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All Journal Distribusi JUPE : Jurnal Pendidikan Mandala Indonesian Research Journal on Education Balance: Jurnal Ekonomi
Cristina, Cristina
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Religion Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Development of Learning Modules and Interactive Digital Content to Increase Student Interest and Learning Motivation at SMA Kallista Batam Lady, Lady; Cristina, Cristina
JUPE : Jurnal Pendidikan Mandala Vol 10, No 1 (2025): JUPE : Jurnal Pendidikan Mandala (Februari)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jupe.v10i2.8340

Abstract

This study aims to address the issue of low student interest and motivation at Kallista Batam School, caused by the monotonous conventional teaching methods and limited interaction between teachers and students. The one-way teaching approach, which does not actively involve students in the learning process, leads to a lack of concentration and enthusiasm in participating in lessons. As a solution, the author developed interactive digital learning modules using PowerPoint, quizzes, and application-based learning media to enhance student engagement in the learning process. The methods used in this study are the Diffusion of Science and Technology (Iptek) and Substitution of Iptek, which aim to integrate educational technology into teaching to improve student understanding and motivation. The results show that the use of interactive digital learning media successfully created a more engaging and enjoyable learning environment, while encouraging students to actively participate in discussions and quizzes. Based on these findings, it is recommended that similar programs be implemented more widely in schools by providing teacher training in utilizing technology and introducing more interactive tools and applications for learning. 
THE IMPACT OF INFLUENCERS ON INDONESIAN GEN Z’s COSMETIC PURCHASE INTENTION THROUGH SOCIAL MEDIA Lady, Lady; Cristina, Cristina; Nurjanah, Listia
Distribusi - Journal of Management and Business Vol. 13 No. 1 (2025): Distribusi, March 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i1.606

Abstract

The rapid expansion of digitalization has transformed Indonesia into one of the world’s largest digital markets, with over 221 million internet users projected by 2024. This phenomenon has reshaped marketing strategies, particularly in the cosmetics industry, where influencers have emerged as central to engaging consumers. Generation Z (Gen Z), known as digital natives, represents a critical consumer segment due to their reliance on social media and preference for authentic, ethical, and relatable brand interactions. This study investigates the impact of influencer attributes attractiveness, expertise, and trustworthiness on Gen Z's purchase intention in Indonesia's cosmetics market, with a focus on the mediating roles of emotional attachment and brand trust. Using a quantitative research design, this study collected data through an online survey distributed to 302 Gen Z respondents who were social media users and had purchased cosmetics after viewing influencer recommendations. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the hypothesized relationships among variables. The findings reveal that while attractiveness indirectly influences purchase intention via emotional attachment and brand trust, expertise and trustworthiness have significant direct effects. Both emotional attachment and brand trust are identified as key mediators driving purchase behavior. These results highlight the importance of influencer credibility and emotional connections in shaping Gen Z's purchasing preferences. The study provides insights for marketers to optimize influencer-based strategies and emphasizes the need for future research to explore additional factors, such as brand reputation and customer satisfaction, in influencing Gen Z consumers.
Pengembangan Alat Permainan Edukatif Blending Board untuk Meningkatkan Kemampuan Membaca Permulaan pada Anak Usia 5-6 Tahun Cristina, Cristina; Novianti, Ria; Solfiah, Yeni
Indonesian Research Journal on Education Vol. 4 No. 4 (2024): irje 2024
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v4i4.1185

Abstract

Media Blending Board dikembangkan karena masih ada anak usia 5-6 tahun yang harusnya sudah masuk pada tahap kemampuan membaca permulaan tapi belum memasuki tahap tersebut, kemampuan membaca anak yang sangat rendah dikarenakan kurangnya minat anak usia dini pada proses belajar membaca, media yang disediakan kurang menarik perhatian anak usia dini. Tujuan utama dari pengembangan media ini yaitu untuk meningkatkan kemampuan membaca permulaan pada anak usia 5-6 tahun berupa alat permainan edukatif Blending Board. Media ini dilengkapi papan LED yang di program untuk membentuk berbagai huruf yang jika disatukan dapat membentuk sebuah kata. Penelitian ini menggunakan jenis penelitian Research And Development (R&D) dengan metode pengembangan ADDIE (Analysis, Design, Development, Implementation, Evaluation). Tahapan pengembangan dimulai dengan melakukan analisis kebutuhan dan observasi, mendesain ulang produk, mengembangkan dan memvalidasi produk, uji coba produk dan yang terakhir evaluasi. Hasil penelitian menunjukkan bahwa media Blending Board dinyatakan sangat layak untuk meningkatkan kemampuan membaca permulaan pada anak usia 5-6 tahun berdasarkan validasi ahli materi (93%), ahli media (94%), ahli pendidik (96%) dan uji coba terbatas (97%). Oleh karena itu, media Blending Board direkomendasikan untuk digunakan sebagai media pembelajaran untuk meningkatkan kemampuan membaca permulaan pada anak usia 5-6 tahun.
Examining the Economic Impact of the Massage & SPA Business in Batam through Social Media Analysis Cristina, Cristina; Andelson, Jeffrey; Lim, Jesson
Jurnal Ekonomi Balance Vol. 20 No. 1 (2024): June 2024
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v20i1.15306

Abstract

This study investigates the economic impact of the Massage & SPA business in Batam by leveraging social media analysis. The research aims to assist small and medium enterprises (SMEs) in enhancing their branding strategies through platforms like Instagram. Using qualitative methods including interviews, observations, and documentation, the study identifies key areas where researchers can aid in business growth. The findings reveal that the strategic use of social media significantly boosts the visibility and customer engagement of Massage & SPA businesses. Timely financial support and flexible repayment options have effectively reduced default rates and promoted business scalability. However, limitations exist due to the lack of pre-financing condition data of SMEs, requiring cautious interpretation of results. The study underscores the continuous growth of outstanding performance annually and the positive outcomes for fund recipients. Recommendations for the businesses include increasing social media activity and expanding to additional platforms to reach a broader audience.
Co-Authors Andelson, Jeffrey Lady, Lady Lim, Jesson Nurjanah, Listia Ria Novianti Yeni solfiah, Yeni