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All Journal Jurnal Manajemen Pelayanan Hotel Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Management, Business, and Social Science West Science Social and Humanities Studies
Ananda, Tiara Martha
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Implementing Social Media in Public Relations Tourism: SWOT Analysis Pradini, Gagih; Awaloedin, Dipa Teruna; Ananda, Tiara Martha; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.370

Abstract

The tourism sector in Indonesia, overseen by the Ministry of Tourism and Creative Economy, is undergoing continuous enhancement, leveraging the country's competitive advantages in the global tourism landscape. Government initiatives, strategically developed under the comprehensive framework highlighted by Hermawan (2019), focus on strengthening Destination, Marketing, and Human Resources. In the digital age, Social Media emerges as a transformative force, serving as a versatile platform to disseminate information, cultivate a positive image, and establish meaningful relationships. This study delves into the multifaceted strategies of implementing Social Media in Tourism Public Relations (PR), exploring models like POP and POSE. While the benefits include heightened visibility and credibility, challenges arise from intense competition and the need for effective utilization. Addressing these challenges requires a strategic approach, including SWOT analysis and collaborative efforts with various stakeholders. The study identifies key problems, aiming to understand the impact of social media on communication effectiveness and tourist destination image. The qualitative research methodology, supported by a literature review, examines the factors influencing the success or failure of social media implementation, utilizing SWOT analysis as a tool for strategic evaluation.
Comparison of Fast Food Restaurant at A and W with Sabana Fried Chicken Pradini, Gagih; Agustiani, Fitri; Prabu Santoso, Bintang; Liora, Devina Nisa; Fitria, Putri Maulida; Ananda, Tiara Martha
Jurnal Manajemen Pelayanan Hotel Vol 7 No 2 (2023): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.070227

Abstract

Restaurant is a business that has developed quite rapidly, because competition between companies is getting tighter because of the increasing number of similar restaurants offered. With this competition, it will have an impact on the company because the tighter the competition, consumers will hold a selection of the product. The food business has significant growth, because the increasing number of places to eat such as cafes, restaurants, restaurants continues to grow in number. This journal discusses the comparison of the two brands, including A and W Restaurant and Sabana Fried Chicken which both sell food of the same type but with differences in origin, where A and W is an external product and Sabana is a local product. Each has its own analysis which we discuss in this journalKeywords: Tourism, Food, Hospitality, Marketing Strategy, Food and Beverages Business
Peran Festival Kuliner Jakarta Fair Dalam Meningkatkan Kunjungan Wisatawan dan Promosi Pariwisata Jakarta Ananda, Tiara Martha; Parantika, Asep
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 8.D (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

Festival Kuliner Jakarta Fair, sebagai salah satu acara tahunan, bertujuan untuk mempromosikan pariwisata Jakarta melalui keunikan makanan dan budaya lokal. Penelitian ini bertujuan untuk menganalisis peran festival dalam meningkatkan kunjungan wisatawan serta memperkuat citra Jakarta sebagai destinasi kuliner. Studi ini menggunakan metode deskriptif kualitatif dengan data sekunder. Hasil penelitian menunjukkan bahwa festival ini mampu menarik wisatawan lokal dan asing, mencatat transaksi ekonomi sebesar Rp7,5 triliun pada tahun 2024, serta memperkuat reputasi Jakarta. Rekomendasi meliputi kolaborasi dengan UMKM, peningkatan infrastruktur, dan strategi promosi digital untuk keberlanjutan festival.
Identification of 5A in Curug Leuwi Hejo Nugraha, Rizki Nurul; Ramdani, Apri; Ananda, Tiara Martha; Soraya, Zahra
West Science Social and Humanities Studies Vol. 2 No. 04 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i04.854

Abstract

Tourism has an important role in the Indonesian economy, including in Bogor which has attractive natural tourism potential. One of the natural tourist destinations in Bogor is Curug Leuwi Hejo in Cibadak Village, Sukamakmur District, Bogor Regency. This study aims to examine the experience of tourists visiting Curug Leuwi Hejo and analyze the 5A strategy carried out by the manager to improve the tourist experience. The research method used is qualitative with observation techniques and interviews with tourists. The approach in this research is descriptive qualitative and SWOC analysis. The results showed that Curug Leuwi Hejo has the potential for natural attractions that attract tourists. In addition, the manager has also provided adequate accommodation for tourists. However, there are limitations in infrastructure development and destination promotion. Therefore, a more optimal development strategy is needed to improve the tourist experience in Curug Leuwi Hejo. In conclusion, this study provides guidance for destination managers, government, and local communities in optimizing the 5A strategy for Curug Leuwi Hejo tourism development. Further research can be carried out with different methods and instruments to obtain more accurate results.
Co-Authors Agustiani, Fitri Andini, Davi Ayu Awaloedin, Dipa Teruna Fitria, Putri Maulida Liora, Devina Nisa Nugraha, Rizki Nurul Parantika, Asep Prabu Santoso, Bintang Pradini, Gagih Ramdani, Apri Soraya, Zahra