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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam Valid Jurnal Ilmiah Jurnal of Applied Business and Banking (JABB) Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Valid Jurnal Pengabdian Kredibel: Jurnal Ilmiah Manajemen
Agusfianto, Nendy Pratama
Sekolah Tinggi Ilmu Ekonomi AMM
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH CITRA MEREK DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN HONDA VARIO DI PT. ASTRA BRAWIJAYA MATARAM Cintaningtyas, I Gusti Ayu Devi; Suardana, I Made; Agusfianto, Nendy Pratama
Valid Jurnal Ilmiah Vol 15 No 1 (2018)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.272 KB)

Abstract

This research is to test the brand of citra and circular influence, so that the variable of research are 2 independence variables: brand of citra (X1) and circular (X2) and the dependent variable is decided of buying (Y). The population of this research is a consument who buys Honda Vario at PT. Astra Brawijaya Mataram and it is unknown numbers, this sample was taken by using purposive sampling. The criteria of this sample is a consument who is from Mataram and who has been upper 20 years old. Data was gotten by spreying 60 cuisioners to the respondend who buying Honda Vario at PT. Astra Brawijaya Mataram. Data is analized by using Regresi Linier Berganda, this result shows that brand of citra variable has T count is bigger than T table, it is 5,665>2,00247. Which can be said that the variable brand of citra was significant influenced at the decision of buying at PT. Astra Brawijaya Mataram. The variable of circular has T count is bigger than T table, it is 4,451>2,00247. It can be said that the variable of circular is significant influenced decision of buying at PT. Astra Brawijaya Mataram. The result of testing simultantly shows that F count is bigger than F table. It is 140,176>3,16. This means that the variable of citra brand and circular is significant influenced simultantly to the buying decisions Honda Vario at PT. Astra Brawijaya Mataram. Meanwhile, the result of analysis to the koefisien determination (R square)  is 0,825. This means the next variable is fritter at R square as much as 0,175 is influence of another variable which is not included into researching.
PENGARUH CITRA MEREK DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN HONDA VARIO DI PT. ASTRA BRAWIJAYA MATARAM I Gusti Ayu Devi Cintaningtyas; I Made Suardana; Nendy Pratama Agusfianto
Valid: Jurnal Ilmiah Vol 15 No 1 (2018)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.272 KB)

Abstract

This research is to test the brand of Citra and circular influence so that the variable of research are 2 independence variables: brand of Citra (X1) and circular (X2) and the dependent variable is decided of buying (Y). The population of this research is a consumer who buys Honda Vario at PT. Astra Brawijaya Mataram and it is unknown numbers, this sample was taken by using purposive sampling. The criterion of this sample is a consumer who is from Mataram and who has been upper 20 years old. Data was gotten by spraying 60 questioners to the respondent who buying Honda Vario at PT. Astra Brawijaya Mataram. Data is analyzed by using Regresi Linear Berganda, this result shows that brand of Citra variable has T count is bigger than T table, it is 5,665>2,00247. Which can be said that the variable brand of citra was significant influenced at the decision of buying at PT. Astra Brawijaya Mataram. The variable of circular has T count is bigger than T table, it is 4,451>2,00247. It can be said that the variable of circular is significant influenced decision of buying at PT. Astra Brawijaya Mataram. The result of testing simultantly shows that F count is bigger than F table. It is 140,176>3,16. This means that the variable of citra brand and circular is significant influenced simultantly to the buying decition Honda Vario at PT. Astra Brawijaya Mataram. Meanwhile, the result of analysis to the koefisien determination (R square) is 0,825. This means the next variable is fritter at R square as much as 0,175 is influence of another variable which is not included in researching
EFFECT OF PRODUCT, PRICE, PROMOTION, DISTRIBUTION CHANNEL, AND SERVICE QUALITY ON PURCHASE DECISION: (CASE STUDY: MSMEs BRICK CRAFT IN BUNTAGE HAMLET, GIRI SASAK) Nendy Pratama Agusfianto; Ahmad Bairizki
IQTISHADUNA Vol. 12 No. 2 (2021): IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam
Publisher : UIN Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.179 KB) | DOI: 10.20414/iqtishaduna.v12i2.3800

Abstract

This study aimed at investigating the effect of product, price, promotion, distribution channel, and service partially on the purchase decision for brick craft at one of MSMEs named UD Maju Terus in Giri Sasak and to finding out the variabel which having the most dominant effect on the purchase decision. This study used an associative research model. The population in it were all customers of UD Maju Terus. The sampel of this study was as many 60 respondents. The sampel was drawn using purposive sampling technique. The data were gathered by distributing closed questionnaires using Likert scale. They were analysed using multiple liniear regression method. The partial effect were tested by using t-test while the most dominant effect were tested by using Dominant Test (Standardized Coefficient Beta). The result of study tested partially showed that Product (X1), Price (X2). Promotion (X3), Distribution Channel (X4), Service Quality (X5), had significant effects on the purchase decision at UD Maju Terus. This was shown by t-test results where each variabel had a t-count value greater than t-table value. The distribution channel (X4) was the most dominant variable affecting the purchase decision for brick craft at UD Maju Terus, Giri Sasak. The result of the regression equation in this study was Y = 0,0358 + 0,0181 X1 + 0,252 X2 + 0,213 X3 + 0, 284 X4 + 0,165 X5
PENGARUH MANAJEMEN HUBUNGAN PELANGGAN TERHADAP KEPERCAYAAN DAN KOMITMEN PADA SALON NEW YORK 1 MATARAM Nendy Pratama Agusfianto
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 4 No. 3 (2015): JMM SEPTEMBER 2015
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.233 KB) | DOI: 10.29303/jmm.v4i3.43

Abstract

This study aims to (1) reveal the effect of customer relation management oncustomers’ commitments, (2) to find out the effect of customer relation management andcustomers’ trust, and (3) to uncover the effect of consumer trust on their commitment. Thistype of study belongs to associative research, which aims to investigate the relationshipbetween two or more variables. The population in this study encompassed all the customers ofNew York 1 beauty salon in Mataram. Using Malhotra opinion model, the number of samplesobtained was 65 people. The research data were collected through of use a questionnairedistributed to the a number of respondents, and the data analysis design employed for thepurpose was path analysis. Results of the analysis based on path analysis were presented asfollows (1) the management of customer relation management had no significant effect on thecustomers’ commitments, (2) the customer relation management had a significant and positiveimpact on the customers’ confidence, (3) the trust had a significant and positive effect on thecustomers’ commitment.Keywords : Customer Relation Management, Confidence, Commitment
Analisis Pengaruh Promosi, Harga, dan Kualitas Pelayanan terhadap Keputusan Pembelian Jasa Salon Jass di Pelembak Khaerul Hadi; Deddy Suharyadi; Eva Marvia; Nendy Pratama Agusfianto
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 1 No. 5 (2023): Maret 2023
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v1i5.34

Abstract

Penelitian ini bertujuan untuk menguji pengaruh promosi, harga, dan kualitas pelayanan terhadap keputusan pembelian. Variabel penelitian ini terdiri dari tiga variabel independen, yaitu Promosi (X1), Harga (X2), dan Kualitas Pelayanan (X3), serta variabel dependen yaitu Keputusan Pembelian (Y). Populasi penelitian ini adalah pelanggan Salon Jass di Kota Mataram. Sampel diambil dengan menggunakan teknik non probability sampling. Kriteria didasarkan pada pelanggan yang telah menggunakan jasa salon minimal sebanyak dua kali. Data diperoleh dengan menyebarkan 80 kuesioner kepada pelanggan Salon Jass di Kota Mataram. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Analisis data menggunakan analasis data kuantitatif dan kualitatif. Analisis kuantitatif digunakan untuk mengetahui informasi mengenai jumlah pelanggan Salon Jass. Analisis kualitatif yang digunakan untuk mengetahui penilaian (jawaban) responden yang selanjutnya akan diberi skor untuk masing-masing jawaban. Hasil penelitian menunjukkan bahwa persamaan regresi linier berganda Y = 4,812 + 0,464 + 0,349 + 0,487 + e. sedangkan koefisien korelasi r = 0,535 dan koefisien determinasi (????2) adalah 53,5%, sedangkan sisanya 46,5%. Analisis hipotesis menunjukkan bahwa variabel promosi, harga dan kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian. Adapun variabel kualitas pelayanan berpengaruh secara dominan, di mana kualitas pelayanan yang baik dapat meningkatkan keputusan pembelian. Kata Kunci: Promosi, Harga, Kualitas Pelayanan, Keputusan Pembelian.
Penguatan Manajemen Usaha Krupuk Gandum Di Desa Kediri Selatan Lombok Barat Ida Ayu Nursanty; Baehaqi Syakbani; Rusli Amrul; Fariantin, Erviva; I Nengah Arsana; I Made Murjana; M. Wahyullah; Nendy Pratama Agusfianto; Elvina Setiawati; Yusi Faizathul Octavia
Valid Jurnal Pengabdian Vol. 3 No. 1 (2025): Vol. 3 No. 1 Januari 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

Strengthening business management in the wheat cracker business group in South Kediri Village, West Lombok is an implementation of community service carried out by STIE AMM Mataram lecturers. Strengthening business management is in order to increase the group's understanding of the problems that arise in carrying out the wheat cracker business. The problems that arise during mentoring are that business development does not have a clear plan so that the goals and objectives of the wheat cracker business to be achieved are not clear, there is no effective marketing promotion and there is a lack of access to collaborate with other parties. The method of implementing this service uses discussion and assistance in making product labeling and making banners as well as introducing promotions through the South Kediri Village website. The results obtained from this service are that the group understands business management, the group understands marketing using labeling and digitalization promotion through the South Kediri Village website.
Pengaruh Persepsi Harga, Kualitas Pelayanan, dan Suasana Salon terhadap Loyalitas Pelanggan pada Hany Salon Narmada di Kabupaten Lombok Barat Agusfianto, Nendy Pratama
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 3 No. 3 (2024): November 2024
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v3i3.154

Abstract

Penelitian ini bertujuan untuk mengetahui signifikansi pengaruh persepsi harga, kualitas pelayanan, dan suasana salon secara parsial dan simultan terhadap loyalitas pelanggan Hany Salon. Jenis penelitian ini adalah penelitian asosiatif. Populasi dalam penelitian ini adalah pengunjung Hany Salon yang populasinya tidak diketahui. Jumlah sampel yang diambil adalah sebanyak 100 responden, teknik pengumpulan data menggunakan observasi dan angket. Analisis data menggunakan analisis regresi linier berganda menunjukkan (Y= -0,898 + 0,115 X1 + 0,561 X2 + 0,745 X3 + e). Berdasarkan hasil dari uji hipotesis secara parsial bahwa kualitas pelayanan, dan suasana salon berpengaruh signifikan terhadap loyalitas pelanggan Hany Salon, sedangkan persepsi harga tidak berpengaruh secara parsial terhadap Loyalitas Pelanggan. Di mana persepsi harga (X1) dengan t hitung (1.211) ˂ t tabel (1,660); Kualitas pelayanan (X2) dengan t hitung (5,616) > t tabel (1,660); dan Suasana salon (X3) dengan t hitung (5,969) > t tabel (1,660). Secara simultan persepsi harga, kualitas pelayanan, dan suasana salon berpengaruh signifikan terhadap loyalitas pelanggan dengan f hitung (106.563) > f tabel (2,70) dengan signifikansi sebesar 0,000. Variabel suasana salon adalah variabel yang paling dominan memengaruhi loyalitas pelanggan dengan nilai beta (0,745).
Dampak Harga, Keragaman Produk, dan Kualitas Pelayanan teradap Keputusan Pembelian di Marketplace Tokopedia Agusfianto, Nendy Pratama; Siswanto, Topan
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 3 No. 5 (2025): Maret 2025
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v3i5.177

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga, keragaman produk, dan kualitas layanan terhadap keputusan pembelian di Tokopedia (Studi pada Pengguna Tokopedia di Praya). Besar sampel adalah 40 orang. Analisis data menggunakan analisis linier berganda, uji asumsi klasik, dan pengujian hipotesis menggunakan uji t, uji f, dan uji koefisien beta. Hasil penelitian menunjukkan bahwa secara parsial, harga tidak berpengaruh signifikan terhadap keputusan pembelian karena t hitung lebih kecil dari t tabel (1,751 < 2,028). Secara parsial keragaman produk tidak berpengaruh signifikan terhadap keputusan pembelian karena t hitung lebih kecil dari t tabel (1,833 < 2,028). secara parsial kualitas pelayanan tidak berpengaruh signifikan terhadap keputusan pembelian, karena t hitung lebih kecil dari t tabel (1,393 < 2,028). Hasil pengujian secara simultan menunjukkan bahwa ketiga variabel berpengaruh signifikan, yang terlihat dari nilai f hitung yang lebih besar dari f tabel (13,550 > 2,870). Hasil uji koefisien beta menunjukkan bahwa keragaman produk merupakan variabel yang paling dominan memengaruhi keputusan pembelian. Hasil uji koefisien determinasi menunjukkan bahwa ketiga variabel tersebut berpengaruh terhadap keputusan pembelian di Tokopedia sebesar 0,491 atau 49,1%. Nilai R sebesar 50,9% merupakan pengaruh dari variabel lain yang tidak diuji dalam penelitian ini.
Penggunaan Media Sosial Untuk Memasarkan Abon Pada UKM Abon Hasanah Di Desa Kediri Selatan Kabupaten Lombok Barat Nursanty, Ida Ayu; Baehaki Syakbani; Rusli Amrul; Erviva Fariantin; I Nengah Arsana; I Made Murjana; M. Wahyullah; Nendy Pratama Agusfianto; Elvina Setiawati; Yusi Faizathul Octavia
Valid Jurnal Pengabdian Vol. 3 No. 2 (2025): Vol. 3 No. 2 Juli 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

This community service program aims to support Micro, Small, and Medium Enterprises (MSMEs) in promoting shredded meat products (abon) to enhance public awareness and reach potential consumers. One of the main strategies implemented is the utilization of social media, particularly through the creation of an Instagram business account designed to build consumer trust in the product. The program was conducted in three stages: initial interviews and discussions, training and mentoring, and evaluation of MSME progress. The training focused on effective techniques for managing social media accounts, while mentoring involved monitoring the implementation of digital strategies and assessing the use of Instagram as a promotional platform. The results indicate that the shredded meat product has gained wider recognition among potential consumers, who consider it worth purchasing due to its savory taste and nutritional value as a daily food complement. Therefore, this community service program successfully expanded the market reach of abon through an appropriate digital marketing strategy.
Penyusunan Laporan Keuangan Sederhana: UMKM Agro Jamur Lombok Kekeri Siswanto, Topan; Nendy Pratama Agusfianto; Syaiful Amri; Satriawan
Valid Jurnal Pengabdian Vol. 3 No. 2 (2025): Vol. 3 No. 2 Juli 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

This community service activity was carried out at the Agro Jamur Lombok Kekeri MSMEs in Gunungsari District, West Lombok Regency, West Nusa Tenggara Province. Agro Jamur Lombok Kekeri MSMEs faces challenges in preparing financial reports due to a lack of basic understanding of financial record-keeping, weak awareness of the importance of good bookkeeping or financial management, and limited information on good financial governance. Based on these conditions, this activity was designed in the form of structured counseling and mentoring regarding simple financial record-keeping and report preparation by the financial standards applicable to MSMEs. This training/mentoring activity on preparing simple financial reports can increase the understanding of Agro Jamur Lombok Kekeri MSME actors about the importance of regularly recording every financial transaction based on valid evidence, as a basis for preparing daily and periodic financial reports by the financial standards applicable to MSMEs. This activity also successfully raised awareness of the importance of good, neat, and sustainable financial administration governance, as one of the important foundations for business sustainability. It is hoped that MSME actors will be disciplined in implementing good financial administration governance practices, which will have a positive impact on operational efficiency and better decision-making, so that the business can survive and even continue to grow.
Co-Authors Amrul, Rusli Armiani Baehaki Syakbani Baehaqi Syakbani Baiq Ertin Helmida Bairizki, Ahmad Cintaningtyas, I Gusti Ayu Devi Deddy Suharyadi Elvina Setiawati Eva Marvia Faizatul Fajariah Fariantin, Erviva I Gusti Ayu Devi Cintaningtyas I Made Murjana I Made Suardana I MADE SUARDANA I Nengah Arsana I Nyoman Ari Sutrisna Ida Ayu Nursanty Khaerul Hadi M. Wahyullah Murjana, I Made Nursanty, Ida Ayu Satriawan Siswanto, Topan Syaiful Amri Yusi Faizathul Octavia