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All Journal Communicare : Journal of Communication Studies Komunika: Jurnal Dakwah dan Komunikasi
Monarshi, Evri Rizqi
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Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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Content, Production, and Audience Research in Trans TV Program "Islam Itu Indah" Monarshi, Evri Rizqi; Saraka, Muh. Yahya; Bakti, Andi Faisal; Praptiningsih, Novi Andayani; Hermansah, Tantan
Communicare : Journal of Communication Studies Vol. 11 No. 1 (2024): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101011120247

Abstract

This research aims to describe and construct the research conducted on Trans TV's "Islam Itu Indah" program, which has faced reprimands for violating child protection rules. The study focuses on three forms: 1) stages of content research, 2) production research, and 3) audience research. The "Islam Itu Indah" creative team performs these research types before airing, analyzing findings to ensure compliance and quality. Using Branston and Stafford's theory, the research includes content (internet search), production (pre, production, post), and audience analysis. The study highlights the significance of continuous content research to maintain the program's relevance and quality. It emphasizes the importance of production research in adapting to technological advancements and audience research for understanding the morning audience's characteristics. The findings illustrate the necessity of aligning content, production, and audience strategies to manage a successful daily television program.
Transformative Da'wah in Indonesia: Challenges of Equity and Opportunities for Synergy of Islamic Organizations and States Saraka, Muh. Yahya; Monarshi, Evri Rizqi; Shabrina, Nadya
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 19 No. 1 (2025)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v19i1.10570

Abstract

This research critiques the conventional understanding of da'wah, often limited to propagation (tabligh), while overlooking other vital dimensions such as guidance (irsyad), administration (tadbir), and empowerment or consolidation (tathwir/tamkin). The study examines the development of transformative da'wah in Islamic institutionalization, education, and economic progress within Indonesia’s nation-building process.  The research adopts a social conflict perspective using a qualitative descriptive approach with a literature review and Max Weber's social change theory. Findings indicate that government focus remains centred mainly on da'wah as tabligh. However, transformative da'wah, particularly through Islamic educational institutions, requires a roader commitment to ensure equitable access across the nation. In the economic realm, establishing Islamic banks reflects significant progress in transformative da'wah. However, further improvement is needed in educational funding allocation. In the microeconomic context, Baitul Mal Wa Tamwil (BMT) faces regulatory overlaps that necessitate clearer policy support. The research concludes that while transformative da'wah in education and economy is moving positively, sustained government commitment is critical to optimize its role in strengthening Islamic values and contributing meaningfully to national development.
Co-Authors Andi Faisal Bakti & Venny Eka Meidasari Nadya Shabrina Novi Andayani Praptiningsih Saraka, Muh. Yahya Tantan Hermansah, Tantan