan berbentuk usaha perorangan, badan usaha, atau koperasi.. Dalam hal ini mahasiswa memiliki peran sebagai pendorong masyarakat agar memiliki pola pikir yang lebih maju sehingga dapat meningkatkan kualitas sumber daya manusia, khususnya masyarakat RW 07 & RW 08 Kelurahan Kapasari, Kecamatan Genteng, Kota Surabaya dalam pengembangan usaha yang dimiliki masyarakat. Masyarakat di RW 07 & RW 08 di Kelurahan Kapasari terkenal sebagai tempat produsen Lumpia dan Risoles terbesar di Surabaya, potensi tersebut mendorong penulis untuk membantu pengembangan mitra baik secara internal maupun eksternal dengan tujuan dapat membuka pola pikir masyarakat agar usaha kecil yang dimiliki dapat berkembang menjadi lebih baik sehingga memperoleh keuntungan yang lebih besar.]]>
<![CDATA[Mewujudkan Desa Wisata Berbasis UMKM Melalui Festival Bazar di Kelurahan Jepara ]]>
<![CDATA[Eni Indarwati]]>;
<![CDATA[Moch. Nur Samsudin]]>;
<![CDATA[Virginia Mandasari]]>;
<![CDATA[Ayundha Evanthi]]>;
<![CDATA[Susi Hardjati]]>
<![CDATA[ Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022) ]]>
Publisher : <![CDATA[Pengelola Jurnal Politeknik Negeri Ketapang ]]>
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DOI: 10.58466/literasi.v2i2.549
<![CDATA[The Independent Learning Thematic Real Work Lecture or what is called (KKNT-MBKM) is one of the tri dharma of higher education whose function is as a means for community service. Community service in Jepara Village through this Real Work Lecture aims to take advantage of the potential of tourist villages in Jepara Village, Bubutan District, Surabaya. To optimize this potential, a tourism village development was held through the introduction of MSME products by holding a Culinary Bazaar Festival in the Jepara Village area. This study uses qualitative research methods with descriptive research type which aims to describe how the introduction of SMEs in Jepara Village through three stages, namely preparation of activities, implementation of activities, and reporting of activities. The results obtained from this study indicate that the introduction of MSME products sold at the culinary bazaar festival has increased sales. After this activity, it is hoped that local MSMEs in the Jepara region will have high competitiveness and have a wider (consumer) market share.]]>
<![CDATA[Optimalisasi Branding UMKM Olahan Belimbing Wuluh Sebagai Produk Unggulan Di Sambiarum ]]>
<![CDATA[Cherryl Tasya Puspita Sari]]>;
<![CDATA[Tedy Dwi Yuliansya]]>;
<![CDATA[Virginia Mandasari]]>;
<![CDATA[Ayundha Evanthi]]>;
<![CDATA[Susi Hardjati]]>
<![CDATA[ Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022) ]]>
Publisher : <![CDATA[Pengelola Jurnal Politeknik Negeri Ketapang ]]>
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DOI: 10.58466/literasi.v2i2.564
<![CDATA[The Belimbing Wuluh MSME is one of the leading SMEs in Sambiarum which produces food and beverages made from starfruit, Some of the processed products are nastar, mochi, and syrup. The Belimbing Wuluh SMEs sell their products only when they receive orders or are made by order, so public awareness or brand awareness of the presence of these SMEs still tends to be low. If you look at the current conditions, the problems that arise for Belimbing Wuluh SMEs still do not have a business identity. For this reason, the solution is to rebrand starting from the logo, packaging, and product photos, this is done to introduce their identity. Business identity is very important for business progress with logos, packaging, and product photos as one of the important elements in the application of branding. Branding has a purpose in terms of marketing a product, branding can show product quality that can be trusted and make consumers familiar with the brand. This study uses qualitative methods by conducting observations and interviews. The branding project aims to make products more known with their characteristics and stick in the minds of consumers in order to increase competitiveness and high sales.]]>
<![CDATA[Pelatihan Canva Untuk Membranding Media Sosial Sanggar Kesenian Budaya ]]>
<![CDATA[Putri Ariska Rahmawati]]>;
<![CDATA[Virginia Mandasari]]>;
<![CDATA[Ayundha Evanthy]]>;
<![CDATA[Dian Novia Listiarini]]>
<![CDATA[ Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022) ]]>
Publisher : <![CDATA[Pengelola Jurnal Politeknik Negeri Ketapang ]]>
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DOI: 10.58466/literasi.v2i2.582
<![CDATA[In the era of the industrial revolution 5.0, technologicalsophistication has really become the main tool in designing and designing a product that has a high market value. One example is the Internet. The internet itself has various models in it, adjusting each function so that it can help human activities quickly and easily. Especially in the Covid-19 condition, all activities that were originally offline turned into online. People are getting used to the use of digital applications. With the current condition, people are competing to market what is under their control to their target. Such as showing creativity in editing and designing digital works to make them look attractive in the eyes of the public. In addition, designing activities can be used as a means to brand a social media to create brand awareness to the public. There are many ways to create brand awareness. For example, by branding a social media account that can attract public attention. Therefore, the Student Service Program Team 86 UPN “Veteran” Jawa Timur conducted a Canva Training work program (digital application) to brand social media for the Surya Sumirat art studio located in Kelurahan Gayungan, Surabaya as well as introducing East Javanese arts and culture to the public, especially the younger generation. The results obtained after this training activity can apply the knowledge that has been obtained and can compare the social media accounts of art studio tours so that they can be better known.]]>
<![CDATA[Pelatihan Membatik Sebagai Wujud Pengembangan SDM Dalam Upaya Melestarikan Kebudayaan Batik di Kelurahan Menanggal Surabaya ]]>
<![CDATA[Thalita Alsa Dilla Putri]]>;
<![CDATA[Virginia Mandasari]]>;
<![CDATA[Ayundha Evanthi]]>
<![CDATA[ Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022) ]]>
Publisher : <![CDATA[Pengelola Jurnal Politeknik Negeri Ketapang ]]>
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DOI: 10.58466/literasi.v2i2.610
<![CDATA[Indonesia is a multicultural country with various arts and cultures in it. It is the responsibility of all parties to maintain this cultural heritage so that it remains sustainable. One of the proud heritages of the Indonesian people is batik. Batik is a characteristic that has become the identity of the Indonesian people. The increasingly sophisticated technology has made many people lose interest in Indonesian arts and culture. The lack of participation of the younger generation in the preservation of batik culture has led to the decline in the existence of batik, especially written batik, among the community. One of the areas that tries to maintain the existence of batik culture is Menanggal Village with the establishment of Sanggar Batik Modern Menanggal, but the lack of human resources is an obstacle to the realization of batik preservation. In response to this, UPN "Veteran" East Java students in the Real Work Lecture program conducted socialization activities and batik training for the local community as a form of community service. This paper aims to provide an overview of batik socialization and training activities with children as the target as a form of human resource development in an effort to preserve batik culture in Menanggal Village, Surabaya City. With the potential that Kelurahan Menanggal has, the human resource factor which is the main factor should be given more attention.]]>
<![CDATA[Pembuatan Alat Permainan Edukatif (Ape) Dalam Mengenalkan Jiwa Bela Negara Pada Guru TK Kecamatan Pakal ]]>
<![CDATA[Wiwik Handayani]]>;
<![CDATA[Mahimma Romadhona]]>;
<![CDATA[mentari clara dewanti]]>;
<![CDATA[Virginia Mandasari]]>
<![CDATA[ Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 6, No 4 (2023): Oktober 2023 ]]>
Publisher : <![CDATA[STMIK Royal ]]>
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DOI: 10.33330/jurdimas.v6i4.2667
<![CDATA[Teachers are facilitators and are responsible for creating a learning process that can foster initiative and motivation for students in learning in the classroom. In addition, teachers in the learning process are also able to develop interaction patterns for various parties involved in learning. State Defense Education taught by teachers in class is one of the means in fostering students' awareness in understanding Bela Negara. Awareness of Bela Negara that cannot grow and develop by itself in every citizen, so planned efforts are needed in instilling the values of State Defense in citizens. Based on the results of observations carried out in kindergartens in Pakal District, Surabaya City shows that the learning process carried out by teachers still lacks learning processes related to Bela Negara, so that students lack insight into Bela Negara. In carrying out the learning process related to national defense, it can be through educational game tools (APE) which are specifically created and designed creatively to students using the superhero puppet character Panca Satria. This activity is expected to produce teachers who are able to create and apply educational game tools (APE) in introducing the spirit of Bela Negara in the classroom. Keywords: teacher; bela negara; educational game tools (ape); puppet. Abstrak: Guru merupakan fasilitator dan bertanggung jawab dalam terciptanya proses pembelajaran yang dapat menumbuhkan Prakarsa dan motivasi bagi peserta didik dalam belajar di dalam kelas. Selain itu, guru pada proses pembelajaran juga mampu mengembangkan pola interaksi bagi berbagai pihak yang terlibat dalam pembelajaran. Pendidikan Bela Negara yang diajarkan oleh guru di kelas menjadi salah satu sarana dalam membina kesadaran peserta didik dalam memahami Bela Negara. Kesadaran terhadap Bela Negara yang tidak dapat tumbuh dan berkembang dengan sendirinya dalam setiap warga Negara, sehingga diperlukannya Upaya-upaya yang terencana dalam menanamkan nilai-nilai Bela Negara pada di warga Negara. Berdasarkan hasil observasi yang dilaksanakan di Taman Kanak-kanak se Kecamatan Pakal Kota Surabaya menunjukkan bahwa proses pembelajaran yang dilaksanakan oleh para guru masih minimnya proses pembelajaran yang berkaitan dengan bela negara, sehingga peserta didik kurang memiliki wawasan tentang bela negara. Dalam menjalankan proses pembelajaran yang berkaitan dengan bela negara dapat melalui alat permainan edukatif (APE) yang secara khusus dibuat dan didesain secara kreatif kepada peserta didik dengan menggunakan karakter wayang superhero Panca Satria. Kegiatan ini diharapkan dapat menghasilkan guru yang mampu membuat dan menerapkan alat permainan edukatif (APE) dalam mengenalkan jiwa Bela Negara di kelas. Kata kunci: guru; bela negara; alat permainan edukatif (ape); wayang.]]>
<![CDATA[A Bibliometric Analysis of E-Learning Research Trends ]]>
<![CDATA[Regina Deti]]>;
<![CDATA[Virginia Mandasari]]>
<![CDATA[ International Journal of Theory and Application in Elementary and Secondary School Education Vol. 3 No. 1 (2021): April ]]>
Publisher : <![CDATA[Faculty of Teacher Training and Education, Universitas Terbuka ]]>
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DOI: 10.31098/ijtaese.v3i1.518
<![CDATA[The teaching and learning process as if there must always be an increase in effectiveness in order to achieve the goals to be achieved. The development of the world of information technology has now become so fast and has penetrated various sides of human life. The use of information technology such as e-learning, one of which is through web-based learning, will bring significant changes both in terms of the education system to be developed, the material to be delivered, how the instructional and learning processes will be carried out, and the obstacles that will be faced either by the education recipient and the educators. This research uses bibliometric analysis to map how e-learning is intended from several previous journals using vosviewer. This research concludes that e-learning is unavoidable, especially in the industrial era 4.0, where e-learning is believed that education can be accessed anytime, anywhere, and by anyone.]]>
<![CDATA[Mengoptimalkan Branding Desa Wisata Melalui Teknologi Tepat Guna QR Code ]]>
<![CDATA[Eka Selfi Nur Jayanti]]>;
<![CDATA[Ripka Suliandari]]>;
<![CDATA[Virginia Mandasari]]>;
<![CDATA[Daisy Marthina Rosyanti]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Manado ]]>
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DOI: 10.57214/pengabmas.v5i3.325
<![CDATA[Optimizing Tourism Village Branding Through Appropriate Technology QR Code". With the aim that this technology can be used as a medium for conveying information to the wider community so that Sambirejo Village is better known and known for all its potential. Then so that the village is able to adapt to keep up with technological advances and it is hoped that by making village promotions using this QR Code, Sambirejo Village can become a village that is in great demand by the community as a tourist village and is known by the community as a creative and advanced village. The data needed in this study are primary and secondary data, as well as qualitative and quantitative data. Primary data is data obtained from direct observation and in-depth interviews with several important informants. Secondary data in this study were obtained from village records and literature surveys.]]>
