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All Journal PRoMEDIA SIGn Journal of Social Science
Royandiah, Ida
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Languange, Linguistic, Communication & Media Social Sciences

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Peran Humas Setjen DPR RI Dalam Mengelola Citra Positif Royandiah, Ida; Akbar, Yonarisman Muhammad; Rosadi, Raesita Rakhmawati
PRoMEDIA Vol 8, No 2 (2022): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v8i2.6543

Abstract

Public Relation atau Hubungan Masyarakat (humas) sudah di anggap penting bagi sebuah lembaga pemerintahan. Humas memiliki peran dalam menciptakan citra organisasi, mengkomunikasikan segala bentuk informasi tentang organisasi kepada publik. DPR RI sebagai lembaga negara saat ini elektabilitasnya menurun dan tidak kunjung baiknya citra DPR RI sebagai lembaga negara di mata masyarakat Indonesia. Selain kinerja DPR RI yang harus ditingkatkan, tentu saja humas sebagai halaman depan lembaga, berperan besar dalam mengubah citra negatif ini menjadi citra positif. Penelitian ini akan melihat bagaimana peran Humas DPR RI dalam menjaga reputasinya di mata publik. Penelitian ini menggunakan metode kualitatif di mana peneliti melakukan kajian kepustakaan, observasi, dan wawancara mendalam terkait topik yang diteliti. Hasil observasi dan wawancara yang didapat kemudian dianalisis menggunakan elemen yang terdapat pada komunikasi humas yaitu komunikasi eksternal. Berdasarkan hasil penelitian ini, ditemukan bahwa masalah utama buruknya citra DPR RI adalah karena tidak berimbangnya berita yang beredar di masyarakat dan juga banyaknya kasus korupsi serta ketidakadilan DPR RI dalam menjalankan fungsinya.Kata Kunci: Humas Pemerintahan, Citra Lembaga, DPR RI
Program Magang di Rumah Rakyat: Membangun Citra Positif Dewan Perwakilan Rakyat Republik Indonesia Akbar, Yonarisman Muhammad; Rosadi, Raesita Rakhmawati; Royandiah, Ida
SIGn Journal of Social Science Vol 5 No 1: Juni - November 2024
Publisher : CV. Social Politic Genius (SIGn)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37276/sjss.v5i1.362

Abstract

This study aims to analyze in depth the contribution of the Internship Program within the People’s House to building a positive image of the House of Representatives. The study employs a mixed methods approach with an explanatory sequential design, integrating qualitative and quantitative approaches. The first phase emphasizes a descriptive qualitative approach as the primary interpretative framework, collecting primary data through in-depth interviews with several key informants. Subsequently, the second phase utilizes a quantitative approach with a questionnaire instrument developed based on the qualitative themes identified in the first phase. The research population comprises alumni of the internship program, utilizing census sampling where the entire population is included as the sample. The results indicate that the Internship Program within the People’s House provides valuable practical experience for students and plays a crucial role in constructing a more accurate and positive public perception regarding the vital role of the House of Representatives in the Indonesian democratic system. The findings of this study demonstrate that political education, the direct involvement of the younger generation in the institutional processes of the House of Representatives, and targeted communication strategies are essential instruments in building public trust, increasing social capital, and strengthening the image of state institutions.
Co-Authors Akbar, Yonarisman Muhammad Dina Fadiyah, Dina Ismaya, Mohamad Fajar Haqi Rosadi, Raesita Rakhmawati