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All Journal Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Jurnal Ilmiah Teknik Informatika dan Komunikasi Seniman: Jurnal Publikasi Desain Komunikasi Visual Jurnal Akuntansi Dan Manajemen Journal of Scientific Interdisciplinary ALMUSTOFA: Journal of Islamic Studies and Research Service
Tasya Salsabila
Unknown Affiliation
Religion Arts Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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MANAJEMEN PENYIARAN SERTA PENGEMBANGAN RADIO DAN TELEVISI: RADIO AND TELEVISION DEVELOPMENT BROADCASTING MANAGEMENT Winda Kustiawan; Nadya Syakilah; Tasya Salsabila; Arif Indra Hasan; Ari Oldwin Sitorus
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 2 No. 2 (2022): Juli : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.991 KB) | DOI: 10.55606/juitik.v2i2.178

Abstract

Broadcasting management is intended so that the media and the broadcasting industry can maximize the purpose of broadcasting itself, namely providing information, providing education and providing entertainment to the public. Through broadcasting management, it is hoped that the broadcasting industries will be able to actualize each program properly. Radio and television, which are included as public press media, must also experience development in terms of operations, production or programs that will be conveyed to the public. With the presence of development and management, all problems that will hinder the smooth running of the program will be resolved. The approaches that must be taken are also very varied, for example the approach by means of comparative study methods or upgrading in terms of human resources or facilities that will be used to support the smooth running of the program, especially radio and television programs.
COPYWRITING STYLE DAN STRUKTUR NASKAH RADIO Winda Kustiawan; Anissa Rahmadhani; Nadya Syakilah; Novi Lestari; Rizqi Ramadhani Siregar; Tasya Salsabila
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 2 No. 3 (2022): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.999 KB) | DOI: 10.55606/juitik.v2i3.343

Abstract

The technology of sending signals by way of modulation as well as electromagnetic radiation with waves that travel through the air and produce sound is the meaning of radio. In broadcasting, scripts and writing are needed so that they are pleasing to the ear and also structured. In the process of writing copywriting, Style is needed so that the advertisements shown on the radio can be absorbed by listeners and are moved to buy the product being advertised and cause an action. Because radio only relies on audio, the sentence structure must be precise and there is a script structure that is being discussed so that it is good. Using research methods sourced from books and the internet. The essence of Copywriting style and the structure of discussion scripts on radio is to hone writing and editing skills in radio scripts.
STRUKTUR PENULISAN NASKAH PADA SIARAN RADIO Winda Kustiawan; Tasya Salsabila
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 1 No. 2 (2022): Oktober : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v1i2.737

Abstract

Radio news scripts are news scripts that are ready to be delivered or read by the broadcaster. The definition or understanding of the script itself is a story that is described in sequence from scene to scene which is equipped with a place or setting, circumstances, dialogue, and often there are characterizations in it. 94% in writing this article using the method of reading and searching for internet sources. In this study, the method used is descriptive qualitative method. News script writing plays a very important position in radio news broadcasts. In writing broadcast scripts, scriptwriters must be able to write in a conversational or spoken language style in a concise, concise, and clear manner. Broadcast Script is broadcast material that will be delivered by broadcasters in broadcasting, especially broadcasts with script reading techniques.
ANALISA PROSES PRODUKSI PADA PROGRAM PEMBERITAAN KABAR SUMATERA DI TVONE BIRO MEDAN Rizqi Ramadhani Siregar; Nadya Syakilah; Melda Wati Simanjuntak; Tasya Salsabila
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 1 No. 1 (2023): Mei :  Jurnal Publikasi Desain Komunikasi Visual
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v1i1.564

Abstract

In an era that is increasingly controlled by technology and information, it requires people to always know when sharing information. The mass media is one of the most important means of information in human life. The mass media currently playing a role in presenting information to the wider community is television. TvOne Medan Bureau is one of the TV One bureaus in North Sumatra. Precisely in the city of Medan. Through daily observations, TV One focuses on wrapping its various programs in the form of news. The research method used is qualitative research using a descriptive approach so that it emphasizes more on the understanding aspect of a problem. The descriptive approach focuses on the actual problem as it was at the time the research took place. In the pre-production stage, there are several stages, namely field data research, camera, lighting and audio. The production stage of the process of sending signals to various locations simultaneously. This process can be via satellite, radio, television and SNG cars. Lastly, post-production, at this stage the editing process will begin after everything is okay, it will be broadcast every Friday at 10.00 am.
Strategi Pengambilan Keputusan Pada UMKM Peyek Dalam Menghadapi Masalah Digital Marketing Nadhira Salsabila Hawari; Syaferrany Muji Destantri; Tasya Salsabila; Fauz Zaidan Hakiki; Ujang Suherman
Journal of Scientific Interdisciplinary Vol. 1 No. 4 (2024)
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jsi1141

Abstract

Peyek merupakan jenis makanan khas Indonesia sebagai pendamping atau lauk terutama untukNasi Pecel. Bu Sutarni adalah seorang janda yang untuk memenuhi kebutuhan sehari harinyamemproduksi peyek dan memasarkan dibeberapa warung di wilayah Karawang khususnya daerahKosambi. Berdasarkan hasil survei dan penjelasan dari penelitian diperoleh informasi bahwa usaha inimengalami masalah yaitu : (1) Fluktuisasi harga bahan baku; (2) belum memiliki sistem pemasaran onlineyang dapat menjangkau pemasaran lebih luas dengan hanya mengandalkan pemasaran langsung (offline)atau penempatan di warung dan pasar, sehingga dengan omzet yang dimiliki tidak sebesar saatmenggunakan digital marketing. Memperhatikan permasalahan tersebut peneliti menganalisis bahwapermasalahan yang dihadapi usaha peyek ini adalah pada harga bahan baku yang terus meningkat sertadalam memasarkan produk hanya mengandalkan promosi mulut ke mulut. Pengambilan keputusanmerupakan aspek fundamental dalam pengelolaan UMKM, termasuk UMKM peyek sebagai bagian darisektor kuliner tradisional. Artikel ini mengkaji teori pengambilan keputusan berdasarkan rasionalitasterbatas (bounded rationality) dalam konteks UMKM peyek dan membandingkannya dengan UMKMpesaing di sektor yang sama. Penelitian ini menggunakan metode kualitatif deskriptif melalui wawancaramendalam, observasi lapangan, dan analisis dokumen. Hasil penelitian menunjukkan bahwa UMKMpeyek cenderung adaptif terhadap kebutuhan pasar lokal namun kurang memiliki strategi jangka panjangyang terencana. Sebaliknya, UMKM pesaing lebih terfokus pada analisis data dan pemasaran digital,meskipun kurang fleksibel terhadap perubahan pasar. Studi ini menyarankan integrasi antara pendekatantradisional dan modern untuk meningkatkan daya saing UMKM peyek di pasar yang semakin kompetitif.
Analisis SWOT Dalam Pengembangan Strategi Pemasaran Pada Produk Fashion Toko Zelora Lampung Mediana Rahmatika; Muharia; Tasya Salsabila; Vicky F Sanjaya
Jurnal Akuntansi Dan Manajemen Vol 35 No 3 (2024): JAM Vol 35 No 3 Desember 2024
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jam.v35i3.146

Abstract

Toko Zelora in Bandar Lampung has emerged as one of the key players in seizing the growing market opportunities in the era of globalization and increasingly intense competition. The purpose of this SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is to identify various internal and external components that influence the marketing performance of Toko Zelora. Internal strengths include high product quality and excellent service, while weaknesses such as dependency on specific suppliers and higher prices, as well as the dangers posed by increasingly fierce competition and the rapid pace of sales, are also identified. This analysis is conducted using an in-depth library research method. It is expected that this analysis will assist the management of Toko Zelora in developing more innovative and flexible marketing strategies. These strategies can enhance the store’s competitiveness in a market that is not only becoming more competitive but also help the fashion business reach more customers, expand its market share, and strengthen its position within the industry. It is hoped that this analysis will provide appropriate recommendations by thoroughly understanding the market dynamics of Bandar Lampung.
HERMENEUTIKA KONTEMPORER DALAM PENAFSIRAN AL-QUR’AN: STUDI ATAS METODE TAFSIR MUHAMMAD ARKOUN putra, aryandi eka putra; Tasya Salsabila; Laila Sari Masyhur
Almustofa Journal of Islamic Studies and Research Vol 2 No 01 (2025): almustofa
Publisher : BAMALA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pemikiran tafsir dalam dunia Islam terus mengalami perkembangan seiring dengan perubahan sosial budaya dan intelektual. Muhammad Arkoun, salah seorang pemikir Islam kontemporer turut menawarkan sebuah pembaharuan dalam dunia penafsiran al-Qur’an yang menekankan analisis kritis terhadap teks dan wacaa Islam. kajian ini bertujuan untuk menganalisa pendekatan kontekstual yang digunakan oleh Muhammad Arkoun untuk membongkar pemikiran dogmatis dalam menafsirkan al-Qur’an. dengan metode deskriptif kualitatif, data diintegrasikan melalui studi pustakan terhadap karya-karya Arkoun dan literatur yang membahas pemikiranya. hasil penelitian menunjukkan bahwa Arkoun menggunakan pendekatan hermeneutika khususnya dekonstruksi makna untuk memahami bagaimana makna teks berkembang dalam berbagai konteks historis. metode tafsir Arkoun berusaha membedakan antara al-qur'an sebagai wahyu dan al-qur'an sebagai teks yang telah mengalami kodifikasi dan interpretasi. meskipun terdapat banyak tantangan dari kalangan konservatif, namun pendekatan ini memberikan kontribusi signifikan studi Islam modern, terutama dalam membangun pemahaman yang lebih inklusif dan dinamis terhadap teks-teks keislaman. temuan ini memperkaya diskursus tafsir kontemporer dengan perspektif yang menyeimbangkan otentisitas teks dan kontekstualisasi historis.
Co-Authors Anissa Rahmadhani Ari Oldwin Sitorus Arif Indra Hasan Fauz Zaidan Hakiki Laila Sari Masyhur Mediana Rahmatika Melda Wati Simanjuntak Muharia Nadhira Salsabila Hawari Nadya Syakilah Novi Lestari putra, aryandi eka putra Rizqi Ramadhani Siregar Syaferrany Muji Destantri Ujang Suherman Vicky F Sanjaya Winda Kustiawan