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All Journal Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi WIDYA MANAJEMEN Jurnal Indonesia Sosial Sains
Ayuningtyas, Eka Destriyanto Pristi
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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EVALUASI PROGRAM SERTIFIKASI KEWIRAUSAHAAN UNTUK MENINGKATKAN MINAT DAN KOMPETENSI WIRAUSAHA DI UNIVERSITAS MUHAMMADIYAH PONOROGO Arip, Yusup; Putro, Rizki Listyono; Ayuningtyas, Eka Destriyanto Pristi
Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Vol 8, No 2 (2023): November 2023
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/ep.v8i2.17219

Abstract

Tujuan penelitian ini adalah mengevaluasi keefektifan kegiatan kewirausahaan program Sertifikasi Kewirausahaan dalam meningkatkan bakat dan minat wirausaha mahasiswa. Subyek penelitian yaitu mahasiswa yang sudah menempuh Program Sertifikasi Kewirausahaan Universitas Muhammadiyah Ponorogo berjumlah 60. Penelitian ini menggunakan metode evaluasi CIPP dan temuan di lapangan menunjukkan 1)Context evaluation tujuan Program Sertifikasi Kewirausahaan yaitu salah satunya terkait maindset kewirausahaan. 2)Input evaluation berupa kegiatan action dilapanagan. 3)Process evaluation berupa mentoring bersama. 4)Product evaluation bahwa secara teori mereka mengerti tentang karakter yang dibutuhkan oleh seorang wirausaha. Saran untuk memperbaiki program ini yaitu perlu melakukan perbaikan pola, kurikulum, silabi dalam kegiatan pembejaran secara bertahap, karena di kegiatan ini mahasiswa dilibatkan dalam konteks kehidupan nyata (melihat peluang usaha).Kata Kunci: sertifikasi kewirausahaan, entrepreneur, wirausaha.
Keterkaitan Online Customer Rating, Live Streaming dan Brand Experience Terhadap Keputusan Pembelian Skintific Diniah, Zahrotu; Setiawan, Fery; Ayuningtyas, Eka Destriyanto Pristi
Widya Manajemen Vol. 7 No. 2 (2025): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/3022s410

Abstract

This study is useful for exploring the impact of online consumer reviews, live streaming, and brand experience on the shopping accuracy of Skintific products on Shopee commerce, segmented. The background of the study is the high consumer interest in online skincare products and the utilization of digital features that have not yet been fully understood in terms of their effectiveness in driving shopping accuracy. This study employs a quantitative strategy through accidental sampling method on 112 respondents who have purchased Skintific products on Shopee. The evidence presentation is conducted using increasing linear regression supported by SPSS. The findings of the study show that all three variables significantly impact the purchasing decision, with brand experience being the dominant variable. This study suggests that business actors maximize digital features to build a strong brand experience. The limitations of this research include the scope of objects and the limited number of variables. Further research is recommended to explore other variables such as price, promotion, or the influence of influencers. .
The Influence of Store Location, Brand Image, and Service Quality on Purchase Decisions Laurensya, Syamtya Maharika; Widhianingrum, Wahna; Ayuningtyas, Eka Destriyanto Pristi
Jurnal Indonesia Sosial Sains Vol. 6 No. 4 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i4.1609

Abstract

UMKM are the spearhead of a country's economy. Reyogfoody is one of the UMKM in Ponorogo City that provides a variety of food menus that are popular with young people by implementing a takeaway service system to improve service quality. However, with the limitation of employees that are not proportional to the number of orders, this causes problems with service quality, namely the wrong orders made. This study aims to analyze the influence of the location of the store, brand image and service quality on consumer purchase decisions in UMKM Reogfoody. This study implements a quantitative approach with a random sampling technique with a total of 96 respondents. The data collection technique used was in the form of a questionnaire which was then tested with multiple linear regression. The results of this study show that brand image and service quality have a positive and significant effect on purchase decisions. Meanwhile, the location of the store does not have a positive and significant influence.
Co-Authors Arip, Yusup Diniah, Zahrotu Fery Setiawan Laurensya, Syamtya Maharika Putro, Rizki Listyono Wahna Widhianingrum, Wahna