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All Journal TRIMAS: Jurnal Inovasi dan Pengabdian Kepada Masyarakat Sinergi International Journal of Management and Business Sinergi International Journal of Economics Sinergi International Journal of Education
Hersusetiyati
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Social Sciences

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The Dynamics Of The Digital Economy On The Export Performance Of Indonesian MSMEs Hersusetiyati; Chandra, Martin Purnama
Sinergi International Journal of Economics Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i2.243

Abstract

This research reveals the dynamics of the digital economy and its impact on the export performance of Indonesian MSMEs. Utilizing recent data and international relations theory, this research identifies the significant transformations taking place in global trade patterns due to the shift towards a digital economy. Indonesian MSMEs play a key role in the country's exports, and the dynamics of the digital economy have provided new opportunities and challenges for their export growth. The analysis in this research includes positive effects such as greater global market access, operational efficiency, and improved competitiveness. However, challenges such as changes in consumer demand, intensified competition, and data security must also be addressed. Through an in-depth understanding of the dynamics of the digital economy, Indonesian MSMEs can optimize their export performance, create new strategies, and improve their competitiveness in the ever-changing global market.
The Importance of Training on Employee Performance at PT. Anaszaen, Karawang City, West Java, Indonesia Firdaus, Ridwan Tho At; Hersusetiyati
Sinergi International Journal of Education Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/education.v2i2.263

Abstract

In the era of globalization, companies' need for quality labor is increasing. Companies must be adaptive and improve their capabilities to compete. Human resources play an important role in achieving the company's goals. This study aims to determine the effect of training on employee performance at PT. Anaszaen Karawang, given the continued decline in annual performance.The research method used a descriptive quantitative survey with saturated sampling in 36 respondents of PT. Anaszaen. The data collection technique uses observation, interviews and questionnaires. Data analysis was carried out with descriptive statistics, simple linear regression, partial hypothesis test, determination coefficient, validity test, and reliability test using SPSS Version 23. The results of the hypothesis test showed that training had a positive and significant effect on employee performance (significance 0.000 < 0.05; t count 16.469 > t table 2.03224). The determination coefficient of 88.9% shows that training contributes 88.9% to employee performance, with 11.1% influenced by other factors that were not studied. Although the training is considered quite good, there are aspects that need to be improved, especially the trainees, training methods, and work quality.
Integrating TAM, Trust and Perceived Risk Factors on Emerging-Market Consumers’ Attitude Towards Shopping for Muslim Fashion Online Sari, Ratna Deli; Hersusetiyati; Ekaputra, Adriansyah Ekaputra; Ihwani, Najmi
Sinergi International Journal of Management and Business Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i3.244

Abstract

This study aims to explore the factors affecting consumer attitudes towards using online shopping platforms, especially for purchasing muslim fashion online . The research is grounded in The Technology Acceptance Model (TAM) by Davis (1986), and examines variables such as perceived usefulness and perceived ease-of-use, as well as trust and perceived risk, in relation to consumer attitudes towards online shopping. The study employs a survey method to collect data and information for analysis. Causal analysis is conducted using Linear Regression PROCESS version 3.4 with the help of SPSS version 24. The sample consists of 100 consumers who have previously bought Muslim fashion online, randomly selected from Bandung. The findings reveal that perceived usefulness, perceived ease-of-use, trust, and perceived risk significantly impact consumer attitudes towards repeated online shopping.
Pelatihan dan Pendampingan Penggunaan Teknologi untuk Pengolahan Kripik Mangga Gedong Gincu di Desa Jembarwangi, Sumedang Sikki, Nurhaeni; Hersusetiyati; Zaelani, Pupi Indriati; Sari, Ratna Deli; Kusuma, Ajeng Nisa; Wijaya, Wisnu; Putri, Cantika Dea Nurlaela; Ihwani, Najmi; Muzakki, Ahmad; Maulana, Salas Iqbal
TRIMAS: Jurnal Inovasi dan Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): Trimas: Jurnal Inovasi dan Pengabdian Kepada Masyarakat
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/trimas.v4i2.1015

Abstract

Program pengabdian kepada masyarakat (PKM) ini dilaksanakan di Desa Jembarwangi, Kecamatan Tomo, Kabupaten Sumedang, Jawa Barat, yang dikenal sebagai salah satu daerah penghasil buah eksotis, yaitu Mangga Gedong Gincu. Desa ini menghadapi masalah besar ketika musim panen tiba, terutama karena banyak buah mangga yang tidak memenuhi standar ekspor (grade Ab1) maupun lokal (grade Ab2), sehingga menyebabkan penumpukan buah yang akhirnya membusuk dan berpotensi mencemari lingkungan. Untuk mengatasi persoalan tersebut sekaligus meningkatkan perekonomian desa, dana Hibah PKM DRTPM Kemenristek tahun 2024 bersama Universitas Sangga Buana YPKP Bandung mendukung pengembangan produk kripik mangga Gedong Gincu di Desa Jembarwangi, agar dapat dipasarkan dengan baik dan memberikan manfaat ekonomi yang signifikan. Metode yang digunakan dalam kegiatan ini meliputi demonstrasi langsung proses pembuatan kripik, diskusi interaktif, dan pelatihan praktis yang melibatkan masyarakat. Hasil dari kegiatan ini menunjukkan respon positif dari peserta, namun dibutuhkan pendampingan lanjutan untuk memastikan hasil yang lebih maksimal. Hasil dari kegiatan pelatihan ini dibahas dalam artikel berjudul "Pelatihan dan Pendampingan Penggunaan Teknologi untuk Pengolahan Kripik Mangga Gedong Gincu di Desa Jembarwangi, Sumedang."
Co-Authors Ahmad Muzakki Chandra, Martin Purnama Ekaputra, Adriansyah Ekaputra Firdaus, Ridwan Tho At Ihwani, Najmi Kusuma, Ajeng Nisa Maulana, Salas Iqbal Putri, Cantika Dea Nurlaela Ratna Deli Sari Sikki, Nurhaeni Wisnu Wijaya Zaelani, Pupi Indriati