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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Ilmiah Ecobuss Al-Buhuts (e-journal) Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Manajemen Riset Inovasi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Kabar Masyarakat Journal of Management and Social Sciences Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Cidea Journal Management Studies and Business Journal Fundamentum: Jurnal Pengabdian Multidisiplin Global Leadership Organizational Research in Management Jurnal Ekonomi, Manajemen, Akuntansi CITAKARYA Jurnal Pengabdian Masyarakat JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan

Hendri Sucipto

Unknown Affiliation

Author-ID : 2212512

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH PENGEMBANGAN SUMBER DAYA MANUSIA, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHADI SETIABUDI Hendri Sucipto; Mukson; Muhammad Syaifulloh
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 3 (2021): FairValue : Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

The aims of this study are: 1) to determine and analyze the influence of humanresource development, work discipline, and work environment on employeeperformance at the Faculty of Economics and Business, Muhadi SetiabudiUniversity. 2) to determine and analyze the effect of human resource developmenton employee performance at the Faculty of Economics and Business, MuhadiSetiabudi University. 3) to determine and analyze the effect of work discipline onemployee performance at the Faculty of Economics and Business, MuhadiSetiabudi University. 4) to determine and analyze the effect of the workenvironment on the performance of employees at the Faculty of Economics andBusiness, Muhadi Setiabudi University. 5) to determine and analyze the influenceof human resource development, work discipline, and work environment onemployee performance at the Faculty of Economics and Business, MuhadiSetiabudi University. This type of research is survey and causal and involves 42subjects selected through the census method. Based on multiple linear regressiontest shows that: 1) the development of human resources, work discipline, and workenvironment simultaneously have a positive and significant effect on theperformance of the Faculty of Economics and Business, Muhadi SetiabudiUniversity. 2) human resource development has a positive and significant impacton the performance of the Faculty of Economics and Business, Muhadi SetiabudiUniversity. 3) work discipline has a positive and significant effect on theperformance of the Faculty of Economics and Business, Muhadi SetiabudiUniversity. 4) the work environment has a positive and significant effect on theperformance of the Faculty of Economics and Business, Muhadi SetiabudiUniversity. 5) There are differences in human resource development betweenStructural and Non-Structural Employees at the Faculty of Economics andBusiness, Muhadi Setiabudi University. There is no difference between workdiscipline and the work environment of Structural and Non-Structural Employeesat the Faculty of Economics and Business, Muhadi Setiabudi University

Pengaruh Modal Usaha dan Strategi Pemasaran terhadap Volume Penjualan pada Pelaku UMKM Mitra Mandiri Brebes Slamet Bambang Riono; Moh. Nurizki; Dumadi Dumadi; Muhammad Syaifulloh; Hendri Sucipto
Ecobuss Vol 11 No 1 (2023): Jurnal Ilmiah Ecobuss Volume 11, Nomor 1, Maret 2023
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v11i1.1129

Abstract The sales volume of MSME players in the Mitra Mandiri group is declining. Sales volume is one of the determining factors that greatly affects the achievement of net profit, while profit or profit is an important means for the survival of a business. This research uses a quantitative approach with explanatory research through associative research. Data were obtained using a) primary documents in the form of questionnaire answers from respondents, b) literature studies derived from several literature and other supporting readings. The results of this study found the value of the correlation coefficient of R Square of 0.637 and the value of the double coefficient of determination R2 = 0.798 and adjusted R Square of 0.630. The coefficient of determination of 0.637 states the amount of contribution of business capital (X1) and marketing strategy (X2) of 63.70% to the sales volume (Y) of MSME players of Mitra Mandiri Brebes. The correlation coefficient of 0.637 states the simultaneous influence of independent variables of business capital and marketing strategies on dependent variables of sales volume. Based on the regression equation 27.745 + 0.231 X1 + 0.451 X2. it can be interpreted that each increase in the units of the business capital variable (X1) and marketing strategy (X2) will increase the variable sales volume by 0.231 units of working capital, plus 0.451 units of marketing strategy, at a constant of 27.745. Keywords: Business Capital, Marketing Strategy, Sales Volume

Pengaruh Kualitas Pelayanan, Kinerja Pegawai dan Disiplin Kerja terhadap Kepuasan Masyarakat: (Studi Kasus pada Kantor Balaidesa Kubangsari) Trisnawati Trisnawati; Hendri Sucipto; Gian Fitralisma
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 4 (2024): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i4.2441

This research aims: 1) To determine and analyze the influence of public service quality on the satisfaction of the people of Kubangsari Village partially. 2) To find out and analyze the influence of employee performance on the satisfaction of the people of Kubangsari Village partially. Kubangsari Village community partially. 4) To determine and analyze the influence of Service Quality, Employee Performance and Work Discipline of Village Government Apparatus on Community Satisfaction in Kubangsari Village. The type of research used in this research is a quantitative approach, this research has a population of 6762 by taking as many samples as 99 respondents. Based on the analysis and discussion, a conclusion can be drawn where H1: Service Quality has a positive and significant effect on Community Satisfaction at the Kubangsari Village Hall Office with a t-value of 4.011 > 1.661 and a significant value of 0.000 < 0.05. H2: Employee Performance has a negative and insignificant effect on Community Satisfaction at the Balai Desa Kubangsari Office with a t-value of 0.495 > 1.661 and a significant value of 0.622 < 0.05. -count 4.914 > 1.661 and sig value. 0.000 < 0.05. H4: Service Quality, Employee Performance and Work Discipline simultaneously have a positive and significant effect on Community Satisfaction at the Kubangsari Village Hall Office with a value of F-count > F-table (45.010 > 2.697) and a significant value of 0.000 < 0.05.

Pengaruh Citra Merek, Kualitas Produk dan Customer Value terhadap Keputusan Pembelian Sampo Clear : (Studi Kasus pada Mahasiswa UMUS) Citra Mega Suara; Siti Anah Fadhillah; Hendri Sucipto; Akbar NPD Wahana; Amelia Sholeha
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 4 (2023): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i4.1308

This study aims to analyze the influence of brand image, product quality, and customer value on the purchase decision of Clear Shampoo among Muhadi Setiabudi University students. The study population was 520 students, a sample of 84 respondents was selected by a simple random sampling method. Survey instruments in the form of questionnaires are used to collect the necessary data. Multiple regression analysis will be used to evaluate the influence between the independent variable (brand image, product quality, and customer value) and the dependent variable (purchase decision). This research is expected to provide a deeper understanding of the preferences and factors that influence students in choosing Clear Shampoo as their hair care product. The results showed that all variables and questions in the questionnaire have been proven valid and reliable based on those made on the purchase decision of Clear Shampoo products in students. The implications of these findings are expected to provide valuable insights for manufacturers and marketers in improving their marketing strategies, especially in understanding how brand image, product quality, and customer value influence buying behavior in this particular target market.

Pengaruh Kualitas Pelayanan dan Promosi terhadap Keputusan Pembelian : (Studi Kasus Konsumen Kita Bersama Swalayan Bulakamba) Ela Febriani; Hendri Sucipto; Roby Setiadi
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 3 (2023): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i3.892

This research aims to analyze the influence of service quality and promotion on purchasing decisions in the consumer case study of Kita Bersama Swalayan Bulakamba. The type of this research is quantitative descriptive. In this study, researchers obtained 100 samples calculated from a population of 2,451 using the slovin formula at an error rate of 10%. The method used in this study uses Multiple Linear Regression Analysis. The data collection technique is by distributing questionnaires to respondents using Google from. The results of this study indicate from the t test which states that the service quality variable influences purchasing decisions with a calculated t value of service quality of 6.344 > t table 0.1660 with a significant value of 0.000 <0.05 and promotion has a positive and significant effect on purchasing decisions with promotion t-count 14.655 > t-table 0.1660 with a significant value of 0.000 <0.05.

Pemberdayaan Organisasi Masyarakat melalui Pembentukan Event Organizer Bazar Kuliner (Studi pada Organisasi Masyarakat Desa Ciawi, Brebes) Muhamad Syahrul Aziz; Hendri Sucipto; Slamet Bambang Riono
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2022): Oktober : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Ciawi Village is a village located in Banjarharjo District, Brebes Regency. In Ciawi Village, there are several community organizations such as Ms. PKK, Karang Taruna, Branch NU, and IPPNU. During the observation, several community organizations were found in Ciawi village. However, during interviews with the village government, the activity of community organizations was still weak. The reason is because there is a problem that occurs both from internal and external communication. This is what makes the author take the theme of organizational empowerment through the formation of an event organizer (EO) and the implementation of a culinary bazaar. EO itself is currently needed by many parties, not only companies or organizations in urban areas but also organizations in villages as an effort to introduce their villages and take advantage of existing opportunities. Ciawi Village itself, although the smallest village, has a position flanked by 4 villages at once, namely to the north of Cimunding Village, south of Tegalreja Village, west of Cibuniwangi Village and east of Keradenan Village. Based on the results of the activities that have been carried out, several community organizations have begun to understand the course of the culinary bazaar EO to be used as a way to improve the village economy through MSME activities, it can be concluded that the structural formation of a culinary bazaar event organizer has a great impact on the community both for MSME actors organizations, village government and village communities.

Pendampingan Pembuatan Akun Lazada E-Commerce UMKM Garam Rebus di Desa Kaliwlingi Mohamad Badrun Zaman; Amelia Sholeha; Hendri Sucipto; Siti Nur Aisyah
Jurnal Kabar Masyarakat Vol. 2 No. 3 (2024): Agustus : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i3.2344

In Kaliwlingi Village there are various kinds of MSMEs, such as boiled salt, mangrove batik, soft shell crab, these are all the leading MSMEs in Kaliwlingi Village. Boiled salt is one of the products of Kaliwlingi MSMEs which is a leading MSME. However, Kaliwlingi boiled salt MSMEs also experience several obstacles in running their business, including product marketing which is still by word of mouth, limited human resources and minimal consumer capabilities. The aim of this KKN is to assist in marketing boiled salt products to further expand the boiled salt marketing network. This KKN includes marketing training using E-Commerce and assistance in using E-Commerce. The results of the KKN can be concluded that boiled salt MSMEs in Kaliwlingi Village can run their business professionally, and can increase production capacity due to the increase in the number of customers. The trend regarding the use of E-Commerce in Indonesia will continue to grow and now many people are starting to be selective about E-Commerce because there is intense competition between E-Commerce. What differentiates a company from its competitors lies in the strength of the market itself and UNCTAD (United Nations Conference Trade & Development) has issued a theory of 5 pillars of digital economic strength, namely market share, search engines, social media, video sharing and payment systems. LAZADA Group is a Southeast Asian E-Commerce company founded by rocket internet in 2012, and owned by Alibaba Group. Lazada in Indonesia itself was founded in 2012 and operates until now. Lazada's goal is to be a trusted online shopping place and provide the best quality in terms of quality and service.

Menumbuhkembangkan Jiwa Wirausaha Melalui Kegiatan Mini Festival UMKM Desa: Studi Kasus di Desa Datar Kec.Warungpring Pemalang Hendri Sucipto; Slamet Bambang Riono; Muhammad Syaifulloh
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 3 No. 3 (2024): September : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v3i3.2544

This research aims to evaluate the impact of the MSME mini festival activities on the development of an entrepreneurial spirit in Datar Village, Warungpring District, Pemalang Regency. This mini festival is designed to promote local Micro, Small and Medium Enterprises (MSME) products and provide a platform for MSME players to interact with visitors and participants. By involving various activities, such as product exhibitions, entrepreneurial workshops, and art performances, this festival is expected to encourage the entrepreneurial spirit, improve business skills, and expand the market for MSME products. The research methodology includes qualitative and quantitative approaches with data collection through surveys, interviews and observations. The survey was conducted to measure changes in motivation and entrepreneurial skills of MSME actors before and after the festival. Interviews were conducted with MSME actors, visitors and festival committee members to gain insight into the impact of the festival. Observations were carried out during the festival to assess the interactions and activities that took place. The research results show that the mini festival has a significant positive impact on the development of an entrepreneurial spirit among MSME players. This festival succeeded in increasing the motivation of MSME players to innovate and develop their products, with an average increase in motivation. Apart from that, the business skills of MSME players also experienced improvements, especially in terms of marketing and financial management. The mini festival also succeeded in expanding the market for MSME products and increasing the visibility of local products.

Pengaruh Pemberian Reward Dan Punishment Terhadap Motivasi Kerja Karyawan Pada Toserba Mayga Sitanggal Anis Rakhmawati; Azizah Indriyani; Hendri Sucipto
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 4 (2023): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i4.143

The purpose of this study was to determine the effect of reward and punishment on employee motivation at the Mayga Sidinding Department Store. This type of data collection uses a quantitative approach in the form of a survey and gives questionnaires directly to respondents. The population used is all employees who work at the Mayga Department Store, and sampling with the saturation technique is 48 people. Data is processed through the application of Statistical Product and Service (SPSS) version 26 with multiple linear regression analysis techniques. The test results state that individually or partially rewards have a significant effect on employee motivation with a p value of 0.012 <0.05 and a tcount of 2.627 > a ttable of 1.679. Punishment independently or partially has a significant effect on employee motivation, by looking at the probability value 0.000 <0.05 and tcount 3.916> ttable 1.679. This means that punishment has more influence on employee motivation. The result of the next test is that reward and punishment simultaneously affect the work motivation of employees at the Mayga Si Date Department Store.

Pengaruh Citra Merek, Kualitas Produk, Harga, Serta Celebrity Endorser Terhadap Keputusan Pembelian Pada Produk Scarlet Di Yogya Mall Brebes Sulisti Zulia Aprilianti; Yumna Nada Salsabila; Slamet Bambang Riono; Hendri Sucipto; Akbar NPD Wahana
CiDEA Journal Vol. 2 No. 2 (2023): Desember : CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1370

This research aims to explore the consequences of brand image, product quality, price, and celebrity endorsers on consumers' tendency to buy Scarlet Whitening Body Lotion products again. Survey participants included consumers who bought and used Scarlet Whitening Body Lotion products from Yogya Mall Brebes, with a total of 464 people. The research sample was taken as much as 25% of the population, namely 116 respondents, with the implementation of random selection procedures. The information collection equipment used is a questionnaire that has been tested for validity, reliability, and meets the assumptions of classical responses. The data were tested by multiple regression analysis, t test, F test, as well as coefficient of determination. The results show that brand image has a positive and significant influence on purchasing decisions. Product variables have no effect on purchasing decisions, price and celebrity endorsers have no effect on purchasing decisions. In totality, brand image, product quality, price, and celebrity endorsers have an influence on the purchase decision of Scarlet Whitening Body Lotion products.

Co-Authors Adjizah Adjizah Agung Widiantoro Akbar NPD Wahana Amelia Sholeha Andi Yulianto Anis Rakhmawati Ari Kristiana Citra Mega Suara Dian Nur Millah Dumadi Dumadi DWI HARINI Ela Febriani Euis Tati Haryani Fadli Ahmad Hamzah Faninda Ayu Khumaeroh Gian Fitralisma Hesti Karuniati Rizkiana Hilda Kumala Wulandari Ikhwan, Syariefful Indah Dewi Mulyani Indriyani, Azizah Irfan Budi Prakoso Ita Aulia Khalimatul Laeliah Lilis Setiyani Moh. Nurizki Mohamad Badrun Zaman Monika Indrasari Muafatun Muhamad Syahrul Aziz MUHAMMAD SYAIFULLOH Muhammad Syaifulloh Mukson Nur Afrida Nur Afridah Nur Aisyah Nur Hidayah Fasihah Nur Khojin Nurkojin Nurkojin Premana, Agyztia Priska Amelia Puji Indah Rahayu Ria Aji Mastuti Rinaldi Dwi Imani Riono, Slamet Bambang Roby Setiadi Roby Setiadi Septa Wigo Lisnandiyanto Siti Anah Fadhillah SITI NUR AISYAH Sulisti Zulia Aprilianti Syarieful Ikhwan Tri Octaviani Trisnawati Trisnawati Umama Sari Wiwi Adilah Yenny Ernitawati Yulies Ayu Lestari Yumna Nada Salsabila Yuni Inda Yani

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