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All Journal Jurnal Profita : Akuntansi dan Manajemen
Simanjuntak, Jackhon Pahala
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI MINAT BELI KONSUMEN PADA LAYANAN ONLINE TRAVELOKA Suali; Simanjuntak, Jackhon Pahala
Jurnal PROFITA : Akuntansi dan Manajemen Vol. 2 No. 1 (2023): Volume 2 Nomor 1 2023
Publisher : ADAI Kepri

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Abstract

Traveloka is the fastest, cheapest and most comprehensive airline ticket search site. The prices displayed on the Traveloka website have been processed from a network of official sources. The purpose of this study was to determine the effect of brand image, price, and trust in consumer buying interest in Traveloka Online services. The population in this study are consumers who have used Traveloka Online services. The number of samples in this study were 100 respondents with a simple random sampling technique. The data analysis technique in this study uses multiple linear regression analysis, classical assumption test, statistical test. The results of this study indicate that brand image, price, and trust simultaneously have a significant effect on buying interest in Traveloka Online services. Partially the brand image and price do not significantly affect the interest in buying Traveloka Online services and Trust partially significantly affects buying interest in Traveloka Online services. In implementing the marketing strategy, it further increases trust, given that consumer trust in traveloka has not been well embedded. This can be done for example by way of making the design more interesting, easy to understand, and responsible for every problem
ANALISIS KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PENGGUNA KARTU TELKOMSEL DI KOTA BATAM Yopi; Simanjuntak, Jackhon Pahala
Jurnal PROFITA : Akuntansi dan Manajemen Vol. 3 No. 1 (2024): Volume 3 Nomor 1 2024
Publisher : ADAI Kepri

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There is a fairly important problem in the Telkomsel company, namely experiencing a decline in customers, there are various causes of customer decline such as the form of service quality, and price. The purpose of this study is to see the influence of service quality and price both partially and simultaneously on customer satisfaction. The data source in this study is primary data, the data collection method uses google form, research data analysis uses the SPSS 26 assistance program. The tests carried out are classical assumption tests, multiple linear regression and hypothesis testing with t-tests and f-tests. The sampling method used in this study is the purposive sampling method with a total of 104 people. The results of the study partially show the conclusion that service quality affects the satisfaction of Telkomsel card users, and price affects the satisfaction of Telkomsel card users, simultaneously Service quality, and price affect the satisfaction of Telkomsel card users.
PENGARUH EKUITAS MEREK TERHADAP PERILAKU KONSUMEN DALAM MELAKUKAN KEPUTUSAN PEMBELIAN PADA SMARTPHONE MEREK IPHONE DI KOTA BATAM Simanjuntak, Jackhon Pahala; Heryenzus, Heryenzus; Yopi
Jurnal PROFITA : Akuntansi dan Manajemen Vol. 3 No. 1 (2024): Volume 3 Nomor 1 2024
Publisher : ADAI Kepri

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The purpose of this study was to determine the effect of brand equity on consumer behavior in making purchasing decisions on iPhone brand smartphones in Batam City. This study was conducted using quantitative techniques. The research sample used 100 respondents to consumers in Batam City, especially those who have used iPhone smartphones using the lemeshow formula. The questionnaire was used as a data collection technique. Based on the results of multiple linear regression, brand image (X1) has an influence. After the data was collected, the researchers tested the data using SmartPLS 3.0 software. PLS functions to confirm the accuracy of a theory and build relationships between variables that do not have a theory or proportion. This study proves that there is a significant positive relationship between the variables Brand Equity on Consumer Behavior, Brand Equity on Purchasing Decisions and Consumer Behavior on Purchasing Decisions on iPhone brand smartphones in Batam City.
ANALISIS KERAGAMAN PRODUK DAN KEPERCAYAAN YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA E-COMMERCE LAZADA DI KOTA BATAM Simanjuntak, Jackhon Pahala; Robert Situmorang; Rikson Pandapotan Tampubolon
Jurnal PROFITA : Akuntansi dan Manajemen Vol. 4 No. 1 (2025): Volume 4 Nomor 1 2025
Publisher : ADAI Kepri

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Thanks to the development of technology and information, buying and selling activities can also be carried out in a network or E-Commerce which provides many solutions to problems, the main one being mobility. The seller is not required to rent a shop and can show the shop window in the form of a photo, then the buyer also does not need to travel to make a purchase or even when he wants to inquire about a particular product plus the range that can be traced by the buyer provides more options without any emphasis. price. The choice of Lazada as a buyer's choice in shopping online certainly has main causes and factors. There are many factors that determine purchas decision. That studies aims to determined the effects of products diversity,and trust on employee purchase decision at Lazada online in Batam city. The technique in collecting data is by distributing questionnaires to 385 respondents, namely people who use the Lazada application. The results of his research that product diversity and trust partially and simultaneously has a significant effects on purchase decision.
Co-Authors Heryenzus, Heryenzus rikson pandapotan tampubolon Robert Situmorang Suali Yopi