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Zain, Herlina Muzanah
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Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Strategy of the Public Relations Team of LLDIKTI Region III in Enhancing Public Services in the Digitalization Era Alif, Sisin Nastasya Ametha; Zain, Herlina Muzanah
ARISTO Vol 14 No 1 (2026): January : (Fortchoming )
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v14i1.11489

Abstract

This study aims to identify how the Public Relations (PR) team of LLDIKTI Region III designs strategies to improve public services in the digitalization era by launching the SIL@T application. This research employs the theory of Parasuraman, Zeithaml, and Berry (1998), which consists of five indicators that serve as the foundation for developing service quality improvement strategies: Tangibles (physical form), Reliability, Responsiveness, Assurance, and Empathy. The study uses a qualitative descriptive method by conducting direct observations of the occurring phenomena. The findings indicate that LLDIKTI Region III has met the five indicators of service quality improvement, both in terms of infrastructure and direct services, as well as technology-based services through the launch of the SIL@T application. Moreover, the services provided, whether through face-to-face interactions or the SIL@T application, have received positive feedback from users.
Co-Authors Agustin, Dinar Ayu chandra Alif, Sisin Nastasya Ametha Alifiansyah, Gizka Abrar Ametha Alif, Sisin Nastasya Anang Setiawan Dewi, Putri Alia Fauzia, Wulan Nur Helen Dian Fridayani, Helen Dian Indarti, Lintang Jannah, Dejahave Al Lombu, Rizky Julmansyah Mahdafikia, Hirzan Muhammad Lukman Hakim, Muhammad Lukman Nurhidayatullah, Danang Pakpahan, Milton Pranggono, Taufan Setyo Rahayu, Fatma Zela Rodiansyah, Doni Syahrul, Melinda Putricia Syarif Hidayat Takbir, Fadhil Maulana Telaumbanua, Revorlin Utami, Sherly Tri