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All Journal Jurnal Pendidikan dan Pemberdayaan Masyarakat TECHNOBIZ : International Journal of Business Jurnal Manajerial dan Bisnis Tanjungpinang Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Utami, Febby Nanda
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Theory of Reasoned Action : Purchasing Behavior of Batik Jambi Utami, Febby Nanda; Usmayanti, Vivi; Fahdillah, Yosi; Yossinomita, Yossinomita; Pasaribu, Johni Paul Karolus; Kartika, Yulia Dwi
JPPM (Jurnal Pendidikan dan Pemberdayaan Masyarakat) Vol. 10 No. 2 (2023): November 2023
Publisher : Departement of Nonformal Education, Graduate Scholl of Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jppm.v10i2.64128

Abstract

One uniqueness that can be identified as a historical heritage in Indonesia is Batik. Almost every region in Indonesia has its characteristics, including motifs, color patterns, and philosophical meanings. In Jambi, Batik is always worn on formal occasions and has even become the community's uniform at various events. On the other hand, in terms of sales, MSMEs must maintain their brand quality and compete competitively in the market. Therefore, this study investigates consumers' brand image, attitude, and intention to buy Batik and the decision of consumer behavior to buy Batik as an implementation of the Theory of Reasoned Action (TRA). One hundred eighty-eight participants from Jambi province participated in filling out this online questionnaire. Then, the data that has been collected is tested using PLS-SEM. The results showed that all elements of TRA had a positive effect on the buying behavior of Batik in Jambi.
Strategi Keuangan, Ketahanan Keuangan dan Inovasi Model Bisnis UMKM Keberlanjutan Usmayanti, Vivi; Fahdillah, Yosi; Utami, Febby Nanda
TECHNOBIZ : International Journal of Business VOL 6, NO 2 (2023) : OKTOBER
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/tb.v6i2.3349

Abstract

Penelitian ini menginvestigasi dampak COVID-19 pada keberlanjutan bisnis UMKM, dengan mengukur strategi keuangan dan ketahanan keuangan yang dimiliki oleh UMKM. Survei dilaksanakan dengan metode online melalui pengisian google form, dan terdapat 148 responden untuk diuji dalam penelitian ini. Hasil dari penelitian ini menunjukkan bahwa strategi keuangan berpengaruh positif terhadap ketahanan keuangan, dan lebih lanjut, ketahanan keuangan pada inovasi bisnis. Disisi lain, strategi keuangan tidak berpengaruh signifikan terhadap inovasi bisnis. Implikasi dari penelitian ini adalah dibutuhkan ketahanan keuangan pada UMKM, untuk terus meningkatkan inovasi bisnis keberlanjutan.Kata kunci: Strategi Keuangan, Ketahanan Keuangan, Inovasi Bisnis, UMKM. 
Pendampingan Penerapan Inovasi Layanan Paket Open Trip untuk Meningkatkan Minat Wisatawan pada PT. Romi Tour and Travel : Pengabdian Amri, Adi Ihsan Syukri; Hamdiah, Hamdiah; Sari, Novita; Utami, Febby Nanda; Alissa, Evalina; Ramadani, Nanda Ayu
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4728

Abstract

This community service activity aims to assist PT. Romi Tour and Travel in implementing innovative open trip service packages to increase tourist interest. The open trip concept combines participants from various backgrounds in a single travel package with predetermined schedules and destinations, offering more affordable prices and a unique social experience. The company’s main challenge is the low public interest in open trip packages compared to the more popular regular packages. The methods used in this program include preparation and needs analysis through observation, interviews, and document review, designing service innovations, and providing assistance in implementing promotional strategies through social media and partner networks. The results show an improvement in the company’s understanding of how to package open trip services more attractively and develop targeted promotional strategies. With consistent implementation, the open trip service is expected to become one of PT. Romi Tour and Travel’s flagship products in attracting public interest.
PENERAPAN STRATEGI PAKET OPEN TRIP DAN KUALITAS PELAYANAN JASA DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN PT. ROMI TOUR AND TRAVEL SEBAGAI AGEN BIRO PERJALANAN WISATA Amri, Adi Ihsan Syukri; Hamdiah, Hamdiah; Utami, Febby Nanda; Beatrice, Aulia; Auliah, Syahrani Rabi
Manajerial dan Bisnis Tanjungpinang Vol. 8 No. 2 (2025): Jurnal Manajerial dan Bisnis Tanjung Pinang vol 8 no 2 2025
Publisher : STIE PEMBANGUNAN TANJUNGPINANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52624/manajerial.v8i2.2539

Abstract

This study aims to analyze whether the variables of open trip strategy and service quality, both partially and simultaneously, have an influence on the consumer purchase decision variable at PT Romi Tour and Travel as a travel agency. The object of this research is consumers who have used the services of PT Romi Tour and Travel as a travel agency, with a total sample of 96 respondents determined using the Cochran formula. The data were collected through questionnaires randomly distributed to consumers who used the services of PT Romi Tour and Travel as a travel agency via Google Forms. The data analysis methods used in this study include multiple regression analysis, coefficient of determination analysis, classical assumption tests, F-test, and t-test. The results of the study indicate that both simultaneously and partially, the variables of open trip package strategy and service quality have an influence on the consumer purchase decision variable.
Co-Authors Alissa, Evalina Auliah, Syahrani Rabi Beatrice, Aulia Fahdillah, Yosi Hamdiah Hamdiah Johni Paul Karolus Pasaribu Kartika, Yulia Dwi Novita Sari Ramadani, Nanda Ayu Syukri Amri, Adi Ihsan Usmayanti, Vivi Yossinomita