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All Journal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Riset dan Inovasi Manajemen
Damar Putranto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Citra Merek dan Persaingan Pangsa Pasar Pada Gadget Merek Apple Terhadap Minat Beli Di Indonesia Muhammad Zulfikar Romadhon; Damar Putranto; Rayhan Gunaningrat
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2602

Abstract

It seems that the world of communication today cannot be separated from technology. The use of communication technology makes it increasingly sophisticated. Every year, even every month, gadget companies always innovate their products with the aim of attracting consumer buying interest. Brand awareness and market share are closely related in the world of marketing. This study aims to identify and analyze the impact of brand image and market share competition on consumer purchasing interest in Indonesia. Data collection uses a quantitative approach using an associative explanatory survey method with data collection techniques used namely questionnaires, observation and interviews. The number of samples used in this research was 99 respondents. The results of the research study are that the use of brand image in Apple products has a strong level of influence on consumer behavior.
Kualitas Pelayanan, Kualitas Produk dan Harga Berpengaruh Terhadap Kepuasan Pelanggan di Oxyco Café Solobaru Damar Putranto; Indra Hastuti; Esti Dwi Rahmawati
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 3 (2024): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i3.1242

Abstract

The research entitled "Quality of Service, Product Quality and Price Influence on Customer Satisfaction at Oxyco Café Solobaru" aims to find out how customer satisfaction is influenced by the quality of service, product quality, and price. The quantitative and associative methods used in this study are double linear regression. The study of the relationship between two or more variables is considered an association. Because the population of the study is unknown, sampling was conducted using a non-opportunity method. Heir et al. method for measuring samples Research results show that customer satisfaction is significantly influenced by the quality of service, product quality, and price. In addition, service quality variables, product quality, and price are also significantly influenced by dependent variables.
Co-Authors Esti Dwi Rahmawati Indra Hastuti Muhammad Zulfikar Romadhon Rayhan Gunaningrat