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All Journal Jurnal Akademik Pengabdian Masyarakat Jurnal Riset dan Inovasi Manajemen
Andri Rizal Setiawan
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Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Penerapan Branding Dan Strategi Digital Marketing Umkm Desa Klurak Kecamatan Candi Kabupaten Sidoarjo Dea Rahmanda Putri; Salsa Alfina Zhahra; Lailatul Magfiroh; Favian Almer Kamal; Komang Tritya Purnama Dewi; Bunga Aura Putri Sulistyono; Chelsy Gisela Pitoyo; Yasmine Anisatul Lutfiah; Andri Rizal Setiawan; Dewi Puspa Arum
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 2 No. 5 (2024): September : Jurnal Akademik Pengabdian Masyarakat
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v2i5.2393

Abstract

Sebagian pemilik UMKM di Desa Klurak, Kecamatan Candi, Sidoarjo, menghadapi tantangan dalam memperluas pasar dan meningkatkan daya saing produk mereka. Kebanyakan mengandalkan pemasaran secara konvensional dari mulut ke mulut tanpa mempertimbangkan pemasaran digital melalui media sosial serta strategi branding. Maka dari itulah penelitian ini dibuat untuk memberikan pemahaman dasar kepada pemilik UMKM mengenai legalitas atau sertifikasi halal, platform digital serta kemampuan dalam mengembangkan strategi branding seperti pembuatan desain logo produk dan foto produk. Hasil yang diharapkan adalah pemilik UMKM dapat memanfaatkan platform seperti Whatsapp Business dan Instagram untuk pemasaran, serta memiliki foto dan desain logo produk yang dapat menjadi ciri khas usahanya dan meningkatkan daya saing.
Penerapan Strategi Marketing Dalam Pembuatan Konten Menggunakan Softselling Dan Hardselling Pada Tiktok Untuk Meningkatkan Brand Awareness Kisana R. Yuniardi Rusdianto; Andri Rizal Setiawan
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2548

Abstract

Marketing strategy is an effective strategy to increase company brand awareness. As social media develops quite rapidly, many companies use social media to market and introduce their products. To be able to attract an audience on social media, one of which is Tiktok, you need content that is interesting and follows developments in trends. PT Otak Kanan is a company that operates in the creative industry sector and has subsidiaries, one of which is Kisana, which is a hair removal cream product brand. This brand has problems with branding that is not optimal because this brand is still relatively new. Therefore, this research aims to observe, find out, provide solutions, and be involved directly using the method of implementing active participant observation in creating content marketing using soft selling and hard selling on Tiktok to increase brand awareness. Social media also plays a key role in marketing for brand awareness. The results show that creating interesting creative content by implementing softselling and hardselling on social media platforms such as Tiktok can increase company brand awareness.
Co-Authors Arum, Dewi Puspa Bunga Aura Putri Sulistyono Chelsy Gisela Pitoyo Dea Rahmanda Putri Favian Almer Kamal Komang Tritya Purnama Dewi Lailatul Magfiroh R. Yuniardi Rusdianto Salsa Alfina Zhahra Yasmine Anisatul Lutfiah