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All Journal Distribusi J-MACC : Journal of Management and Accounting JUPE : Jurnal Pendidikan Mandala
Cristina, Cristina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Other

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PENGARUH PENERAPAN MANAJEMEN RESIKO BISNIS DALAM BISCOTTI CAKERY & COFFEE Cristina, Cristina; Cindy, Cindy; Ng, Dennys; Andelson, Jeffrey; Wang, Thalia
J-MACC Vol 7 No 1 (2024): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v7i1.4224

Abstract

Café is one of the popular businesses among the public because it offers a comfortable place to relax while enjoying drinks and snacks. However, like other businesses, cafes also face risks that need to be managed well to operate efficiently and generate optimal profits. One of the risks often faced by cafes is operational risk, such as stock loss, delayed orders, and product quality issues. These risks can lead to financial losses and damage the cafe's reputation if not handled properly. The purpose of this research is to analyze the implementation of business risk management at Biscotti Cakery and Coffee. Data will be collected through in-depth interviews with cafe owners, managers, and employees involved in risk management. Qualitative data will be analyzed using a thematic analysis approach. To ensure the validity of the data, the researcher will use data source triangulation and method triangulation. This will help ensure that the research findings are reliable and valid. The suggestions you've given regarding Biscotti Cakery are very good for improving service and managing risks. Having a strong leader and providing good service to customers are indeed key to success in the food and beverage business. Adding a warning if there is a mistake and offering attractive promotions can also increase customer interest. The use of digital promotions and expanding the menu are also good steps to reach more customers.
Development of Learning Modules and Interactive Digital Content to Increase Student Interest and Learning Motivation at SMA Kallista Batam Lady, Lady; Cristina, Cristina
JUPE : Jurnal Pendidikan Mandala Vol 10, No 1 (2025): JUPE : Jurnal Pendidikan Mandala (Febuari)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jupe.v10i2.8340

Abstract

This study aims to address the issue of low student interest and motivation at Kallista Batam School, caused by the monotonous conventional teaching methods and limited interaction between teachers and students. The one-way teaching approach, which does not actively involve students in the learning process, leads to a lack of concentration and enthusiasm in participating in lessons. As a solution, the author developed interactive digital learning modules using PowerPoint, quizzes, and application-based learning media to enhance student engagement in the learning process. The methods used in this study are the Diffusion of Science and Technology (Iptek) and Substitution of Iptek, which aim to integrate educational technology into teaching to improve student understanding and motivation. The results show that the use of interactive digital learning media successfully created a more engaging and enjoyable learning environment, while encouraging students to actively participate in discussions and quizzes. Based on these findings, it is recommended that similar programs be implemented more widely in schools by providing teacher training in utilizing technology and introducing more interactive tools and applications for learning. 
THE IMPACT OF INFLUENCERS ON INDONESIAN GEN Z’s COSMETIC PURCHASE INTENTION THROUGH SOCIAL MEDIA Lady, Lady; Cristina, Cristina; Nurjanah, Listia
Distribusi - Journal of Management and Business Vol. 13 No. 1 (2025): Distribusi, March 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i1.606

Abstract

The rapid expansion of digitalization has transformed Indonesia into one of the world’s largest digital markets, with over 221 million internet users projected by 2024. This phenomenon has reshaped marketing strategies, particularly in the cosmetics industry, where influencers have emerged as central to engaging consumers. Generation Z (Gen Z), known as digital natives, represents a critical consumer segment due to their reliance on social media and preference for authentic, ethical, and relatable brand interactions. This study investigates the impact of influencer attributes attractiveness, expertise, and trustworthiness on Gen Z's purchase intention in Indonesia's cosmetics market, with a focus on the mediating roles of emotional attachment and brand trust. Using a quantitative research design, this study collected data through an online survey distributed to 302 Gen Z respondents who were social media users and had purchased cosmetics after viewing influencer recommendations. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the hypothesized relationships among variables. The findings reveal that while attractiveness indirectly influences purchase intention via emotional attachment and brand trust, expertise and trustworthiness have significant direct effects. Both emotional attachment and brand trust are identified as key mediators driving purchase behavior. These results highlight the importance of influencer credibility and emotional connections in shaping Gen Z's purchasing preferences. The study provides insights for marketers to optimize influencer-based strategies and emphasizes the need for future research to explore additional factors, such as brand reputation and customer satisfaction, in influencing Gen Z consumers.
Co-Authors Andelson, Jeffrey CINDY CINDY Lady, Lady Ng, Dennys Nurjanah, Listia Wang, Thalia