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Journal : Valid Jurnal Pengabdian

Penguatan Manajemen Usaha Krupuk Gandum Di Desa Kediri Selatan Lombok Barat Ida Ayu Nursanty; Baehaqi Syakbani; Rusli Amrul; Fariantin, Erviva; I Nengah Arsana; I Made Murjana; M. Wahyullah; Nendy Pratama Agusfianto; Elvina Setiawati; Yusi Faizathul Octavia
Valid Jurnal Pengabdian Vol. 3 No. 1 (2025): Vol. 3 No. 1 Januari 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

Strengthening business management in the wheat cracker business group in South Kediri Village, West Lombok is an implementation of community service carried out by STIE AMM Mataram lecturers. Strengthening business management is in order to increase the group's understanding of the problems that arise in carrying out the wheat cracker business. The problems that arise during mentoring are that business development does not have a clear plan so that the goals and objectives of the wheat cracker business to be achieved are not clear, there is no effective marketing promotion and there is a lack of access to collaborate with other parties. The method of implementing this service uses discussion and assistance in making product labeling and making banners as well as introducing promotions through the South Kediri Village website. The results obtained from this service are that the group understands business management, the group understands marketing using labeling and digitalization promotion through the South Kediri Village website.
Penggunaan Media Sosial Untuk Memasarkan Abon Pada UKM Abon Hasanah Di Desa Kediri Selatan Kabupaten Lombok Barat Nursanty, Ida Ayu; Baehaki Syakbani; Rusli Amrul; Erviva Fariantin; I Nengah Arsana; I Made Murjana; M. Wahyullah; Nendy Pratama Agusfianto; Elvina Setiawati; Yusi Faizathul Octavia
Valid Jurnal Pengabdian Vol. 3 No. 2 (2025): Vol. 3 No. 2 Juli 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

This community service program aims to support Micro, Small, and Medium Enterprises (MSMEs) in promoting shredded meat products (abon) to enhance public awareness and reach potential consumers. One of the main strategies implemented is the utilization of social media, particularly through the creation of an Instagram business account designed to build consumer trust in the product. The program was conducted in three stages: initial interviews and discussions, training and mentoring, and evaluation of MSME progress. The training focused on effective techniques for managing social media accounts, while mentoring involved monitoring the implementation of digital strategies and assessing the use of Instagram as a promotional platform. The results indicate that the shredded meat product has gained wider recognition among potential consumers, who consider it worth purchasing due to its savory taste and nutritional value as a daily food complement. Therefore, this community service program successfully expanded the market reach of abon through an appropriate digital marketing strategy.
Pemanfaatan Limbah Plastik Dan Abu Sisa Pembakaran Gerabah Menjadi Paving Block Pada UMKM Dan Masyarakat Desa Banyumulek Rosyia Wardani; Ida Ayu Nursanty; Baiq Ertin Helmida; Ulfiyani Asdiansyuri; Galuh Ratna Mutia; Putri Reno Kemala sari; M. Wahyullah; Muhammad Alamsyah; Dina Salsabilla; Oktaviana Dinistri
Valid Jurnal Pengabdian Vol. 2 No. 1 (2024): Vol. 2 No. 1 Juli 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

Assistance in utilizing plastic waste and ash from burning pottery into paving blocks is an implementation of Community Service (PKM) carried out by STIE AMM Mataram lecturers. Banyumulek Village produces waste every day in the form of plastic and the ash left from burning pottery just piles up. It is hoped that the development of creativity based on the use of ashes left over from burning pottery for all village communities can be carried out with guidance and assistance in a creative economy based on an economy made from plastic waste, the community can produce benefits and profits for the community. Making paving blocks from these two types of waste, which are often found in Banyumulek Village, is not only for making a profit, but can also provide innovation and business development among MSMEs by utilizing plastic waste and ash from burning pottery, which are often found in Banyumulek Village. In terms of marketing, MSMEs carry out promotions through social media. Currently, almost everyone uses social media, by marketing in an interesting way on social media, it will be easier to attract or captivate buyers. In this way, sales of paving block products made from plastic and also ash left over from burning pottery will be better known and it is hoped that this will have an impact on the level of sales of these products.