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All Journal AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH Paspalum: Jurnal Ilmiah Pertanian
Sam’un, Mohamad
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology

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Pengaruh Sikap Petani terhadap Partisipasi Program Kartu Tani di Desa Randangmulya, Kecamatan Pedes, Kabupaten Karawang Makhrus, Muhammad Nabil Hisyam; Sam’un, Mohamad; Melani, Ana
Paspalum: Jurnal Ilmiah Pertanian Vol. 12 No. 2 (2024)
Publisher : Lembaga Penelitian dan Pengabdian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/paspalum.v12i2.772

Abstract

Farmers in Rangdumulya Village use the Farmer’s Card Program as a 'bridge' in farming because it is useful for redeeming subsidized fertilizers, borrowing People's Business Credit, saving at the Bank, and selling the harvest to Bulog. However, participation still experiences several obstacles. This study aims to describe attitudes and participation, as well as the effect of attitudes on participation in the Farmer’s Card Program simultaneously and partially. This is a mixed-method research in which 45 respondents participated in proportional sampling. Data were obtained primary and secondary through observation, interviews, questionnaires, and literature studies. Data analysis used interval width test and multiple linear regression. The results showed that 60% of farmers had a supportive attitude towards the Farmer Card Program but the participation level of 68.9% of farmers was still low. The results of the simultaneous influence analysis showed that farmers' cognitive, affective, and conative attitudes had a significant effect on participation in the Farmer Card Program. On the other hand, partially, farmers' cognitive and conative attitudes have a positive and significant effect on participation in the Farmer Card Program, but their affective attitudes have a negative and insignificant effect  
Motivation Of Farmers To Farming Rice at Rangdumulya Village, Pedes District, Karawang Regency Khairunisa, Putri; Sam’un, Mohamad; Wulandari, Yeni Sari
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 11 No 2 (2024)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v11i2.6314

Abstract

Purpose: This study aims to identify rice farmers' motivation levels and evaluate the relationship between needs categories based on the ERG Theory (existence, relatedness, growth) and rice farming in Rangdumulya Village, Pedes District, Karawang Regency. Methodology: A mixed-method approach was employed, combining quantitative and qualitative methods. Respondents were selected using Slovin's formula, with 42 farmers from the Karya Sentosa Farmer Group Association as the sample. Data were analyzed using interval width tests for motivation levels and Spearman Rank analysis for the relationship between ERG needs and farming. Results: (1) Farmers' motivation is categorized as high for existence and relatedness needs and very high for growth needs; (2) No significant relationship exists between existence and relatedness needs and farming. However, growth needs sub-variables, such as educational background and self-actualization, show significant relationships with farming. Findings: Growth factors are critical in supporting farmers' motivation. Novelty: This study highlights specific links between growth needs in ERG Theory and rice farming success. Originality: Offers new perspectives on applying ERG Theory to farmer motivation. Conclusions: Growth needs significantly enhance motivation and farming success. Type of Paper: Empirical Research Paper.
Analisis Bauran Pemasaran Terhadap Keputusan Pembelian dan Segmenting Targeting Positioning pada Cibugary Jakarta Timur Muliawan, Muhammad Haris; Sam’un, Mohamad; Budiandrian, Bayu
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 12, No 2 (2025): Mei 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v12i2.18736

Abstract

Cibubur Garden Dairy (Cibugary) merupakan peternakan sapi perah berbasis eduwisata yang ada di Jakarta Timur berdiri sejak 1992. Cibugary menawarkan produk olahan susu yang berasal langsung dari susu segar hasil peternakan sapi perah. Untuk mempertahankan keunggulan kompetitif perusahaan perlu menggunakan Strategi Bauran Pemasaran yang mencakup harga, produk, promosi, lokasi, orang, proses, bukti fisik dan Strategi Segmenting Targeting Positioning (STP) di Cibugary. permasalahan yang terjadi di Cibugary pada bauran pemasaran yaitu berupa promosi yang belum optimal dan Targeting yang belum tepat sasaran pada Strategi STP. Metode penelitian menggunakan mix metod yaitu gabungan dari metode kuantitatif dan kualitatif. Pengambilan sampel pada metode kuantitatif menggunakan accidental sampling dengan 100 responden. Pengambilan sampel pada metode kualitatif menggunakan dua key informan. Pada penelitian ini bauran pemasaran menggunakan pendekatan kuantitatif menggunakan analisis Regresi Linear Berganda. Analisis data pada Strategi Segmenting Targeting Positioning (STP) di Cibugary menggunakan pendekatan Kualitatif. Hasilnya menunjukkan bahwa (1) Harga, produk, lokasi, orang, proses, dan bukti fisik secara signifikan memengaruhi keputusan pembelian konsumen. (2) Segmenting Targeting dan Positioning yang di terapkan oleh Cibugary belum berjalan dengan optimal.
Co-Authors Ana Melani Bayu Budiandrian, Bayu Khairunisa, Putri Makhrus, Muhammad Nabil Hisyam Muliawan, Muhammad Haris Yeni Sari Wulandari