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All Journal KOMUNIKA Jurnal Pendidikan Terbuka Dan Jarak Jauh PRoMEDIA DEDIKASI PKM Ilomata International Journal of Social Science PROPAGANDA GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan SIGn Journal of Social Science Srawung: Journal of Social Sciences and Humanities
Rosadi, Raesita Rakhmawati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peran Humas Setjen DPR RI Dalam Mengelola Citra Positif Royandiah, Ida; Akbar, Yonarisman Muhammad; Rosadi, Raesita Rakhmawati
PRoMEDIA Vol 8, No 2 (2022): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v8i2.6543

Abstract

Public Relation atau Hubungan Masyarakat (humas) sudah di anggap penting bagi sebuah lembaga pemerintahan. Humas memiliki peran dalam menciptakan citra organisasi, mengkomunikasikan segala bentuk informasi tentang organisasi kepada publik. DPR RI sebagai lembaga negara saat ini elektabilitasnya menurun dan tidak kunjung baiknya citra DPR RI sebagai lembaga negara di mata masyarakat Indonesia. Selain kinerja DPR RI yang harus ditingkatkan, tentu saja humas sebagai halaman depan lembaga, berperan besar dalam mengubah citra negatif ini menjadi citra positif. Penelitian ini akan melihat bagaimana peran Humas DPR RI dalam menjaga reputasinya di mata publik. Penelitian ini menggunakan metode kualitatif di mana peneliti melakukan kajian kepustakaan, observasi, dan wawancara mendalam terkait topik yang diteliti. Hasil observasi dan wawancara yang didapat kemudian dianalisis menggunakan elemen yang terdapat pada komunikasi humas yaitu komunikasi eksternal. Berdasarkan hasil penelitian ini, ditemukan bahwa masalah utama buruknya citra DPR RI adalah karena tidak berimbangnya berita yang beredar di masyarakat dan juga banyaknya kasus korupsi serta ketidakadilan DPR RI dalam menjalankan fungsinya.Kata Kunci: Humas Pemerintahan, Citra Lembaga, DPR RI
IMPRESSION MANAGEMENT STRATEGY OF JOKOWI ON INSTAGRAM DURING INDONESIA'S PRESIDENTIAL ELECTION CAMPAIGN IN 2019 Rosadi, Raesita Rakhmawati; Wiradharma, Gunawan
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 10 No. 2 (2023): 2023 Desember
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v10i2.126

Abstract

Media plays an essential tool for every candidate to construct and promote their positive images in every election. In the vast development of the Internet and digital media, it is not enough for presidential candidates to only use mainstream media such as television, radio, and printed media. That’s why every presidential candidate must use the Internet, especially social media, to gain purposes. In the 2019 Indonesia Presidential Election, Instagram becomes popular for candidates to promote their self-image. This study will analyze Joko Widodo's personal Instagram account @jokowi three months before election. This study shows that Joko Widodo uses Instagram as his front stage to build his positive image by using several issues such as; his success in building infrastructure, maintaining commodity prices in the market, his concern towards Indonesian athlete achievements, and his fast reaction to natural disasters events. He creates positive image by showing his other side as husband and grandfather. Moreover, he uses his closeness with people to deliver that he is a caring leader. This study suggests that public be more critical in reading message of political campaigns in presidential candidates. It only provides positive issue identified as a front stage that hides the actual reality
The 2024 Presidential Election's Political Dynamics: The Changing of Governments and Dynasties Akbar, Yonarisman Muhammad; Windyaningrum, Rachmawati; Rosadi, Raesita Rakhmawati; Fiani, Isma Dwi; Fajrini, Nurkhalila
Ilomata International Journal of Social Science Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v5i2.1158

Abstract

This article examines the political dynamics taking place during the presidential election of Indonesia in 2024, with a focus on the transition to a new government and the potential emergence of political dynasties. It analyzes the political changes that occurred during the campaign, election, and post-election, and how these changes affected political stability and the country's policy direction. Changes in public opinion, political communication tactics used by candidates and political parties, difficulties encountered during the transition to a new government, and the potential emergence of political dynasties—a phenomenon in which political power is concentrated in the hands of families or power circles—are all included in the analysis. The research method used is qualitative research with a literature study design. The data collection technique uses secondary data from reference sources such as legal products, research articles, and journals collected from Google Scholar, Portal Garuda, and news portals such as BBC Indonesia, BBC News, Kompas.com, and Bawaslu. The literature study technique uses a traditional review. This article seeks to offer a clearer understanding of the political processes influencing the 2024 presidential election result and its consequences for Indonesia's political future by exploring these dynamics.
THE ROLE OF GENERAL ELECTIONS COMMISSION ON TIKTOK TO INCREASE VOTING PARTICIPATION IN THE 2024 ELECTIONS Rosadi, Raesita Rakhmawati
Srawung: Journal of Social Sciences and Humanities Vol. 3 Issue 2 (2024)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/jssh.v3i2.518

Abstract

In 2024, Indonesia conducted its fifth general election, which involved voting for various positions including the President, the Vice President, members of the People’s Consultative Assembly (MPR), the House of Representatives (DPR), and the Regional Representative Council (DPD). Approximately 60 percent of registered voters for this crucial electoral process were young individuals, highlighting their significant potential to influence the country’s political landscape. The role of the General Elections Commission of Indonesia (KPU RI) is crucial in educating young people on the politics, particularly emphasizing their contributions during elections. Political education for the youth has evolved with the emergence of social media platforms, particularly TikTok. This article examines the use of the General Elections Commission’s TikTok account (@KPU_RI) as one of the channels for educating young voters, analyzing its content and its potential impact on fostering politically aware and engaged youth. The research methodology employed in this study is qualitative, focusing on descriptive methods. The research findings identified that the General Elections Commission strategically employs TikTok as a means to educate young voters, utilizing edutainment content revolving around four main themes: democracy, institutions, elections, and political participation. Additionally, the General Elections Commission employ a content marketing strategy to enhance the reach and engagement of their content with young voters.
FORGING DIPLOMATIC BRIDGES: EXPLORING THE ROLE OF TÜRKIYE SCHOLARSHIPS IN STRENGTHENING THE RELATIONSHIP BETWEEN INDONESIAN GRADUATES AND TURKIYE Rosadi, Raesita Rakhmawati; Sayimer, Idil; Wiradharma, Gunawan
Srawung: Journal of Social Sciences and Humanities Vol. 4 Issue 1 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/jssh.v4i1.687

Abstract

This research addresses the growing importance of soft power in international relations, particularly through educational initiatives like the Türkiye Scholarships. The problem statement highlights the need for effective public diplomacy tools that can foster enduring connections between nations, specifically between Turkey and Indonesia. The Turkish Scholarship program is positioned as a strategic effort to enhance Turkey's influence and strengthen bilateral relations through cultural and educational exchanges. The purpose of this research is to explore the role of Indonesian graduates from the Türkiye Scholarships in promoting Turkey's soft power and public diplomacy within Indonesia. By focusing on these alumni, it aims to understand how their experiences in Turkey have influenced their professional lives and their contributions to fostering positive perceptions of Turkey in their home country. This research employs a qualitative methodology, utilizing a case study approach. Data was collected through in-depth interviews with six Indonesian graduates working in various sectors of the Indonesian government, including banks, ministries, and universities. The interviews were conducted between September and October 2022, allowing for a comprehensive analysis of the graduates' experiences and their impact on Turkey's diplomatic efforts. The findings reveal that Indonesian graduates of the Türkiye Scholarships have successfully integrated Turkish values into their careers and daily lives, serving as informal ambassadors for Turkey. Their positions in key governmental roles signify a significant soft power investment for Turkey, as they actively contribute to projects and collaborations that enhance bilateral relations.
Analisis Kepuasan Mahasiswa: Implikasi Peningkatan Kualitas Pendidikan Jarak Jauh Universitas Terbuka Layanan Luar Negeri Daulay, Pardamean; Anglingsari Putri, Mayang; Zikriyani, Hikmah; Syaikhu, Ahmad; Rosadi, Raesita Rakhmawati; Ulfah, Mutiara
Jurnal Pendidikan Terbuka Dan Jarak Jauh Vol. 26 No. 1 (2025)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/ptjj.v26i1.10438.2025

Abstract

Penelitian ini bertujuan untuk menganalisis hasil survei evaluasi layanan bagi mahasiswa Universitas Terbuka (UT) di luar negeri, dengan fokus pada tingkat kepuasan dan implikasinya terhadap peningkatan kualitas layanan. Urgensi penelitian ini terletak pada kebutuhan UT untuk meningkatkan kualitas pendidikan jarak jauh mahasiswa di UT layanan luar negeri, yang menghadapi tantangan aksesibilitas dan dukungan akademik. Survei meliputi aspek aksesibilitas, responsivitas, kualitas materi pembelajaran, dan dukungan administratif, dengan hasil yang menunjukkan variasi tingkat kepuasan di berbagai aspek. Berdasarkan hasil survei, mayoritas responden merasa puas dengan layanan yang tersedia, meskipun ada beberapa area yang dapat ditingkatkan. Penelitian ini mengidentifikasi area yang perlu diperbaiki dan memberikan rekomendasi strategis untuk peningkatan layanan, seperti peningkatan aksesibilitas platform pembelajaran, penyediaan dukungan akademik yang andal dan responsif, percepatan layanan administratif, penyediaan panduan yang jelas, serta pengembangan materi pembelajaran yang relevan dan interaktif. Implementasi rekomendasi ini diharapkan dapat meningkatkan kualitas layanan UT bagi mahasiswa luar negeri dan memperkuat kepuasan mereka dalam mengikuti pendidikan jarak jauh. Luaran dari penelitian ini berupa pemetaan tingkat kepuasan mahasiswa serta rekomendasi perbaikan layanan UT, dengan kontribusi penting dalam mengoptimalkan layanan pendidikan jarak jauh bagi mahasiswa di UT layanan luar negeri.
Wonderful Indonesia Campaign As Indonesia’s Nation Branding On Digital Media Rosadi, Raesita Rakhmawati; Wiradharma, Gunawan; Arisanty, Melisa
KOMUNIKA Vol 5 No 2 (2022): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v5i2.13514

Abstract

Social media’s influence on purchasing decisions is on the radar of a multitude of industries worldwide and the tourism industry is no exception. Social media today is become a tool for countries in the world to promote tourism in their countries. Nation branding is a method for countries to differentiate and distinguish themselves from other countries around the world through branding. This phenomenon allowing countries to compete with each other to attract tourist from all over the world. Thus, every country needs special identity and uniqueness that differ a country from another. Indonesia is one of many countries that have been started a nation branding campaign that called ‘Wonderful Indonesia’ in 2011. Head of Ministry of Tourism of Republic Indonesia Arief Yahya stated that, in 2020 Indonesia have targeted 20 million of foreign tourists to come to Indonesia with a projected foreign exchange earnings of 18.5 billion USD (kemenpar.go.id). This study found that Wonderful Indonesia Campaign has been communicated through digital media (Website, Facebook, Instagram, Twitter, and YouTube). This study describes the channels that were utilized to promote the campaign and gives inputs to optimize the technical and content used in the campaign media.
Pola Komunikasi Interpersonal dalam Hubungan Orang Tua dan Anak Berkebutuhan Khusus (ABK) Wicaksana, Fajar Putra; Rosadi, Raesita Rakhmawati
PROPAGANDA Vol 4 No 2 (2024): PROPAGANDA: Journal Ilmu Komunikasi
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/prop.v4i2.1606

Abstract

Children with special needs are often labeled as special children because in general caring for and raising children with special needs (ABK) requires different parenting and education patterns from ordinary children. This research aims to understand communication patterns between parents and children with special needs, especially children with autism. The research method used is qualitative with descriptive data analysis. Observations were carried out on a family in West Jakarta consisting of a single mother and three children, where the eldest child, 7 years old, was diagnosed with autism. This research also involved in-depth interviews with mothers as the main source. The research results show that effective communication approaches for children with special needs vary according to the child's needs and responses. Parents adopt a variety of methods, from a heart-to-heart approach to a firm but personal approach, to help their children develop better social skills and behavior. A supportive and positive environment plays an important role in the development of children with special needs, providing positive affirmations and messages that improve the child's response and mental development. On the other hand, a negative environment can have a negative impact on a child's development. It is hoped that this research can become a reference for educators, therapists and other professionals in developing more effective intervention methods for autistic children.
Program Magang di Rumah Rakyat: Membangun Citra Positif Dewan Perwakilan Rakyat Republik Indonesia Akbar, Yonarisman Muhammad; Rosadi, Raesita Rakhmawati; Royandiah, Ida
SIGn Journal of Social Science Vol 5 No 1: Juni - November 2024
Publisher : CV. Social Politic Genius (SIGn)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37276/sjss.v5i1.362

Abstract

This study aims to analyze in depth the contribution of the Internship Program within the People’s House to building a positive image of the House of Representatives. The study employs a mixed methods approach with an explanatory sequential design, integrating qualitative and quantitative approaches. The first phase emphasizes a descriptive qualitative approach as the primary interpretative framework, collecting primary data through in-depth interviews with several key informants. Subsequently, the second phase utilizes a quantitative approach with a questionnaire instrument developed based on the qualitative themes identified in the first phase. The research population comprises alumni of the internship program, utilizing census sampling where the entire population is included as the sample. The results indicate that the Internship Program within the People’s House provides valuable practical experience for students and plays a crucial role in constructing a more accurate and positive public perception regarding the vital role of the House of Representatives in the Indonesian democratic system. The findings of this study demonstrate that political education, the direct involvement of the younger generation in the institutional processes of the House of Representatives, and targeted communication strategies are essential instruments in building public trust, increasing social capital, and strengthening the image of state institutions.
Pelatihan Instagram Bisnis dan Whatsapp Bisnis Untuk UKM di Desa Tonjong, Kabupaten Bogor Yulia, Irla; Rosadi, Raesita Rakhmawati
DEDIKASI PKM Vol. 5 No. 1 (2024): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dedikasipkm.v5i1.36566

Abstract

Di era digital saat ini produk dan jasa para pengusaha Usaha Kecil dan Menengah (UKM) tidak hanya dapat dipasarkan secara tradisional tetapi juga lewat platform digital seperti e-commerce dan media sosial. Tidak seperti berjualan di e-commerce, pemasaran produk di media sosial jauh lebih mudah dan sederhana. Saat ini, pemasaran produk pengusaha UKM di Desa Tonjong, Kabupaten Bogor masih mengandalkan cara tradisional dan belum menggunakan platform digital. Untuk mendongkrak pemasaran produk perlu diadakan pelatihan pemasaran melalui platform media sosial bagi para pelaku UKM Desa Tonjong agar dapat menjangkau pasar yang lebih luas. Pelatihan pemasaran ini difokuskan pada penggunaan aplikasi Instagram Bisnis dan WhatsApp Bisnis. Hal ini karena, dua aplikasi ini adalah aplikasi yang paling sering digunakan dan diakses oleh masyarakat Indonesia. Pelatihan ini bertujuan untuk meningkatkan keahlian pemasaran para pelaku UKM Desa Tonjong melalui platform Instagram Bisnis dan WhatsApp Bisnis untuk memasarkan dan mempromosikan produknya. Setelah diadakan pelatihan, peserta memiliki akun Instagram Bisnis dan WhatsApp Bisnis, serta memiliki keahlian untuk menggunakannya dalam kegiatan promosi dan penjualan produknya.
Co-Authors Akbar, Yonarisman Muhammad Dina Fadiyah, Dina Fajrini, Nurkhalila Fiani, Isma Dwi Ismaya, Mohamad Fajar Haqi Mayang Anglingsari Putri, Mayang Anglingsari Melisa Arisanty Mutiara Ulfah Pardamean Daulay Rachmawati Windyaningrum, Rachmawati Royandiah, Ida Sayimer, Idil Syaikhu, Ahmad Wicaksana, Fajar Putra Wiradharma, Gunawan Yulia, Irla Zikriyani, Hikmah