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All Journal Jurnal Manajemen Bisnis Kewirausahaan Jurnal Riset dan Inovasi Manajemen
Nur Afrida
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Pengaruh Promosi dan Harga Terhadap Keputusan Penggunaan Jasa Keuangan Shopee Paylater (Studi Kasus Pada Mahasiswa Mahasiswi FEB UMUS Brebes) Amalia Siti Aisyah; Nur Afrida; Dwi Harini
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 4 (2023): November : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i4.1358

Abstract

The presence of paylater provides benefits for both the community and e-commerce players. People can meet their needs quickly, easily, and safely without having to worry about their cash flow. This feature can support the country's economic growth because more and more people are transacting more easily with this feature. This research was conducted at UMUS Brebes from March 2023 to July 2023. The population in this study was 1392 and for the sample of this study was 100 respondents. The testing tools and data analysis in this study use SPSS with testing and analysis methods through validity tests, reliability tests, classical assumption tests (normality tests, multicollinearity tests, heterokedasticity tests, t tests, F tests, Coefficient of Determination tests. The results in this study show that promotion has a significant effect on the decision to use, evidenced by the calculated t value for the variable X1 (7.407) greater than the table t (1.660). Price partially has no significant effect on the decision to use, this is evidenced by the calculated t value for the variable X2 (2.174) greater than the table t (1.660) but the significant value t X2 greater than 0.05 or 0.000 < 0.05. Promotion and Price have a significant effect on the decision to use, this result is shown by a significant value of 0.000 less than 0.05 and a calculated F value of 206.525 greater than F table 3.09. Promotion and Price were able to explain the dependent variable, namely Usage Decision by 81%, the remaining 19% was explained by other variables outside this study. These results show that promotions and prices simultaneously have a significant effect on variables tied to the decision to use Shopee Paylater.
Pengaruh Kualitas Pelayanan, Kinerja Pegawai dan Disiplin Kerja terhadap Kepuasan Masyarakat (Studi Kasus pada Kantor Desa Limbangan - Kersana) Ria Aji Mastuti; Hendri Sucipto; Nur Afrida; Muhammad Syaifulloh
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2730

Abstract

This research aims: 1) To determine and analyze the influence of public service quality on the satisfaction of the people of Limbangan Village partially. 2) To find out and analyze the influence of employee performance on the satisfaction of the people of Limbangan Village partially. Limbangan Village community partially. 4) To determine and analyze the influence of Service Quality, Employee Performance and Work Discipline of Village Government Apparatus on Community Satisfaction in Limbangan Village. The type of research used in this research is a quantitative approach, this research has a population of 6762 by taking as many samples as 99 respondents. Based on the analysis and discussion, a conclusion can be drawn where H1: Service Quality has a positive and significant effect on Community Satisfaction at the Limbangan Village Hall Office with a t-value of 4.011 > 1.661 and a significant value of 0.000 < 0.05. H2: Employee Performance has a negative and insignificant effect on Community Satisfaction at the Balai Desa Limbangan Office with a t-value of 0.495 > 1.661 and a significant value of 0.622 < 0.05. -count 4.914 > 1.661 and sig value. 0.000 < 0.05. H4: Service Quality, Employee Performance and Work Discipline simultaneously have a positive and significant effect on Community Satisfaction at the Limbangan Village Hall Office with a value of F-count > F-table (45.010 > 2.697) and a significant value of 0.000 < 0.05
Co-Authors Amalia Siti Aisyah DWI HARINI Hendri Sucipto Muhammad Syaifulloh Ria Aji Mastuti