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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi Best Journal (Biology Education, Sains and Technology) Jurnal Manajemen, Akuntansi, Ekonomi Journal of Research and Publication Innovation
Putri, Tiara Amelia
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Wacana: Jurnal Ilmiah Ilmu Komunikasi

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The Influence of Mothers' Knowledge Towards Their Perceived Behavioral Control Putri, Tiara Amelia; Gracia, Amanda Bunga; Destiwati, Rita
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.3984

Abstract

This research explores the environmental impact of baby formula production and its influence on breastfeeding rates, particularly in Asia. It highlights the role of the Breastfeeding Mother Community on Facebook in raising awareness among mothers, despite a lack of content on the environmental drawbacks of formula milk. The study aims to assess community members’ knowledge of these impacts and its effect on their behavior. Using the TPB theory, it investigates the link between environmental knowledge and perceived behavioral control. The research uses a quantitative approach, using questionnaires, with a sample of 400 respondents from the community. This research employs various data analysis techniques, including descriptive analysis, normality test, simple linear regression analysis, hypothesis testing, and the coefficient of determination test. The findings reveal that the knowledge of the Breastfeeding Mother Community members on Facebook about the environmental impact of formula milk production influences their perceived behavioral control by 28.2%. The remaining percentage is influenced by variables not covered in this research. However, the results indicate no significant influence, as evidenced by the calculated T value being greater than the T table (-4.742 1.965), leading to the rejection of H1 and acceptance of H0.
Co-Authors Adelia, Tasya Agnesti, Dea Ajahra, Nazua Amanda Bunga Gracia Anani, Saidah Aulia, Nila Azzahra, Dita Mutiara Budiwitjaksono, Gideon Setyo Fadillah, Dita Harahap, Hasniah Khairani L, Zachwa Adinda Marpaung, Saur Marshandha mawar sari Nazlia, Rizky Nia Nuraisyah, Dara Oktaviani, Dwi Purba, Zahra Fadilla Rita Destiwati Sawukir Siregar, Annisa Rahmah Tasya, Sabna Erika