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All Journal Jurnal SEPA (Social Economic and Agribusiness Journal) JURNAL AGROSAINS : Karya Kreatif dan Inovatif
Sunyigono, Andrie K.
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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ANALISIS PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DI COFFEE SHOP “RETORIKA KOPI” BANGKALAN Masita, Siti; Suprapti, Isdiana; Wijayanti, Dian Eswin; Sunyigono, Andrie K.
JURNAL AGROSAINS : Karya Kreatif dan Inovatif Vol 9 No 1 (2024): JURNAL AGROSAINS : Karya Kreatif dan Inovatif
Publisher : Universitas Islam Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31102/agrosains.2024.9.1.1-12

Abstract

Retorika Kopi is one of the coffee shops that emerged in the midst of intense competition with many businesses in the same field. The purpose of the study was to determine the attributes that consumers consider most in making purchases at Retorika Kopi, and to determine the stages of consumers in making purchasing decisions at Retorika Kopi. The sample used was 100 respondents who were calculated using the Cochran formula. The data was analyzed using validity test, reliability test, and fishbein analysis. The results showed that in deciding to buy at Retorika Kopi, the service attributes, facilities, and atmosphere have a positive value, while the price attribute has a neutral consumer attitude value. The process of making purchasing decisions at Retorika Kopi is carried out through the stages of need recognition, information search, evaluation, purchase and post-purchase processes. Updating and maintaining coffee shops, providing live music performances or interesting events at certain times are things that can be recommended to provide a comfortable atmosphere for consumers.
MOTIVASI PETANI GARAM DALAM MELAKUKAN USAHATANI GARAM DI DESA PINGGIR PAPAS KECAMATAN KALIANGET KABUPATEN SUMENEP Hasan, Fuad; Rizal, Moh.; Sunyigono, Andrie K.
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 20, No 1 (2023): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v20i1.62796

Abstract

There are several risks that must be faced by salt farmers in salt farming, such as price instability, uncertain weather/climate, and competition for imported salt, however there are still many salt farmers who do salt farming, which means there is still motivation to do so. The purpose of this study was to determine the level of motivation and factors related to the motivation of salt farmers in doing salt farming. A sample of 42 salt farmers in Pinggir Papas Village, Kalianget District, was taken by purposive sampling. Data collected by structured interviews. Data analysis was done by quantitative descriptive and Spearman Rank correlation test. The result of this research is that the motivation level of salt farmers in Pinggir Papas Village, Kalianget District, Sumenep Regency was in high category. Factors that are positively related to the motivation of farmers (pegaram) were social aspects and economic aspects where the social aspect has a higher close relationship than the economic aspect. While the government aspect has a negative correlation coefficient
Co-Authors Dian Eswin Wijayanti Fuad Hasan Isdiana Suprapti Moh. Rizal, Moh. Siti Masita, Siti