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Peran Humas Setjen DPR RI Dalam Mengelola Citra Positif Royandiah, Ida; Akbar, Yonarisman Muhammad; Rosadi, Raesita Rakhmawati
PRoMEDIA Vol 8, No 2 (2022): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v8i2.6543

Abstract

Public Relation atau Hubungan Masyarakat (humas) sudah di anggap penting bagi sebuah lembaga pemerintahan. Humas memiliki peran dalam menciptakan citra organisasi, mengkomunikasikan segala bentuk informasi tentang organisasi kepada publik. DPR RI sebagai lembaga negara saat ini elektabilitasnya menurun dan tidak kunjung baiknya citra DPR RI sebagai lembaga negara di mata masyarakat Indonesia. Selain kinerja DPR RI yang harus ditingkatkan, tentu saja humas sebagai halaman depan lembaga, berperan besar dalam mengubah citra negatif ini menjadi citra positif. Penelitian ini akan melihat bagaimana peran Humas DPR RI dalam menjaga reputasinya di mata publik. Penelitian ini menggunakan metode kualitatif di mana peneliti melakukan kajian kepustakaan, observasi, dan wawancara mendalam terkait topik yang diteliti. Hasil observasi dan wawancara yang didapat kemudian dianalisis menggunakan elemen yang terdapat pada komunikasi humas yaitu komunikasi eksternal. Berdasarkan hasil penelitian ini, ditemukan bahwa masalah utama buruknya citra DPR RI adalah karena tidak berimbangnya berita yang beredar di masyarakat dan juga banyaknya kasus korupsi serta ketidakadilan DPR RI dalam menjalankan fungsinya.Kata Kunci: Humas Pemerintahan, Citra Lembaga, DPR RI
Strategi Biro Pemberitaan Parlemen DPR RI Menghadapi Berita Negatif di Media Massa Akbar, Yonarisman Muhammad; Rosadi, Raesita Rakhmawati; Royandiah, Ida; Ismaya, Mohamad Fajar Haqi; Fadiyah, Dina
Madani Jurnal Politik dan Sosial Kemasyarakatan Vol 15 No 03 (2023): Desember 2023
Publisher : Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/madani.v15i03.5794

Abstract

The House of Representatives of the Republic of Indonesia (DPR RI) plays a vital role and significant contribution in the areas of legislation, budgeting, and oversight. This institution is known as the "house of the people" as it serves as a place for representatives to channel the aspirations of the public. However, various recent data indicates that the image of this representative institution tends to be negative. DPR RI often receives unfavorable media coverage, ranging from performance issues to problems such as members' absence from sessions. There is a significant challenge for this institution to convince the public to have a high and dominant perception of it in a positive light. The Parliament News Bureau holds the role of public relations, being at the forefront of providing information and disseminating positive news about DPR RI's performance. This research focuses on the strategies employed by the Parliament News Bureau in handling negative news about the DPR RI in the mass media. The study is a qualitative research with descriptive analysis. Data is gathered from in-depth interviews with the Head of the Parliament News Bureau, documents, and literature studies. The results of this research show that the Parliament News Bureau focuses on generating positive news and disseminating it through various mass media channels and digital platforms such as television, radio, and social media. Additionally, the Parliament News Bureau continuously monitors the mass media to stay updated on news related to the institution and its members.
Program Magang di Rumah Rakyat: Membangun Citra Positif Dewan Perwakilan Rakyat Republik Indonesia Akbar, Yonarisman Muhammad; Rosadi, Raesita Rakhmawati; Royandiah, Ida
SIGn Journal of Social Science Vol 5 No 1: Juni - November 2024
Publisher : CV. Social Politic Genius (SIGn)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37276/sjss.v5i1.362

Abstract

This study aims to analyze in depth the contribution of the Internship Program within the People’s House to building a positive image of the House of Representatives. The study employs a mixed methods approach with an explanatory sequential design, integrating qualitative and quantitative approaches. The first phase emphasizes a descriptive qualitative approach as the primary interpretative framework, collecting primary data through in-depth interviews with several key informants. Subsequently, the second phase utilizes a quantitative approach with a questionnaire instrument developed based on the qualitative themes identified in the first phase. The research population comprises alumni of the internship program, utilizing census sampling where the entire population is included as the sample. The results indicate that the Internship Program within the People’s House provides valuable practical experience for students and plays a crucial role in constructing a more accurate and positive public perception regarding the vital role of the House of Representatives in the Indonesian democratic system. The findings of this study demonstrate that political education, the direct involvement of the younger generation in the institutional processes of the House of Representatives, and targeted communication strategies are essential instruments in building public trust, increasing social capital, and strengthening the image of state institutions.