Article Per Year (5 Year)
p-Index From 2020 - 2025
0.778
P-Index
This Author published in this journals
All Journal Ekonomi Bisnis Jurnal Pendidikan dan Pemberdayaan Masyarakat JRMSI - Jurnal Riset Manajemen Sains Indonesia
Kartika, Yulia Dwi
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Pendidikan dan Pemberdayaan Masyarakat

 1 
Theory of Reasoned Action : Purchasing Behavior of Batik Jambi Utami, Febby Nanda; Usmayanti, Vivi; Fahdillah, Yosi; Yossinomita, Yossinomita; Pasaribu, Johni Paul Karolus; Kartika, Yulia Dwi
JPPM (Jurnal Pendidikan dan Pemberdayaan Masyarakat) Vol. 10 No. 2 (2023): November 2023
Publisher : Departement of Nonformal Education, Graduate Scholl of Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jppm.v10i2.64128

Abstract

One uniqueness that can be identified as a historical heritage in Indonesia is Batik. Almost every region in Indonesia has its characteristics, including motifs, color patterns, and philosophical meanings. In Jambi, Batik is always worn on formal occasions and has even become the community's uniform at various events. On the other hand, in terms of sales, MSMEs must maintain their brand quality and compete competitively in the market. Therefore, this study investigates consumers' brand image, attitude, and intention to buy Batik and the decision of consumer behavior to buy Batik as an implementation of the Theory of Reasoned Action (TRA). One hundred eighty-eight participants from Jambi province participated in filling out this online questionnaire. Then, the data that has been collected is tested using PLS-SEM. The results showed that all elements of TRA had a positive effect on the buying behavior of Batik in Jambi.
The Effect of Descriptive Norms, Injunctive Norms, and Enjoyment-based Motivation on Buying Behavior of Fashion Goods: A Case Study of MSMEs in Jambi City Usmayanti, Vivi; Fahdillah, Yosi; Pangestu, Mira Gustiana; Prasasti, Laura; Suratno, Eddy; Kartika, Yulia Dwi
JPPM (Jurnal Pendidikan dan Pemberdayaan Masyarakat) Vol. 10 No. 2 (2023): November 2023
Publisher : Departement of Nonformal Education, Graduate Scholl of Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jppm.v10i2.64130

Abstract

Fashion trends, especially for young people, are an inseparable lifestyle. Satisfaction in following trends is one of the factors that encourages young people to always follow trends. Besides that, there are limitations to social norms that become limitations in exploring fashion trends. This study examines enjoyment-based motivation, descriptive norms, and injunctive norms on the fashion buying behavior of young SMEs in Jambi province. A total of 303 participants filled out online questionnaires, and the data collection period was three months (February-April, 2023. Data analysis used the PLS-SEM test. The results of this study indicate that enjoyment-based motivation, descriptive norms and injunctive norms have a positive effect on buying behavior This research contributes to determining the personal factors of the customer and social norms in determining the purchase of fashion products, so that MSME actors can consider both social products with social norms and quality improvement to fulfill the enjoyment based motivation of customers in the long term.
Co-Authors Fahdillah, Yosi Johni Paul Karolus Pasaribu Laras Sabrina, Hanan Mira Gustiana Pangestu Prasasti, Laura Suratno, Eddy syahmardi yacob Usmayanti, Vivi Utami, Febby Nanda Yossinomita