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All Journal International Journal of Artificial Intelligence Research SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS Golden Ratio of Community Services and Dedication Journal of Training and Community Service Adpertisi Paradoks : Jurnal Ilmu Ekonomi
Abbas, Muchlis
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences Other

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Journal : JURNAL MANAJEMEN BISNIS

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The Impact of Brand Image and Customer Relationship Management on Customer Value and Customer loyalty Abbas, Muchlis
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.700

Abstract

This study adopted a survey method and collected cross-sectional data through questionnaires. Purposive sampling was used, i.e. the customers were Muslim and had been customers of Islamic banks in Makassar City for at least two years, resulting in a total of 278 respondents. The data analysis method used for hypothesis testing is structural equation modeling (SEM). The results of this study show that: (1) brand image has a positive and significant impact on customer value, (2) brand image has a positive and significant impact on customer value. Significant impact. Customer loyalty (3) Brand image has a positive and significant impact on customer loyalty through customer value, (4) Customer relationship management (CRM) has a positive and significant impact on customer value, (5) Customer relationship management has a positive and significant impact on customer value. (6) Customer relationship management has a positive and significant impact on customer loyalty through customer value, (7) Customer value has a positive and significant impact on customer loyalty.
The Impact of Government Policy Marketing Mix on The Income of Silk Entrepreneurs Abbas, Muchlis
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.758

Abstract

The approach used in this research is correlative research which explains the influence of the marketing mix, culture and government policy on income, which in its implementation uses data collection techniques such as documentation, observation, questionnaires and interviews. The population in this study were all natural silk entrepreneurs totaling 200 people from three regions, namely: Soppeng, Wajo and Enrekang. The results of this research show that (1) the marketing mix has a positive and significant effect on the income of silk entrepreneurs (2) Supply Chain has a positive and significant effect on the income of silk entrepreneurs (3) Government policy has a positive and significant effect on the income of silk entrepreneurs (4) The income of silk entrepreneurs positive and significant effect on marketing performance (5) Marketing Mix has a positive and significant impact and no significant effect on marketing performance (6) Supply Chain has a positive and significant effect on marketing performance (7) Government policy has a positive and significant effect on marketing performance (8 ) Marketing mix has a positive and significant effect on marketing performance through the income of silk entrepreneurs (9) Supply Chain has a positive and significant effect on marketing performance through the income of silk entrepreneurs (10) Government policy has a positive and significant influence on marketing performance through the income of silk entrepreneurs
Co-Authors Amril Amril Helmy Syamsuri, Helmy Ibrahim Ibrahim idrus, arnida Kasnaeny Karim, Kasnaeny Mangkona, Suriyanti Masyadi Meda, Tamrin Muin, Asri Nur Rahmawati Umar Sabrida, Sabrida Syahrul Irwandi Syarifuddin Syarifuddin Taufik Thahir Thahir, Taufik