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All Journal International Journal of Artificial Intelligence Research SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS Golden Ratio of Community Services and Dedication Journal of Training and Community Service Adpertisi Paradoks : Jurnal Ilmu Ekonomi
Abbas, Muchlis
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences Other

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The Impact of Brand Image and Customer Relationship Management on Customer Value and Customer loyalty Abbas, Muchlis
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.700

Abstract

This study adopted a survey method and collected cross-sectional data through questionnaires. Purposive sampling was used, i.e. the customers were Muslim and had been customers of Islamic banks in Makassar City for at least two years, resulting in a total of 278 respondents. The data analysis method used for hypothesis testing is structural equation modeling (SEM). The results of this study show that: (1) brand image has a positive and significant impact on customer value, (2) brand image has a positive and significant impact on customer value. Significant impact. Customer loyalty (3) Brand image has a positive and significant impact on customer loyalty through customer value, (4) Customer relationship management (CRM) has a positive and significant impact on customer value, (5) Customer relationship management has a positive and significant impact on customer value. (6) Customer relationship management has a positive and significant impact on customer loyalty through customer value, (7) Customer value has a positive and significant impact on customer loyalty.
The Impact of Government Policy Marketing Mix on The Income of Silk Entrepreneurs Abbas, Muchlis
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.758

Abstract

The approach used in this research is correlative research which explains the influence of the marketing mix, culture and government policy on income, which in its implementation uses data collection techniques such as documentation, observation, questionnaires and interviews. The population in this study were all natural silk entrepreneurs totaling 200 people from three regions, namely: Soppeng, Wajo and Enrekang. The results of this research show that (1) the marketing mix has a positive and significant effect on the income of silk entrepreneurs (2) Supply Chain has a positive and significant effect on the income of silk entrepreneurs (3) Government policy has a positive and significant effect on the income of silk entrepreneurs (4) The income of silk entrepreneurs positive and significant effect on marketing performance (5) Marketing Mix has a positive and significant impact and no significant effect on marketing performance (6) Supply Chain has a positive and significant effect on marketing performance (7) Government policy has a positive and significant effect on marketing performance (8 ) Marketing mix has a positive and significant effect on marketing performance through the income of silk entrepreneurs (9) Supply Chain has a positive and significant effect on marketing performance through the income of silk entrepreneurs (10) Government policy has a positive and significant influence on marketing performance through the income of silk entrepreneurs
Maintaining Fan Loyalty in the Music Industry through a Cyber Marketing Strategy Abbas, Muchlis; Ibrahim, Ibrahim; Thahir, Taufik; Mangkona, Suriyanti; Masyadi, Masyadi; Karim, Kasnaeny
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.860

Abstract

This study aimed to examine the effect of marketing methods on fan loyalty towards Gigi Band. The research hypothesis was fully accepted at a probability level of 95%, indicating that marketing methods have a positive and significant effect on fan loyalty. The study also found that Gigi Band's management marketing strategy is very effective in maintaining its work and retaining its fans. The recommendations for future research include exploring additional variables that may influence fan loyalty beyond marketing methods. Additionally, the study suggests that Gigi Band should continue to hold concerts and expand its songwriting segment to increase its recognition among a wider audience. Overall, this research provides valuable insights into the impact of marketing on fan loyalty in the music industry.
Pengaruh Citra Merek Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Abbas, Muchlis
SEIKO : Journal of Management & Business Vol 7, No 1 (2024): January - June
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.6350

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh citra merek dan kepuasan pelanggan terhadap loyalitas pelanggan produk skincare Korea Nature Republic. Sampel penelitian sebanyak 100 responden; analisis data menggunakan analisis regresi linier. Pengolahan data menggunakan program IBM SPSS 25. Hasil penelitian menunjukkan bahwa secara parsial citra merek berpengaruh signifikan terhadap loyalitas pelanggan. Kepuasan pelanggan secara parsial berpengaruh signifikan terhadap loyalitas pelanggan. Sementara secara simultan citra merek dan kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan. Kata Kunci: Citra Merek, Kepuasan Pelanggan, Loyalitas Pelanggan.
Pengaruh Pendidikan, Pelatihan Dan Kompensasi Terhadap Peningkatan Produktivitas Kerja Karyawan Pada Pt. Bank Rakyat Indonesia Abbas, Muchlis
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5919

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh faktor, pendidikan, pelatihan dan kompensasi terhadap produktivitas kerja karyawan pada PT. Bank Rakyat Indinesia (Persero) Tbk Cabang Pangkep dan untuk mengetahui dan menganalisis faktor yang paling dominan berpengaruh posistif dan signifikan terhadap produktivitas kerja karyawan. Data penelitian ini diperoleh dari kuesioner dan metode observasi dengan pihak terkait. Temuan penelitian ini menunjukkan bahwa: 1) hasil analisis regresi, variabel kompensasi berpengaruh secara parsial namun pada variabel pendidikan dan pelatihan kurang berpengaruh secara parsil terhadap produktivitas kerja karyawan pada PT. Bank Rakyat Indinesia (Persero) Tbk Cabang Pangkep, 2) hasil analisis regresi, variabel pendidikan, pelatihan dan kompensasi berpengaruh secara simultan terhadap produktivitas kerja karyawan pada PT. Bank Rakyat Indinesia (Persero) Tbk Cabang Pangkep, dan 3) hasil pengujian regresi yang telah diuraikan maka variabel yang paling dominan mempengaruhi produktivitas kerja karyawan BRI Cabang Pangkep adalah kompensasi, hal ini disebabkan karena kompensasi memiliki nilai koefisien regresi dan nilai t hitung yang terbesar jika dibandingkan dengan variabel lainnya. Kata Kunci: Pendidikan, Pelatihan dan Kompensasi Terhadap Peningkatan Produktivitas kerja karyawan.
Pengaruh Digital Content Marketing, Influencer Credibility, dan Interaktivitas Media Sosial terhadap Loyalitas Merek di Kalangan Generasi Z Abbas, Muchlis; Taufik Thahir; Rahmawati Umar; Syahrul Irwandi; Masyadi
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1277

Abstract

This study investigates the influence of Digital Content Marketing, Influencer Credibility, and Social Media Interactivity on Brand Loyalty among Generation Z consumers in Indonesia. The research is motivated by the shifting behavior of Gen Z, who are highly influenced by digital content and social media dynamics in forming brand preferences and loyalty. A quantitative explanatory approach was adopted using a survey method. Data were collected from 190 respondents aged 18–26 years who actively use social media and have interacted with brand or influencer content. The sampling technique used was purposive sampling. Data were analyzed using multiple linear regression supported by classical assumption tests. The results reveal that all three variables positively and significantly influence brand loyalty. Among them, Influencer Credibility has the strongest impact, followed by Social Media Interactivity and Digital Content Marketing. The R² value of 0.533 indicates that 53.3 percent of the variation in brand loyalty is explained by the model. The F-test and t-tests confirm the significance of the model, with no issues of multicollinearity or autocorrelation found. These findings highlight the importance for brands to create credible influencer collaborations, engaging content, and active interactions with Gen Z audiences. Future research is recommended to explore mediating variables such as brand trust, digital experience, or emotional engagement.
Pengaruh Personalisasi Digital, Kepercayaan Terhadap Influencer, dan Keterlibatan Pelanggan Terhadap Keputusan Pembelian Online di Kalangan Gen Z Abbas, Muchlis; Rahmawati Umar; Masyadi; Muin, Asri Nur
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1279

Abstract

This study explores the influence of digital personalization, trust in influencers, and customer engagement on online purchase decisions among Generation Z. As digital technology continues to evolve, consumer behavior—especially among Gen Z—has shifted toward more personalized, interactive, and influencer-driven experiences. Gen Z, being digital natives, respond strongly to tailored content and value engaging, trustworthy digital interactions in their purchasing journey. Using a quantitative explanatory approach, data were collected through a structured survey targeting Gen Z individuals who are active social media users and frequent online shoppers. The results reveal that all three variables—digital personalization, trust in influencers, and customer engagement—have a positive and significant impact on online purchase decisions. Among these, customer engagement emerges as the most influential factor in shaping purchase behavior. These findings highlight the critical role of personalized digital experiences, credible influencer relationships, and meaningful brand-customer interactions in driving Gen Z’s online buying decisions.
The Effect of Corporate Governance and Corporate Social Responsibility on Tax Avoidance in Manufacturing Companies Listed on the IDX Ibrahim, Ibrahim; Abbas, Muchlis; Amril, Amril; Syamsuri, Helmy; Syarifuddin, Syarifuddin
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.888

Abstract

This study was conducted with the aim of: (1) examine the effect of the proportion of independent commissioners on tax avoidance; (2) examine the effect of audit quality on tax avoidance; (3) examine the effect of institutional ownership on tax avoidance; (4) examine the effect of managerial ownership on tax avoidance; (5) examine the effect of CSR disclosure on tax avoidance. The type of data used in this study is secondary data taken from manufacturing company reports from 2015-2018. The data is obtained from the Indonesia Stock Exchange which can be accessed on the official website of the Indonesia Stock Exchange (www.idx.co.id) as well as the company website of the related company. The data collection technique used is the documentation method. The data analysis method used is multiple linear regression analysis. The results of this study indicate that: (1) ownership of the proportion of independent commissioners has a negative and significant effect on tax avoidance; (2) audit quality has a negative and significant effect on tax avoidance; (3) institutional ownership has a negative and significant effect on tax avoidance; (4) managerial ownership has a negative and significant effect on tax avoidance; (5) CSR has a negative and significant effect on tax avoidance.
Literasi Keuangan dan Legalisasi Usaha Sebagai Strategi Peningkatan Akses Permodalan bagi UMKM Abbas, Muchlis; idrus, arnida; Meda, Tamrin; Sabrida, Sabrida
JOURNAL OF TRAINING AND COMMUNITY SERVICE ADPERTISI (JTCSA) Vol. 5 No. 2 (2025): Juli 2025
Publisher : ADPERTISI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62728/jtcsa.v5i2.646

Abstract

The implementation of this Community Service aims to increase access to capital for MSMEs in North Galesung, Takalar Regency, through financial literacy and business legalization. The main problem for MSMEs in this region is capital barriers due to lack of financial understanding and the absence of legality. The activity was carried out with an educational-participatory approach. The results showed a significant increase in financial literacy (the score increased by 48.3%) and the success of 60% of MSMEs in obtaining Business Identification Number (NIB). The synergy of these two factors substantially increases the intention and understanding of MSMEs regarding formal capital. This activity proves the effectiveness of a comprehensive approach in building the capacity of MSMEs.
Adaptive Marketing Strategy for Sustainable Competitiveness: The Role of Digital Transformation and Innovation Resilience Abbas, Muchlis
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.587

Abstract

This study aims to explore the interrelationship between adaptive marketing strategy, digital transformation, and innovation resilience in achieving sustainable competitiveness in the contemporary digital economy. Grounded in the theoretical perspectives of dynamic capabilities and organizational resilience, this research employs a qualitative approach through an integrative literature review of 40 peer-reviewed studies published between 2015 and 2025. The method involved systematic data collection from academic databases, thematic synthesis, and interpretive analysis to identify recurring concepts, patterns, and frameworks relevant to adaptive marketing. The findings reveal that digital transformation functions as a strategic catalyst that enhances marketing adaptability through technological integration, data-driven decision-making, and customer-centric innovation. Meanwhile, innovation resilience emerges as a sustaining force that enables firms to preserve creativity and strategic continuity amid turbulence, thereby reinforcing adaptive marketing capabilities. The results further demonstrate that adaptive marketing strategy acts as a mediating mechanism connecting digital transformation and innovation resilience to sustainable competitiveness. This study concludes that the synergy among these constructs generates a continuous cycle of learning, adaptation, and renewal, positioning adaptive marketing as a dynamic capability essential for long-term survival and ethical growth. The research contributes to advancing the conceptual understanding of marketing adaptability and provides managerial insights into integrating technological agility, resilience, and sustainability into strategic marketing practices.
Co-Authors Amril Amril Helmy Syamsuri, Helmy Ibrahim Ibrahim idrus, arnida Kasnaeny Karim, Kasnaeny Mangkona, Suriyanti Masyadi Meda, Tamrin Muin, Asri Nur Rahmawati Umar Sabrida, Sabrida Syahrul Irwandi Syarifuddin Syarifuddin Taufik Thahir Thahir, Taufik