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All Journal Otoritas : Jurnal Ilmu Pemerintahan JSIP: Jurnal Studi Ilmu Pemerintahan
Ishaq, L.M. Ahsan
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Arts Computer Science & IT Social Sciences

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How can Digital Tourism Big Data Analysis Unlock Untapped Tourism Potential? Lawelai, Herman; Sadat, Anwar; Suherman, Ansar; Alfinta, Muhammat Alim; Ishaq, L.M. Ahsan
Jurnal Studi Ilmu Pemerintahan Vol. 4 No. 2 (2023): JSIP: Jurnal Studi Ilmu Pemerintahan
Publisher : Department of Government Studies, Universitas Muhammadiyah Buton.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/jsip.v4i2.5190

Abstract

This research delves into the realm of digital tourism, aiming to unlock untapped potential through the analysis of big data. Utilizing Brand24.com, the study collects extensive data on traveler trends, preferences, and location ratings sourced from various digital channels, including tourism websites, social media platforms, and travel forums. Employing advanced keyword search and monitoring capabilities, the data undergoes rigorous qualitative and quantitative analysis to discern emerging patterns and sentiments. The primary objective lies in the identification of potential tourism development opportunities within the Buton Islands. By scrutinizing growth potential, desirability, and socio-economic impact, strategic decisions are formulated to cultivate a focused tourism strategy. This strategy not only aims at fostering economic growth but also prioritizes environmental sustainability. The significance of this study lies in its emphasis on the pivotal role of big data in deciphering and anticipating trends in the dynamic tourism sector. Through comprehensive analysis, the research seeks to provide actionable insights for stakeholders to capitalize on burgeoning tourism opportunities effectively. By bridging the gap between traditional tourism practices and contemporary data-driven insights, this research offers a pioneering approach to destination management. It advocates for the integration of digital tourism big data analysis as a cornerstone of strategic decision-making processes within the tourism industry. In conclusion, this study underscores the transformative potential of digital tourism big data analysis in unlocking hitherto unexplored avenues for tourism development. It serves as a beacon for future research endeavors and practical implementations aimed at harnessing the power of big data to propel sustainable tourism growth.
Geographic information systems and big data analytics: optimizing digital adoption to develop tourism in Buton Islands, Indonesia Lawelai, Herman; Sadat, Anwar; Suherman, Ansar; Alfinta, Muhammat Alim; Ishaq, L.M. Ahsan
Otoritas : Jurnal Ilmu Pemerintahan Vol 14, No 1 (2024): (April 2024)
Publisher : Department of Government Studies Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/ojip.v14i1.12466

Abstract

This research aims to optimize tourism potential in the Buton Islands, Indonesia, using Geographic Information Systems (GIS) and Big Data Analytics. The study addresses the low tourism potential in the region and constraints in tourism development, such as lack of information and data. Qualitative methods include document analysis, literature studies, and focus group discussions. Quantitative methods involve surveying respondents about the use of GIS and Big Data Analytics in tourism development. Data was collected from government documents, online news, and direct observation of tourist sites. The results emphasize the importance of IT and GIS in developing the tourism sector in the Buton Islands, particularly in Baubau City and South Buton Regency. GIS is crucial for identifying and managing tourism potential, while Big Data Analytics helps optimize development by analyzing visitation trends, tourist preferences, and consumer behavior patterns. The integration of these technologies can improve tourist experience and efficiency of tourism-related public services. By integrating GIS, Big Data Analytics, and Information Technology, local government and stakeholders can collaborate to create a superior tourism experience, support local economic growth, and ensure the sustainability of the natural and cultural environment in the Buton Islands.
Geographic information systems and big data analytics: optimizing digital adoption to develop tourism in Buton Islands, Indonesia Lawelai, Herman; Sadat, Anwar; Suherman, Ansar; Alfinta, Muhammat Alim; Ishaq, L.M. Ahsan
Otoritas : Jurnal Ilmu Pemerintahan Vol. 14 No. 1 (2024): (April 2024)
Publisher : Department of Government Studies, Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/ojip.v14i1.12466

Abstract

This research aims to optimize tourism potential in the Buton Islands, Indonesia, using Geographic Information Systems (GIS) and Big Data Analytics. The study addresses the low tourism potential in the region and constraints in tourism development, such as lack of information and data. Qualitative methods include document analysis, literature studies, and focus group discussions. Quantitative methods involve surveying respondents about the use of GIS and Big Data Analytics in tourism development. Data was collected from government documents, online news, and direct observation of tourist sites. The results emphasize the importance of IT and GIS in developing the tourism sector in the Buton Islands, particularly in Baubau City and South Buton Regency. GIS is crucial for identifying and managing tourism potential, while Big Data Analytics helps optimize development by analyzing visitation trends, tourist preferences, and consumer behavior patterns. The integration of these technologies can improve tourist experience and efficiency of tourism-related public services. By integrating GIS, Big Data Analytics, and Information Technology, local government and stakeholders can collaborate to create a superior tourism experience, support local economic growth, and ensure the sustainability of the natural and cultural environment in the Buton Islands.
Co-Authors Alfinta, Muhammat Alim Ansar Suherman, Ansar Anwar Sadat Herman Lawelai