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All Journal Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmu Manajemen Profitability Balance: Jurnal Ekonomi
Andelson, Jeffrey
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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REPURCHASE INTENTION OF WATCH PRODUCTS AT SHOPEE MARKETPLACE IN BATAM CITY THROUGH CUSTOMER BRAND ENGAGEMENT Aulia, Rizni; Asri, Dhita Hafizaha; Andelson, Jeffrey
Assets: Jurnal Ekonomi, Manajemen, dan Akuntansi Vol 14 No 2 (2024): Assets : Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/assets.v14i2.32124

Abstract

This research aims to explore the impact of perceived perceivable behavior control, customer satisfaction, trust, e-WOM, and customer brand engagement on repurchase intention at marketplace in the city of Batam, Indonesia. The research method uses a qualitative approach by collecting primary data through questionnaires, with a target sample of 200 respondents. Data analysis was carried out using the Smart PLS method. The results of the study show that perceived perceived behavioral control has a significant impact on repurchase intention. Meanwhile, customer satisfaction does not have a significant impact on repurchase intention, but trust and E-WOM show a significant influence on repurchase intention, especially with the mediation of customer brand engagement.
The Four Risk of International Business Mc Donald’s dalam Pemasaran Global Cindy, Cindy; Cristina, Cristina; Wang, Thalia; Ng, Dennys; Andelson, Jeffrey
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14030

Abstract

As time goes by and the development of the business being undertaken, of course the opportunities for expansion will also be higher. Mc Donald's is one of the multinational companies engaged in the fast food sector and has been known by many people who have finally expanded globally. The purpose of this research is to identify and analyze the four risks faced in international business or the four risks of international businesses that have Mc Donald's. The research method that we use is qualitative method, observation and internet searching. Observation of Mc Donald's uses a qualitative method, namely the four risks of international business which consist of cross cultural risk, country risk, currency risk, financial, and commercial risk. Mc Donald's in dealing with cultural differences in expanding business to other countries is by studying the culture implemented by the country to maintain its success. Mc Donald's provides services by meeting consumer needs by considering local, demographic and geographical factors of the country. Mc Donald's must give a good impression and find out whether the cooperation partners can create good cooperation in the company's operations. McDonald's has the best fast food chain management in its business as well as being a pioneer in a global marketing strategy, implementing a certain system that is adapted to the region where the McDonalds's store is located. McDonald''s success in the fast food industry is due to its ability to adapt not only locally but on a global scale
Analyzing External Environment Mc Donald’s Cristina, Cristina; Cindy, Cindy; Wang, Thalia; Ng, Dennys; Andelson, Jeffrey
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14031

Abstract

The rapid development and advancement of technology plays a significant role for fast food restaurants. As technology continues to improve, literacy and the dissemination of information about fast food are increasing. The McDonald's company is a restaurant that provides fast food service which is quite good, because from the formation of McDonald's itself, it has implemented operating standards in the form of service and cleanliness of the restaurant. In this research we use The five forces of competition model and PESTEL analyziz. The purpose of this study is to determine the effect of strategic quality on customer satisfaction
Examining the Economic Impact of the Massage & SPA Business in Batam through Social Media Analysis Cristina, Cristina; Andelson, Jeffrey; Lim, Jesson
Jurnal Ekonomi Balance Vol. 20 No. 1 (2024): June 2024
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v20i1.15306

Abstract

This study investigates the economic impact of the Massage & SPA business in Batam by leveraging social media analysis. The research aims to assist small and medium enterprises (SMEs) in enhancing their branding strategies through platforms like Instagram. Using qualitative methods including interviews, observations, and documentation, the study identifies key areas where researchers can aid in business growth. The findings reveal that the strategic use of social media significantly boosts the visibility and customer engagement of Massage & SPA businesses. Timely financial support and flexible repayment options have effectively reduced default rates and promoted business scalability. However, limitations exist due to the lack of pre-financing condition data of SMEs, requiring cautious interpretation of results. The study underscores the continuous growth of outstanding performance annually and the positive outcomes for fund recipients. Recommendations for the businesses include increasing social media activity and expanding to additional platforms to reach a broader audience.
Co-Authors Asri, Dhita Hafizaha Aulia, Rizni CINDY CINDY Cristina, Cristina Lim, Jesson Ng, Dennys Wang, Thalia