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Analysis of Religiosity, Trust in Leader, and Team Cohesion on Green Organizational Citizenship Behavior Mediated by Green Employee Engagement Arifin, Noor; Muafi, Muafi; Yulianto, Dwi Hery; Veisz, Adrienn
Jurnal Manajemen Bisnis Vol 15, No 1: March 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i1.21620

Research aims: This study aims to analyze the impact of religiosity, trust in leaders, and team cohesion on green organizational citizenship behavior (Green OCB) through green employee engagement.Design/methodology/Approach: The study was conducted on 315 employees of Bank Syariah Indonesia using a multiple-stage cluster sampling technique with a purposive sampling method. Data was collected through a validated and reliable questionnaire, and analyzed using the Amos SEM application for hypothesis testing. Research finding: The research shows that religiosity significantly affects green employee engagement (P = 0.000). Trust in the leader, on the other hand, has an insignificant effect on green employee engagement (P = 0.426). Additionally, team cohesion has a significant effect on green employee engagement (P = 0.000). Furthermore, religiosity and team cohesion significantly affect Green OCB, with values of P = 0.002 and P = 0.028, respectively. Trust in the leader was found to have an insignificant effect on Green OCB (P = 0.680). It is important to note that trust in the leader did not significantly affect Green OCB after Z-testing. However, green employee engagement was found to mediate the relationship between religiosity and team cohesion on Green OCB, with values of (P = 0.003) and (P = 0.012), respectively. Theoretical Contribution/originality: This research contributes to the theory regarding the relationship between religiosity and trust in leaders within the context of green employee engagement. However, it indicates that trust in leaders does not appear to influence Green OCB. Instead, the study suggests that religiosity and team cohesion may play a significant role in increasing Green OCB. Additionally, the research underscores the mediating role of green employee engagement in the relationship between religiosity, trust in leaders, team cohesion, and Green OCB, particularly among employees in Islamic banking companies. Practitioners Contribution/implications: This research provides guidance for practitioners in Islamic banking to implement business models, with a particular emphasis on the importance of reliability for employees and leaders. This emphasis stems from its significant impact on the implementation of green management within the company. Research limitation/implications: The research data relies on perceptual measures, which may not fully capture the behavior of all respondents. Future research should consider factors such as the distribution of respondents, the frequency and timing of longitudinal studies, and other relevant variables that can be integrated into the model to provide a more comprehensive understanding.

THE INFLUENCE OF SERVANT LEADERSHIP AND TALENT MANAGEMENT ON THE PERFORMANCE OF TEACHERS OF YOGYAKARTA 2nd FORCE MOVEMENT SCHOOL TEACHERS WITH EMPLOYEE ENGAGEMENT AS AN INTERVENING VARIABLE Nurdiah, Siti; Dwi Hery Yulianto
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol. 17 No. 2 (2024): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v17i2.237

This study aims to examine the impact of servant leadership and talent management on teacher performance within the 2nd generation cohort of driving schools in Yogyakarta City, with employee engagement serving as an intermediary variable. Data for this research was gathered using a questionnaire. The sampling method employed was a census, targeting a population of 45 teachers from the Yogyakarta City 2nd generation driving school group. Hypothesis testing was conducted through linear regression analysis for hypotheses 1 through 5, and path analysis and the Sobel test for hypotheses 6 and 7, utilizing the SPSS 27 for Windows software. The findings indicate that at a 5% significance level: (1) Servant leadership does not significantly affect employee engagement; (2) Talent management significantly influences employee engagement; (3) Servant leadership significantly impacts teacher performance; (4) Talent management significantly impacts teacher performance; (5) Employee engagement does not significantly affect teacher performance; (6) Employee engagement does not significantly mediate the relationship between servant leadership and teacher performance; (7) Employee engagement does not significantly mediate the relationship between talent management and teacher performance.

Analysis of Religiosity, Trust in Leader, and Team Cohesion on Green Organizational Citizenship Behavior Mediated by Green Employee Engagement Arifin, Noor; Muafi, Muafi; Yulianto, Dwi Hery; Veisz, Adrienn
Jurnal Manajemen Bisnis Vol. 15 No. 1: March 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i1.21620

Research aims: This study aims to analyze the impact of religiosity, trust in leaders, and team cohesion on green organizational citizenship behavior (Green OCB) through green employee engagement.Design/methodology/Approach: The study was conducted on 315 employees of Bank Syariah Indonesia using a multiple-stage cluster sampling technique with a purposive sampling method. Data was collected through a validated and reliable questionnaire, and analyzed using the Amos SEM application for hypothesis testing. Research finding: The research shows that religiosity significantly affects green employee engagement (P = 0.000). Trust in the leader, on the other hand, has an insignificant effect on green employee engagement (P = 0.426). Additionally, team cohesion has a significant effect on green employee engagement (P = 0.000). Furthermore, religiosity and team cohesion significantly affect Green OCB, with values of P = 0.002 and P = 0.028, respectively. Trust in the leader was found to have an insignificant effect on Green OCB (P = 0.680). It is important to note that trust in the leader did not significantly affect Green OCB after Z-testing. However, green employee engagement was found to mediate the relationship between religiosity and team cohesion on Green OCB, with values of (P = 0.003) and (P = 0.012), respectively. Theoretical Contribution/originality: This research contributes to the theory regarding the relationship between religiosity and trust in leaders within the context of green employee engagement. However, it indicates that trust in leaders does not appear to influence Green OCB. Instead, the study suggests that religiosity and team cohesion may play a significant role in increasing Green OCB. Additionally, the research underscores the mediating role of green employee engagement in the relationship between religiosity, trust in leaders, team cohesion, and Green OCB, particularly among employees in Islamic banking companies. Practitioners Contribution/implications: This research provides guidance for practitioners in Islamic banking to implement business models, with a particular emphasis on the importance of reliability for employees and leaders. This emphasis stems from its significant impact on the implementation of green management within the company. Research limitation/implications: The research data relies on perceptual measures, which may not fully capture the behavior of all respondents. Future research should consider factors such as the distribution of respondents, the frequency and timing of longitudinal studies, and other relevant variables that can be integrated into the model to provide a more comprehensive understanding.

STRATEGI PERSONALISASI PRODUK UMKM KULINER TRADISIONAL DI YOGYAKARTA DENGAN METODE RFM DAN K-MEANS CLUSTERING Liyan, Sur; Yulianto, Dwi Hery; Nugroho, Agung Yuliyanto
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4324

Abstract: Traditional culinary Micro, Small, and Medium Enterprises (MSMEs) face significant challenges in retaining customers amidst digital competition. This study aims to formulate an effective product personalization strategy for MSMEs by utilizing customer transaction data. We applied the RFM (Recency, Frequency, Monetary) model combined with the K-Means Clustering algorithm to transaction data from 200 culinary MSME customers in Yogyakarta. The analysis results show that customers can be grouped into four homogeneous segments: VIP Customers, Loyal Customers, Potential Customers, and Risky Customers. Based on the unique characteristics of each segment, relevant marketing strategies are formulated, such as exclusive loyalty programs for VIP Customers and reactivation campaigns for Risky Customers. This study contributes by providing a practical, data-driven methodology for MSMEs to improve their retention and marketing effectiveness, filling the existing research gap in the traditional culinary MSME sector. Keyword: RFM (Recency Frequency, Monetary),K-Means Clustering, VIP Abstrak: Usaha Mikro, Kecil, dan Menengah (UMKM) kuliner tradisional menghadapi tantangan besar dalam mempertahankan pelanggan di tengah persaingan digital. Penelitian ini bertujuan untuk merumuskan strategi personalisasi produk yang efektif bagi UMKM dengan memanfaatkan data transaksi pelanggan. Kami menerapkan model RFM (Recency, Frequency, Monetary) yang dikombinasikan dengan algoritma K-Means Clustering pada data transaksi dari 200 pelanggan UMKM kuliner di Yogyakarta. Hasil analisis menunjukkan bahwa pelanggan dapat dikelompokkan menjadi empat segmen homogen: Pelanggan VIP, Pelanggan Setia, Pelanggan Potensial, dan Pelanggan Berisiko. Berdasarkan karakteristik unik setiap segmen, dirumuskan strategi pemasaran yang relevan, seperti program loyalitas eksklusif untuk Pelanggan VIP dan kampanye reaktivasi untuk Pelanggan Berisiko. Penelitian ini berkontribusi dengan menyediakan metodologi praktis berbasis data bagi UMKM untuk meningkatkan retensi dan efektivitas pemasaran mereka, mengisi kesenjangan penelitian yang ada pada sektor UMKM kuliner tradisional.

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