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All Journal TRIMAS: Jurnal Inovasi dan Pengabdian Kepada Masyarakat Multifinance Toplama
Zaelani, Pupi Indriati
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Pelatihan dan Pendampingan Penggunaan Teknologi untuk Pengolahan Kripik Mangga Gedong Gincu di Desa Jembarwangi, Sumedang Sikki, Nurhaeni; Hersusetiyati; Zaelani, Pupi Indriati; Sari, Ratna Deli; Kusuma, Ajeng Nisa; Wijaya, Wisnu; Putri, Cantika Dea Nurlaela; Ihwani, Najmi; Muzakki, Ahmad; Maulana, Salas Iqbal
TRIMAS: Jurnal Inovasi dan Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): Trimas: Jurnal Inovasi dan Pengabdian Kepada Masyarakat
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/trimas.v4i2.1015

Abstract

Program pengabdian kepada masyarakat (PKM) ini dilaksanakan di Desa Jembarwangi, Kecamatan Tomo, Kabupaten Sumedang, Jawa Barat, yang dikenal sebagai salah satu daerah penghasil buah eksotis, yaitu Mangga Gedong Gincu. Desa ini menghadapi masalah besar ketika musim panen tiba, terutama karena banyak buah mangga yang tidak memenuhi standar ekspor (grade Ab1) maupun lokal (grade Ab2), sehingga menyebabkan penumpukan buah yang akhirnya membusuk dan berpotensi mencemari lingkungan. Untuk mengatasi persoalan tersebut sekaligus meningkatkan perekonomian desa, dana Hibah PKM DRTPM Kemenristek tahun 2024 bersama Universitas Sangga Buana YPKP Bandung mendukung pengembangan produk kripik mangga Gedong Gincu di Desa Jembarwangi, agar dapat dipasarkan dengan baik dan memberikan manfaat ekonomi yang signifikan. Metode yang digunakan dalam kegiatan ini meliputi demonstrasi langsung proses pembuatan kripik, diskusi interaktif, dan pelatihan praktis yang melibatkan masyarakat. Hasil dari kegiatan ini menunjukkan respon positif dari peserta, namun dibutuhkan pendampingan lanjutan untuk memastikan hasil yang lebih maksimal. Hasil dari kegiatan pelatihan ini dibahas dalam artikel berjudul "Pelatihan dan Pendampingan Penggunaan Teknologi untuk Pengolahan Kripik Mangga Gedong Gincu di Desa Jembarwangi, Sumedang."
ENHANCING INFORMATION LITERACY SKILLS ROUGH THE IMPLEMENTATION OF THE EMPOWERING 8 MODEL FOR THE ACHIEVEMENT OF SUSTAINABLE DEVELOPMENT GOALS Rachman, Reza Saeful; Zaelani, Pupi Indriati; Sidik, Adi Permana; Irma, Neng
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.222

Abstract

The 2030 Sustainable Development Goals (SDGs) are global goals set by the United Nations to achieve sustainable progress and improve people's quality of life.   In the era of digital transformation, information literacy is an important key in achieving the SDGs. In the context of education, literacy plays an important role in achieving the SDGs. This article aims to review various literature on improving information literacy skills through the Empowering Model in the success of the Sustainable Development Goals. The method used by the author is the literature study method. The literature study in this research was taken from various sources, including scientific journals, books, and other literature. The result of this literature study is an empowering 8 model that can be implemented in schools and outside schools to improve the quality of community literacy.  The empowering 8 information literacy  model includes the ability to identify, explore, select, organize, create, present, assess, and apply information that can benefit individuals and society.
UTILIZATION OF MSME DIGITAL MARKETING STRATEGIES ON INSTAGRAM DESCRIPTIVE QUALITATIVE ANALYSIS @DENISA_SPREI Yulianti, Alin; Zaelani, Pupi Indriati; Munastha, Ketut Abimanyu; Lestari, Nina; Muzakki, Ahmad
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.225

Abstract

This study aims to analyze the digital marketing strategies employed by micro, small, and medium enterprises (MSMEs) on Instagram, specifically focusing on the @denisa_sprei account. The research employs a descriptive qualitative approach, utilizing data collected through direct observations of the Instagram account, semi-structured interviews with the account owner, and analysis of Instagram features and performance metrics. The primary objectives are to identify the key strategies used for enhancing brand visibility, engaging with customers, and boosting sales through Instagram. The findings reveal that @denisa_sprei effectively employs several strategies to maximize its digital marketing efforts. The use of visually appealing content, including high-quality images and engaging videos, plays a crucial role in attracting customer attention and building brand identity. Active interaction with followers through comments and direct messages (DMs) strengthens customer relationships and improves loyalty while leveraging Instagram features such as Instagram Stories, Instagram Reels, and Instagram Shopping enhances customer convenience and facilitates the purchasing process. Additionally, Instagram Insights is utilized to track performance and adjust strategies based on follower preferences and engagement metrics. Overall, the study concludes that Instagram serves as a powerful marketing tool for MSMEs, providing significant benefits in terms of brand visibility, customer engagement, and sales growth. These insights offer valuable guidance for other MSMEs seeking to optimize their social media marketing strategies.
MICRO, SMALL, MEDIUM ENTERPRISES (MSMEs) DEVELOPMENT THROUGH INSTAGRAM DIGITAL CONTENT, DESCRIPTIVE QUALITATIVE ANALYSIS @Bagja.id Zaelani, Pupi Indriati; Yulianti, Alin; Munastha, Ketut Abimanyu; Lestari, Nina; Muzakki, Ahmad
TOPLAMA Vol. 2 No. 2 (2025): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i2.307

Abstract

Social media is now not only a platform for sharing photos and videos but has become a channel for MSMEs to promote their products. This research will discuss how the @bagja.id account uses visual and narrative content on Instagram to build a strong brand image and increase the visibility of the MSMEs it represents. This research method uses a descriptive qualitative method in which a social phenomenon will be analyzed and interpreted and then connected with relevant theories. The results of this research show that the management of an MSME account must be managed well by paying attention to the use of hashtags, copywriting, and building interaction with followers. The important thing to pay attention to is how the process of building interaction with followers in account management is very important because this can build brand awareness. Based on an analysis of the @Bagja.id account, it can be concluded that they have succeeded in adopting a soft-selling marketing strategy with a focus on visual content such as photos, videos, and reels.  Apart from that, managing content and information in the account is very important to create a relationship between the account and followers which will later create brand awareness.
DIGITAL NARRATIVES ON SOCIAL MEDIA AS AN INSTRUMENT FOR LOCAL CULTURAL PRESERVATION: A DIGITAL CULTURAL COMMUNICATION APPROACH Zaelani, Pupi Indriati; Yulianti , Alin; Muzakki, Ahmad
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.501

Abstract

This study examines the role of digital narrative as an instrument for preserving local culture in the midst of the challenges of globalization and digitalization. The focus of the study is the Instagram account @pesona.indonesia, which is managed by the Ministry of Tourism and Creative Economy of the Republic of Indonesia, as a medium for tourism and cultural promotion. Through a qualitative approach with a content analysis method, this study describes the form of digital narrative, analyzes the integration of local cultural values, and assesses the contribution of audience interaction in cultural preservation. The results of the study show that the digital narrative on the @pesona.indonesia account is built through a combination of cinematic visual storytelling and the use of distinctive, persuasive, and informative language. Content such as Gelar Melayu Serangpun, Kamist Toraja, and the Sabang–Merauke narrative are evidence of how visual elements, texts, and cultural symbols combine to form captivating representations and create emotional attachment. The integration of local cultural values, such as collectivity, togetherness, and identity, is carried out authentically and contextually through the visualization of traditions, arts, culinary, and customs, complete with explanations of their meanings and philosophies. Furthermore, audiences play an active role in preserving culture through high levels of engagement (likes, comments, shares), the formation of user-generated content (UGC), and the potential for collaboration. These interactions not only expand the reach of cultural messages but also create spaces for dialogue and collective participation. Theoretically, this study enriches the study of digital cultural communication, while practically, providing strategic recommendations for social media managers and communication practitioners in designing engaging digital content while strengthening national cultural identity.
THE EFFECT OF BRAND AWARENESS AND PRODUCT QUALITY ON CONSUMER LOYALTY TO JNC SNACK FOOD PRODUCTS COOKIES IN BANDUNG CITY Rahmaeni, Define Haifa; Aprianti, Ine; Zaelani, Pupi Indriati; Hersusetiyati, Hersusetiyati
Multifinance Vol. 3 No. 3 (2026): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i3.514

Abstract

JNCCookies faces challenges in maintaining revenue stability outside of seasonal periods. The  preliminary survey results indicate that consumer brand awareness of JNC Cookies is relatively low  and that the product quality has not fully met consumer satisfaction, thereby affecting consumer  loyalty.This study aims to analyze the influence of brand awareness and product quality on consumer  loyalty using a qualitative method quantified through a descriptive and verificative approach involving  100 respondents. The novelty of this research lies in its focus on the relationship between brand  awareness and product quality toward consumer loyalty at JNC Cookies, which has not been  extensively studied specifically within the handmade cookie industry in Bandung City.The findings  reveal that both brand awareness and product quality have a effect on consumer loyalty, both partially  and simultaneously. These results emphasize that both factors play an essential role in building long term consumer loyalty.Based on these findings, JNC Cookies is recommended to strengthen its  marketing strategies through more intensive promotions, building a strong brand identity, and creating  unique product characteristics that differentiate it from competitors in order to foster stronger and more  sustainable consumer loyalty.
Co-Authors Ahmad Muzakki Aprianti, Ine Hersusetiyati Hersusetiyati, Hersusetiyati Ihwani, Najmi Irma, Neng Kusuma, Ajeng Nisa Lestari, Nina Maulana, Salas Iqbal Putri, Cantika Dea Nurlaela Rachman, Reza Saeful Rahmaeni, Define Haifa Ratna Deli Sari Sidik, Adi Permana Sikki, Nurhaeni Wisnu Wijaya Yulianti , Alin Yulianti, Alin