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All Journal Asia-Pacific Management and Business Application Journal of Innovation in Business and Economics DedikasiMU: Journal of Community Service Jurnal IPTEK Bagi Masyarakat
Suryanadi, Pram
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences

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Navigating entrepreneurial terrain: The role of technology readiness and gender in shaping intentions Haryanto, Haryanto; Haryono, Tulus; Tanding Suryandari, Retno; Sugiarto, Catur; Suryanadi, Pram; Rawidyo Putro, Tetuko; Budiwati, Christiyaningsih
Journal of Innovation in Business and Economics Vol. 7 No. 01 (2023): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v7i01.28154

Abstract

The pervasive influence of information technology across various life sectors, particularly in the business realm, has prompted this study to investigate the impact of technology readiness on entrepreneurial intentions within a student context. A purposive sampling method was employed to select a sample comprising 213 college students, and Structural Equation Modeling (SEM) was utilized to assess the interrelationships among the study's constructed variables. The findings underscore the significant impact of technology readiness on attitudes, which, in turn, plays a pivotal role in shaping entrepreneurial intentions. Furthermore, the research highlights the influential roles of subjective norms and perceived behavioral control in the formation of entrepreneurial intentions. Conversely, results from the Multi-Group Analysis (MGA) do not support the gender variable as a moderating factor. However, a noteworthy revelation emerges from the bootstrapping analysis, unveiling gender-based differences in the influence of subjective norm variables on entrepreneurial intentions when comparing male and female groups.
Beyond Clicks: Enhancing Live Shopping Experiences with Visual Appeal, Social Support, and Purchase Intent Sparks Batara, Lisa Charisa; Suryandari, Retno Tanding; Suryanadi, Pram; Sugiarto, Catur
APMBA (Asia Pacific Management and Business Application) Vol 13, No 1 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.01.3

Abstract

This research delves into the intricate dynamics of consumer behavior on social commerce platforms, emphasizing the connections between visual appeal, customer involvement, hedonic value, social support, and buy intention. A positive link between visual appeal and hedonic value (t = 3.980, p < 0.001) is revealed by our analysis of 249 respondents' data using SmartPLS 3, highlighting the critical role that visually appealing information plays in piquing consumers' interest and encouraging participation. Furthermore, we emphasize the role that social support plays in determining customer engagement (t = 5.067, p < 0.001) and hedonic value (t = 3.134, p = 0.002), demonstrating the necessity of establishing social ties in online shopping settings. Our study found that hedonic value had a substantial impact on purchase intention (t = 7.672, p < 0.001), indicating that emotional fulfillment is an important factor in consumer decision-making. We also find a strong association between customer engagement and purchase intention (t = 3.372, p = 0.001), indicating that actively engaging customers in brand experiences enhances their likelihood of making a purchase.
PENGEMBANGAN PEMBELAJARAN PERLINDUNGAN DIRI PADA ANAK ATAS KASUS KEKERASAN SEKSUAL DI KB DAN RA PERMATA HATI JEBRES Sugiarto, Catur; Suryanadi, Pram; Suryandari, Retno Tanding; Auliarahman, Lutfi; Oktaviana, Anggerka Harum
DedikasiMU : Journal of Community Service Vol 6 No 4 (2024): Desember
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/dedikasimu.v6i4.8392

Abstract

Masa anak usia dini merupakan masa keemasan dimana di masa ini otak anak mengalami perkembangan paling cepat. Pada masa ini anak-anak memiliki rasa ingin tahu yang tinggi terkait sesuatu sehingga jenjang pendidikan pertama harus dilaksanakan dengan baik dan benar. Salah satu kegiatan yang dapat dilakukan untuk meningkatkan pemahaman anak adalah edukasi dengan pendekatan holistik dalam memberikan pendidikan perlindungan diri bagi anak usia dini. Pendidikan perlindungan diri dilakukan untuk mencegah kekerasan seksual yang terjadi pada anak. Sasaran utama kekerasan seksual sering terjadi pada makhluk polos dan lugu yang dilakukan oleh oknum untuk berbuat jahat. Anak-anak merupakan makhluk polos dan lugu sehingga pembelajaran mengenai perlindungan diri pada anak sangat penting. Metode pembelajaran dilakukan dengan perpaduan sosialisasi, dongeng cerita, dan media mewarnai objek anggota tubuh serta menggandeng pihak ketiga yaitu Ksatria Anak. Hasil penelitian menunjukkan bahwa pembelajaran dengan pendekatan holistik mampu meningkatkan pemahaman anak-anak tentang batasan pribadi, langkah-langkah untuk melindungi diri, serta membantu orang tua dalam membimbing anak-anak terkait keamanan pribadi.
Optimalisasi UMKM Lidi Ngurupi di Kelurahan Gayamdompo melalui Digitalisasi Keuangan dan Peningkatan Pemasaran Suryandari, Retno Tanding; Sugiarto, Catur; Haryono, Tulus; Suryanadi, Pram; Batara, Lisa Charisa; Marlina, Revy Lidiya Oni
Jurnal IPTEK Bagi Masyarakat Vol 5 No 1 (2025)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i1.1164

Abstract

Low digital financial literacy, limited understanding of digital marketing strategies, and the absence of clear separation between personal and business finances are the main challenges faced by the partners in managing their businesses. This community service program aims to enhance digital financial recording skills, develop marketing capacity through social media and e-commerce platforms, and promote the adoption of financial separation practices to support professional and sustainable business management. The method consists of three main stages: (1) the initiation and socialization stage, which focuses on identifying and thoroughly understanding the problems, assessing the needs of the partners, and planning the program in detail; (2) the implementation stage, which involves training in financial record-keeping and the use of social media as a marketing tool; and (3) the evaluation and reflection stage to assess program effectiveness and provide feedback for continuous improvement. The results show an increase in MSME actors’ understanding of financial management and digital marketing, which has positively impacted business efficiency, market expansion, and strengthened the MSME’s role as a local economy actor rooted in culture. This program serves as an adaptive and sustainable empowerment model for MSMEs.
Co-Authors Auliarahman, Lutfi Batara, Lisa Charisa Budiwati, Christiyaningsih Haryanto Haryanto Marlina, Revy Lidiya Oni Oktaviana, Anggerka Harum Rawidyo Putro, Tetuko Retno Tanding Suryandari Sugiarto, Catur Tulus Haryono, Tulus