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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Mantik Jurnal Pengabdian Kepada Masyarakat (Mediteg) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Sumantri, Dadan
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Program Manajemen Inovasi Untuk Optimalisasi Penjualan Pada Katering Dapur Enin Bandung Sumantri, Dadan; Dora, Yeni Maya; Sari, Okotora Yogi; Saefudin, Nugraha; Sudrajat, Asep; Sakti, Intan Widuri
Jurnal Pengabdian Kepada Masyarakat (MEDITEG) Vol. 8 No. 2 (2023): Jurnal Pengabdian Kepada Masyarakat (MEDITEG)
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat (P3M) Politeknik Negeri Tanah Laut (Politala)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34128/mediteg.v8i2.179

Abstract

Di dunia yang berubah dengan cepat, kebutuhan akan inovasi semakin meningkat dimana inovasi merupakan hal yang umum dalam pengembangan teknologi dan manajemen teknologi di semua organisasi, terlepas dari besar kecilnya ukuran perusahaan. Saat ini, secara umum disepakati bahwa inovasi adalah jalur kritis menuju pertumbuhan dan kemakmuran bagi perusahaan sehinga hal ini merupakan kunci untuk adopsi teknologi, kreasi, dan dapat menjadi faktor untuk meningkatkan produktivitas termasuk pada perusahaan UMKM. Salah satu UMKM di Kota Bandung yang bergerak di bidang kuliner adalah Dapur Enin. Dari hasil pengabdian yang dilakukan di Dapur Enin Bandung dapat disimpulkan bahwa PKM telah berjalan lancar dan memberikan pengaruh positif bagi Dapur Enin, berhasil membuat manajemen inovasi pada produk dan komunikasi pemasaran mereka, dan Dapur Enin sudah menjalankan hasil dari manajemen inovasi yang dilakukan dan terus dilakukan pengawasan dan evaluasi atas kinerja inovasi yang telah dilakukan.
Analisis Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Kota Bandung Pasca Pandemi Covid 19 Dora, Yenny Maya; Saefudin, Nugraha; Sari, Oktora Yogi; Sakti, Intan Widuri; Sudrajat, Asep; Sumantri, Dadan
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4869

Abstract

The contribution of MSMEs is quite large for the national economy because, with a large number of existing MSMEs, more jobs will be created for people who need jobs and become the biggest contributor to Domestic Product Value (Gross). Therefore, Micro, Small, and Medium Enterprises (MSMEs) need special attention in this sector. The research was conducted to analyze the development of MSME entrepreneurs in the city of Bandung after the Covid 19 pandemic for MSME entrepreneurs. The number of MSME entrepreneurs who were sampled was 110 respondents from several types of businesses. The type of research conducted was survey research with descriptive and verification data analysis methods. The results of the study partially show that the Entrepreneurial Character variable has a positive influence on MSME business development, while the Business Capital variable does not have a positive effect on business development. And the marketing strategy variable partially has a positive effect on business development. Business capital that does not have a positive effect on business development does not mean that MSME players do not need venture capital in developing their businesses. Even though MSME entrepreneurs have sufficient capital without strong and positive characteristics of MSME entrepreneurs, business development will not work While the simultaneous test results obtained results of Entrepreneurial Characteristics, Business Capital and Marketing Strategy jointly affect Business Development. This illustrates that with strong entrepreneurial characteristics and supported by the availability of business capital and marketing strategies that are in accordance with market conditions, business development carried out by MSME entrepreneurs will certainly run well Keywords: Entrepreneurial Characteristics, Business Capital, and Business Development.
Build up Destination Brand from a City become Destination Tourism Sakti, Intan Widuri; Sumantri, Dadan
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.4962

Abstract

Destination branding is a formation process that can be influenced by several elements where in this study, testimonials and city images are designated that represent the city of Bandung. This gives rise to the results of the study that these two independent variables have a significant positive contribution to the formation of Bandung as a city and tourist destination due to the existence of destination brand, which is dominated by positive city image from testimonials that appear through Instagram stories, photo posts, and testimonials in both cases. Furthermore, we hope that this can be implemented in other cities in West Java and throughout Indonesia, with the hope of increasing regional income through the city as a tourist destination.
PURCHASE INTENTION BEHAVIOR IN CO-BRANDING PRODUCTS WITH SOCIAL MEDIA AS A MODERATING VARIABLE Sumantri, Dadan; Fahmi, Radiyul; Fathurrohman, Firdaus; Hurriyati, Ratih; Dirgantari, Puspo Dewi; Mulyadi, Hari
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 13, No 1 (2024): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v13i1.72839

Abstract

This research aims to investigate the influence of co-branding on consumer attitudes and purchase intentions, with social media as a moderating variable. This study focuses on the Hard13 Noir Low and High co-branded products, with a sample of 200 respondents selected using purposive sampling. The data was collected through a questionnaire distributed online using Google Forms and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) method. The research results show that product and brand fit positively and significantly influence attitudes towards co-branded products. Attitudes toward co-branded products have also significantly influenced consumer purchasing intentions. In addition, social media was found to strengthen the relationship between product fit and brand fit with attitudes towards co-branded products and the relationship between attitudes towards co-branded products and purchase intentions. These findings can help companies manage the co-branding strategy, develop more effective marketing strategies, and suggest that using the social media can increase the consumer buying interest, especially as they face dynamic market challenges in the digital and post pandemic era.JEL: M3, O3.
Co-Authors Dora, Yeni Maya Dora, Yenny Maya Fahmi, Radiyul Fathurrohman, Firdaus Hari Mulyadi, Hari Intan Widuri Sakti Nugraha Saefudin Puspo Dewi Dirgantari Ratih Hurriyati Sari, Okotora Yogi Sari, Oktora Yogi Sudrajat, Asep