Article Per Year (5 Year)
p-Index From 2020 - 2025
0.882
P-Index
This Author published in this journals
All Journal Asia-Pacific Management and Business Application International Journal Of Science, Technology & Management (IJSTM) Jurnal IPTEK Bagi Masyarakat Ecoducation
Batara, Lisa Charisa
Unknown Affiliation
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Physics Public Health Social Sciences Transportation

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Exploring the Influence of Viewers Engagement in Live Shopping: A Study on the Impact of Skepticism and Perceived Emotional Value on Purchase Intention Batara, Lisa Charisa; Sugiarto, Catur
International Journal of Science, Technology & Management Vol. 5 No. 3 (2024): May 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i3.1097

Abstract

The primary aim of this study is to investigate how viewer engagement during live streaming shopping impacts consumer skepticism, perceived emotional value, and purchase intention. Utilizing the Structural Equation Modeling (SEM) Partial Least Squares (PLS) method, we analyzed survey data gathered from consumers actively involved in the live streaming e-commerce scene in Indonesia. .The research findings indicate significant support for the proposed hypotheses. Viewer engagement is proven to have a positive impact on consumer skepticism levels and significantly contributes to the enhancement of perceived emotional value. However, interesting findings emerge when consumer skepticism levels do not significantly influence their purchase intentions. On the contrary, perceived emotional value has a significant positive impact on purchase intention. Practical implications of this research involve expanding marketing strategies that focus on increasing viewer engagement and providing strong emotional value to encourage consumer purchase intentions during live streaming shopping sessions. This research contributes to the understanding of consumer dynamics in the context of live streaming e-commerce and provides guidance for companies to optimize customer interactions and sales outcomes.
Beyond Clicks: Enhancing Live Shopping Experiences with Visual Appeal, Social Support, and Purchase Intent Sparks Batara, Lisa Charisa; Suryandari, Retno Tanding; Suryanadi, Pram; Sugiarto, Catur
APMBA (Asia Pacific Management and Business Application) Vol 13, No 1 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.01.3

Abstract

This research delves into the intricate dynamics of consumer behavior on social commerce platforms, emphasizing the connections between visual appeal, customer involvement, hedonic value, social support, and buy intention. A positive link between visual appeal and hedonic value (t = 3.980, p < 0.001) is revealed by our analysis of 249 respondents' data using SmartPLS 3, highlighting the critical role that visually appealing information plays in piquing consumers' interest and encouraging participation. Furthermore, we emphasize the role that social support plays in determining customer engagement (t = 5.067, p < 0.001) and hedonic value (t = 3.134, p = 0.002), demonstrating the necessity of establishing social ties in online shopping settings. Our study found that hedonic value had a substantial impact on purchase intention (t = 7.672, p < 0.001), indicating that emotional fulfillment is an important factor in consumer decision-making. We also find a strong association between customer engagement and purchase intention (t = 3.372, p = 0.001), indicating that actively engaging customers in brand experiences enhances their likelihood of making a purchase.
Optimalisasi UMKM Lidi Ngurupi di Kelurahan Gayamdompo melalui Digitalisasi Keuangan dan Peningkatan Pemasaran Suryandari, Retno Tanding; Sugiarto, Catur; Haryono, Tulus; Suryanadi, Pram; Batara, Lisa Charisa; Marlina, Revy Lidiya Oni
Jurnal IPTEK Bagi Masyarakat Vol 5 No 1 (2025)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i1.1164

Abstract

Low digital financial literacy, limited understanding of digital marketing strategies, and the absence of clear separation between personal and business finances are the main challenges faced by the partners in managing their businesses. This community service program aims to enhance digital financial recording skills, develop marketing capacity through social media and e-commerce platforms, and promote the adoption of financial separation practices to support professional and sustainable business management. The method consists of three main stages: (1) the initiation and socialization stage, which focuses on identifying and thoroughly understanding the problems, assessing the needs of the partners, and planning the program in detail; (2) the implementation stage, which involves training in financial record-keeping and the use of social media as a marketing tool; and (3) the evaluation and reflection stage to assess program effectiveness and provide feedback for continuous improvement. The results show an increase in MSME actors’ understanding of financial management and digital marketing, which has positively impacted business efficiency, market expansion, and strengthened the MSME’s role as a local economy actor rooted in culture. This program serves as an adaptive and sustainable empowerment model for MSMEs.
Tren Live Shopping: Pengaruh Customer Engagement, Perceived Emotional Value, dan Social Support terhadap Purchase Intention Batara, Lisa Charisa
Economic and Education Journal (Ecoducation) Vol. 6 No. 2 (2024): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini menguji hubungan antara Customer engagement, Perceived emotional value, dan Social support dengan niat pembelian (Purchase Intention) menggunakan metode SEM-PLS 3. Hasil analisis menunjukkan bahwa Customer engagement (T Statistic 2.018, P value 0.044) dan Perceived emotional value (T Statistic 7.924, P value 0) berhubungan signifikan dan positif dengan niat pembelian, konsisten dengan penelitian sebelumnya. Sebaliknya, hubungan antara Social support dan niat pembelian tidak signifikan (T Statistic 1.077, P value 0.282). Penelitian ini menegaskan pentingnya Customer engagement dan Perceived emotional value dalam mempengaruhi niat pembelian dibandingkan dengan Social support.
Beyond Clicks: Enhancing Live Shopping Experiences with Visual Appeal, Social Support, and Purchase Intent Sparks Batara, Lisa Charisa; Suryandari, Retno Tanding; Suryanadi, Pram; Sugiarto, Catur
APMBA (Asia Pacific Management and Business Application) Vol. 13 No. 1 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.01.3

Abstract

This research delves into the intricate dynamics of consumer behavior on social commerce platforms, emphasizing the connections between visual appeal, customer involvement, hedonic value, social support, and buy intention. A positive link between visual appeal and hedonic value (t = 3.980, p < 0.001) is revealed by our analysis of 249 respondents' data using SmartPLS 3, highlighting the critical role that visually appealing information plays in piquing consumers' interest and encouraging participation. Furthermore, we emphasize the role that social support plays in determining customer engagement (t = 5.067, p < 0.001) and hedonic value (t = 3.134, p = 0.002), demonstrating the necessity of establishing social ties in online shopping settings. Our study found that hedonic value had a substantial impact on purchase intention (t = 7.672, p < 0.001), indicating that emotional fulfillment is an important factor in consumer decision-making. We also find a strong association between customer engagement and purchase intention (t = 3.372, p = 0.001), indicating that actively engaging customers in brand experiences enhances their likelihood of making a purchase.
Co-Authors Marlina, Revy Lidiya Oni Retno Tanding Suryandari Sugiarto, Catur Suryanadi, Pram Tulus Haryono, Tulus