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All Journal Jurnal MEBIS (Manajemen dan Bisnis) Journal of Islamic economics Perspectives (JIEP)
Safa’at
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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THE IMPACT OF PRICE AND PRODUCT QUALITY ON THE DECISION TO PURCHASE MIXUE PRODUCTS AMONG SURABAYA STUDENTS Nindya Kartika Kusmayati; Yuli Kurniawati; Safa’at; Noneng R. Sukatmadiredja
Jurnal Mebis Vol. 9 No. 1: July 2024
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v9i1.529

Abstract

This research aims to evaluate whether price and product quality have an influence on purchasing decisions for Mixue products. The data analysis was carried out using the multiple linear regression method using SPSS software. This research involved 58 students as research samples. This sample was selected using a non-probability sampling technique with a saturated sampling approach. The findings of this research can be summarized as follows: First, price has a positive and significant effect on purchasing decisions for Mixue products. Second, product quality also has a positive and significant influence on the decision to purchase Mixue products. Third, both price and product quality, when considered simultaneously, have a significant influence on the decision to purchase Mixue products. Thus, the implication of this research is that both price and product quality can have a positive impact on prospective buyers' purchasing decisions for Mixue products.
Swot Analysis to Determine a Company's Strategy in the State of the Covid -19 Plaguein XYZ Company Safa’at; Nuzulul Fatimah; Ahmad, Muhammad Ali
Journal of Islamic Economics Perspectives Vol. 3 No. 2 (2021): September (2021) The Journal of Islamic Economics Perspectives.
Publisher : Faculty of Islamic Economics and Business, State Islamic University of  Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v3i2.44

Abstract

PT. XYZ is a company engaged in the field of readymix concrete. This study aims to determine the company's strategy in a covid-19 epidemic state, it is hoped that the company will be able to deal with it well. The method used is by interviewing employees in accordance with their fields and collecting the necessary documents, from the data are evaluated and then the strategy is prepared. From the results of the study concluded that with the SWOT analysis the company's position is located in quadrant 4.
Co-Authors Ahmad, Muhammad Ali Nindya Kartika Kusmayati Noneng R. Sukatmadiredja Nuzulul Fatimah Yuli Kurniawati