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All Journal Asia-Pacific Management and Business Application Journal of Innovation in Business and Economics Habitus: Jurnal Pendidikan Sosiologi dan Antropologi SEMAR DedikasiMU: Journal of Community Service Jurnal IPTEK Bagi Masyarakat
Suryanadi, Pram
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences

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Navigating entrepreneurial terrain: The role of technology readiness and gender in shaping intentions Haryanto, Haryanto; Haryono, Tulus; Tanding Suryandari, Retno; Sugiarto, Catur; Suryanadi, Pram; Rawidyo Putro, Tetuko; Budiwati, Christiyaningsih
Journal of Innovation in Business and Economics Vol. 7 No. 01 (2023): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v7i01.28154

Abstract

The pervasive influence of information technology across various life sectors, particularly in the business realm, has prompted this study to investigate the impact of technology readiness on entrepreneurial intentions within a student context. A purposive sampling method was employed to select a sample comprising 213 college students, and Structural Equation Modeling (SEM) was utilized to assess the interrelationships among the study's constructed variables. The findings underscore the significant impact of technology readiness on attitudes, which, in turn, plays a pivotal role in shaping entrepreneurial intentions. Furthermore, the research highlights the influential roles of subjective norms and perceived behavioral control in the formation of entrepreneurial intentions. Conversely, results from the Multi-Group Analysis (MGA) do not support the gender variable as a moderating factor. However, a noteworthy revelation emerges from the bootstrapping analysis, unveiling gender-based differences in the influence of subjective norm variables on entrepreneurial intentions when comparing male and female groups.
Beyond Clicks: Enhancing Live Shopping Experiences with Visual Appeal, Social Support, and Purchase Intent Sparks Batara, Lisa Charisa; Suryandari, Retno Tanding; Suryanadi, Pram; Sugiarto, Catur
APMBA (Asia Pacific Management and Business Application) Vol 13, No 1 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.01.3

Abstract

This research delves into the intricate dynamics of consumer behavior on social commerce platforms, emphasizing the connections between visual appeal, customer involvement, hedonic value, social support, and buy intention. A positive link between visual appeal and hedonic value (t = 3.980, p < 0.001) is revealed by our analysis of 249 respondents' data using SmartPLS 3, highlighting the critical role that visually appealing information plays in piquing consumers' interest and encouraging participation. Furthermore, we emphasize the role that social support plays in determining customer engagement (t = 5.067, p < 0.001) and hedonic value (t = 3.134, p = 0.002), demonstrating the necessity of establishing social ties in online shopping settings. Our study found that hedonic value had a substantial impact on purchase intention (t = 7.672, p < 0.001), indicating that emotional fulfillment is an important factor in consumer decision-making. We also find a strong association between customer engagement and purchase intention (t = 3.372, p = 0.001), indicating that actively engaging customers in brand experiences enhances their likelihood of making a purchase.
PENGEMBANGAN PEMBELAJARAN PERLINDUNGAN DIRI PADA ANAK ATAS KASUS KEKERASAN SEKSUAL DI KB DAN RA PERMATA HATI JEBRES Sugiarto, Catur; Suryanadi, Pram; Suryandari, Retno Tanding; Auliarahman, Lutfi; Oktaviana, Anggerka Harum
DedikasiMU : Journal of Community Service Vol 6 No 4 (2024): Desember
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/dedikasimu.v6i4.8392

Abstract

Masa anak usia dini merupakan masa keemasan dimana di masa ini otak anak mengalami perkembangan paling cepat. Pada masa ini anak-anak memiliki rasa ingin tahu yang tinggi terkait sesuatu sehingga jenjang pendidikan pertama harus dilaksanakan dengan baik dan benar. Salah satu kegiatan yang dapat dilakukan untuk meningkatkan pemahaman anak adalah edukasi dengan pendekatan holistik dalam memberikan pendidikan perlindungan diri bagi anak usia dini. Pendidikan perlindungan diri dilakukan untuk mencegah kekerasan seksual yang terjadi pada anak. Sasaran utama kekerasan seksual sering terjadi pada makhluk polos dan lugu yang dilakukan oleh oknum untuk berbuat jahat. Anak-anak merupakan makhluk polos dan lugu sehingga pembelajaran mengenai perlindungan diri pada anak sangat penting. Metode pembelajaran dilakukan dengan perpaduan sosialisasi, dongeng cerita, dan media mewarnai objek anggota tubuh serta menggandeng pihak ketiga yaitu Ksatria Anak. Hasil penelitian menunjukkan bahwa pembelajaran dengan pendekatan holistik mampu meningkatkan pemahaman anak-anak tentang batasan pribadi, langkah-langkah untuk melindungi diri, serta membantu orang tua dalam membimbing anak-anak terkait keamanan pribadi.
Beyond Clicks: Enhancing Live Shopping Experiences with Visual Appeal, Social Support, and Purchase Intent Sparks Batara, Lisa Charisa; Suryandari, Retno Tanding; Suryanadi, Pram; Sugiarto, Catur
APMBA (Asia Pacific Management and Business Application) Vol. 13 No. 1 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.01.3

Abstract

This research delves into the intricate dynamics of consumer behavior on social commerce platforms, emphasizing the connections between visual appeal, customer involvement, hedonic value, social support, and buy intention. A positive link between visual appeal and hedonic value (t = 3.980, p < 0.001) is revealed by our analysis of 249 respondents' data using SmartPLS 3, highlighting the critical role that visually appealing information plays in piquing consumers' interest and encouraging participation. Furthermore, we emphasize the role that social support plays in determining customer engagement (t = 5.067, p < 0.001) and hedonic value (t = 3.134, p = 0.002), demonstrating the necessity of establishing social ties in online shopping settings. Our study found that hedonic value had a substantial impact on purchase intention (t = 7.672, p < 0.001), indicating that emotional fulfillment is an important factor in consumer decision-making. We also find a strong association between customer engagement and purchase intention (t = 3.372, p = 0.001), indicating that actively engaging customers in brand experiences enhances their likelihood of making a purchase.
Strengthening Business Sustainability and Enhancing Bamboo Craft Production Efficiency in the Kraosan Social Enterprise of Ngadiharjo Village Suryanadi, Pram; Sugiarto, Catur; Sangka, Khresna Bayu; Batara, Lisa Charisa; Pradianto, Mi’raj Akbar; Marlina, Revy Lidiya Oni; Suryanti, Astri; Saputra, Andreansyah; Oktaviana, Anggerka Harum
Jurnal IPTEK Bagi Masyarakat Vol 5 No 3 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i3.1626

Abstract

This community service program was implemented in Ngadiharjo Village, Borobudur, in collaboration with Kraosan, a social enterprise specializing in bamboo handicrafts. The enterprise faces several challenges, including inconsistent product quality, unstructured workflows, and limited production technology, which have hindered its capacity to meet increasing market demand. The program was carried out through five systematic stages: (1) socialization, (2) technical training, (3) management assistance, (4) implementation of appropriate technology, and (5) impact evaluation. The evaluation results indicate a 77.8% increase in partners’ understanding, with the average score rising from 41.54 (pre-test) to 73.84 (post-test). The implementation of bamboo splitting and shaving machines demonstrated a substantial improvement in production efficiency by significantly reducing processing time while ensuring more precise and consistent product dimensions compared to manual methods. Furthermore, management assistance and brand identity development enhanced Kraosan’s readiness to enter the premium market segment. Overall, this program contributes to improving production capacity, increasing household income potential, and strengthening the social enterprise model in supporting poverty alleviation efforts in Ngadiharjo Village.
PENERAPAN TEKNOLOGI DAN STRATEGI PEMASARAN PRODUK MADU KLANCENG PADA KELOMPOK TANI HUTAN (KTH) LEBAH BROMO DI KHDTK GUNUNG BROMO JAWA TENGAH sugiarto, catur; Haryono, Tulus; Suryandari, Retno Tanding; Suryanadi, Pram
Habitus : Jurnal Pendidikan, Sosiologi, dan Antropologi Vol 7, No 1 (2023): Habitus: Jurnal Pendidikan, Sosiologi, dan Antropologi
Publisher : Program Studi Pendidikan Soiologi Antropologi, FKIP-UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/habitus.v7i1.70427

Abstract

AbstrakProgram pengabdian masyarakat ini disusun dalam rangka meningkatkan manajemen bisnis dan pemasaran UMKM madu Klanceng pada Kelompok Tani (KTH) Lebah Bromo, KHDTK Gunung Bromo UNS. Tujuan akhir yang akan dicapai adalah efektivitas dalam pengelolaan bisnis serta peningkatan wawasan pengembangan produktivitas ternak lebah. Mengingat manfaat jenis Madu Klanceng yang sangat tinggi serta permintaan pasar akan produk kesehatan, maka produk Madu Klanceng memiliki potensi yang sangat baik untuk dikembangkan. Permasalahan yang dihadapi oleh mitra berdasarkan hasil observasi antara lain terkait perlunya peningkatan produksi lebah Klanceng dan pengetahuan pemasaran yang perlu ditingkatkan. Melalui program ini diharap terjadi peningkatan pemahaman peningkatan produksi madu dan peningkatan pemahaman pelaku usaha terhadap manajemen bisnis dan strategi pemasaran yang efektif.Kata Kunci: Madu Klanceng, Ternak Lebah, Pemasaran, Produksi Madu AbstractThis community service program was structured in order to improve business management and marketing of Klanceng honey SMEs at the Bromo Bee Farmers Group, KHDTK Mount Bromo UNS. The final goal to be achieved is effectiveness in managing the business and increasing insight into the development of beekeeping productivity. Considering the very high benefits of this type of Klanceng Honey and the market demand for health products, the Klanceng Honey product has very good potential to be developed. The problems faced by partners based on observations include the need to increase Klanceng bee production and marketing knowledge that needs to be improved. Through this program it is hoped that there will be an increase in understanding of increasing honey production and an increase in the understanding of business actors regarding effective business management and marketing strategies.Keywords: Klanceng Honey, Bee, Marketing, Honey Production
Pengembangan Potensi Wisata Hutan Pinus di Kecamatan Karangtengah, Wonogiri, Jawa Tengah Sugiarto, Catur; Ratriyanto, Adi; Suryanadi, Pram; Mulyadi, Mulyadi; Okid Parama, Astirin
SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Vol 12, No 2 (2023): November
Publisher : LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/semar.v12i2.69251

Abstract

Wonogiri merupakan salah satu kabupaten di Jawa Tengah yang memiliki ragam destinasi wisata alam yang menarik seperti wisata air terjun, gunung, waduk dan hutan. Salah satu destinasi yang memiliki potensi besar untuk dikembangkan adalah wisata hutan Pinus. Hutan Pinus di Kabupaten Wonogiri terletak di beberapa desa yang tersebar di sembilan kecamatan termasuk di antaranya di desa Temboro Kecamatan Karangtengah. Hutan pinus di Karangtengah memiliki keunggulan selain kondisi alam dan ekosistem yang masih sangat terjaga, lokasi hutan ini memiliki pesona alam yang indah untuk dapat dikelola menjadi daya tarik wisata yang akan banyak diminati. Untuk mencapai tujuan tersebut diperlukan perencanaan pengembangan destinasi dan penerapan strategi pemasaran yang efektif. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan edukasi kepada masyarakat dan pengelola hutan mengenai arti penting pengelolaan hutan pinus sebagai destinasi wisata dalam meningkatkan pertumbuhan ekonomi masyarakat dan menopang pembangunan daerah. Selama ini hutan pinus di kecamatan Karangtengah baru dimanfaatkan untuk keperluan masyarakat dalam fungsinya sebagai ekosistem hutan biasa seperti pemanfaatan getah, penggunaan kayu dan kulit pohon pinus, dan berbagai aktivitas keseharian masyarakat di hutan, namun belum dioptimalkan sebagai destinasi wisata alam. Program pengabdian ini memberikan konsep pengembangan Hutan Pinus Karangtengah sebagai alternatif wisata baru di Kabupaten Wonogiri. Konsep pengembangan tersebut berupa perancangan dan penerapan infrastruktur spot wisata seperti rancang bangun zona outbond dan camping, spot swafoto instagramable, perancangan icon khas wisata, dan konsep area bermain dan desain area kuliner. Selain itu, program ini membantu pihak pengelola destinasi hutan dalam mengembangkan strategi pemasaran melaui pelatihan pemasaran dan pemanfaatan digital marketing diantaranya dengan optimalisasi penggunaan website dan media sosial.
Co-Authors Adi Ratriyanto Auliarahman, Lutfi Batara, Lisa Charisa Budiwati, Christiyaningsih Haryanto Haryanto Khresna Bayu Sangka, Khresna Bayu Marlina, Revy Lidiya Oni Mulyadi Mulyadi Okid Parama, Astirin Oktaviana, Anggerka Harum Pradianto, Mi’raj Akbar Rawidyo Putro, Tetuko Retno Tanding Suryandari Saputra, Andreansyah Sugiarto, Catur Suryanti, Astri Tulus Haryono, Tulus