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All Journal AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH Paspalum: Jurnal Ilmiah Pertanian Jurnal Ilmiah Wahana Pendidikan
Sam’un, Mohamad
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Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Education Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences Other

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Pengaruh Sikap Petani terhadap Partisipasi Program Kartu Tani di Desa Randangmulya, Kecamatan Pedes, Kabupaten Karawang Makhrus, Muhammad Nabil Hisyam; Sam’un, Mohamad; Melani, Ana
Paspalum: Jurnal Ilmiah Pertanian Vol. 12 No. 2 (2024)
Publisher : Lembaga Penelitian dan Pengabdian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/paspalum.v12i2.772

Abstract

Farmers in Rangdumulya Village use the Farmer’s Card Program as a 'bridge' in farming because it is useful for redeeming subsidized fertilizers, borrowing People's Business Credit, saving at the Bank, and selling the harvest to Bulog. However, participation still experiences several obstacles. This study aims to describe attitudes and participation, as well as the effect of attitudes on participation in the Farmer’s Card Program simultaneously and partially. This is a mixed-method research in which 45 respondents participated in proportional sampling. Data were obtained primary and secondary through observation, interviews, questionnaires, and literature studies. Data analysis used interval width test and multiple linear regression. The results showed that 60% of farmers had a supportive attitude towards the Farmer Card Program but the participation level of 68.9% of farmers was still low. The results of the simultaneous influence analysis showed that farmers' cognitive, affective, and conative attitudes had a significant effect on participation in the Farmer Card Program. On the other hand, partially, farmers' cognitive and conative attitudes have a positive and significant effect on participation in the Farmer Card Program, but their affective attitudes have a negative and insignificant effect  
Motivation Of Farmers To Farming Rice at Rangdumulya Village, Pedes District, Karawang Regency Khairunisa, Putri; Sam’un, Mohamad; Wulandari, Yeni Sari
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 11 No 2 (2024)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v11i2.6314

Abstract

Purpose: This study aims to identify rice farmers' motivation levels and evaluate the relationship between needs categories based on the ERG Theory (existence, relatedness, growth) and rice farming in Rangdumulya Village, Pedes District, Karawang Regency. Methodology: A mixed-method approach was employed, combining quantitative and qualitative methods. Respondents were selected using Slovin's formula, with 42 farmers from the Karya Sentosa Farmer Group Association as the sample. Data were analyzed using interval width tests for motivation levels and Spearman Rank analysis for the relationship between ERG needs and farming. Results: (1) Farmers' motivation is categorized as high for existence and relatedness needs and very high for growth needs; (2) No significant relationship exists between existence and relatedness needs and farming. However, growth needs sub-variables, such as educational background and self-actualization, show significant relationships with farming. Findings: Growth factors are critical in supporting farmers' motivation. Novelty: This study highlights specific links between growth needs in ERG Theory and rice farming success. Originality: Offers new perspectives on applying ERG Theory to farmer motivation. Conclusions: Growth needs significantly enhance motivation and farming success. Type of Paper: Empirical Research Paper.
Analisis Bauran Pemasaran Terhadap Keputusan Pembelian dan Segmenting Targeting Positioning pada Cibugary Jakarta Timur Muliawan, Muhammad Haris; Sam’un, Mohamad; Budiandrian, Bayu
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 12, No 2 (2025): Mei 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v12i2.18736

Abstract

Cibubur Garden Dairy (Cibugary) merupakan peternakan sapi perah berbasis eduwisata yang ada di Jakarta Timur berdiri sejak 1992. Cibugary menawarkan produk olahan susu yang berasal langsung dari susu segar hasil peternakan sapi perah. Untuk mempertahankan keunggulan kompetitif perusahaan perlu menggunakan Strategi Bauran Pemasaran yang mencakup harga, produk, promosi, lokasi, orang, proses, bukti fisik dan Strategi Segmenting Targeting Positioning (STP) di Cibugary. permasalahan yang terjadi di Cibugary pada bauran pemasaran yaitu berupa promosi yang belum optimal dan Targeting yang belum tepat sasaran pada Strategi STP. Metode penelitian menggunakan mix metod yaitu gabungan dari metode kuantitatif dan kualitatif. Pengambilan sampel pada metode kuantitatif menggunakan accidental sampling dengan 100 responden. Pengambilan sampel pada metode kualitatif menggunakan dua key informan. Pada penelitian ini bauran pemasaran menggunakan pendekatan kuantitatif menggunakan analisis Regresi Linear Berganda. Analisis data pada Strategi Segmenting Targeting Positioning (STP) di Cibugary menggunakan pendekatan Kualitatif. Hasilnya menunjukkan bahwa (1) Harga, produk, lokasi, orang, proses, dan bukti fisik secara signifikan memengaruhi keputusan pembelian konsumen. (2) Segmenting Targeting dan Positioning yang di terapkan oleh Cibugary belum berjalan dengan optimal.
Analysis of the Influence of Product Quality, Brand Image, and Price on Purchasing Decisions of Kopi Kenangan Cipayung, East Jakarta Fatrick Kristopher, Fatrick Kristopher; Sam’un, Mohamad
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 4 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10516496

Abstract

This study aims to analyse the effect of product quality, brand image, and price on purchasing decisions for Kopi Kenangan. The sampling method used was non-probability sampling with a sample of 105 respondents. Sampling using purposive sampling method with respondents selected based on criteria who have bought Kopi Kenangan products at the Cipayung Kenangan Coffee shop and are at least 16 years old and above. The data used in this study consisted of primary data and secondary data. The data collection technique was carried out by distributing questionnaires to respondents using a Likert scale followed by the Successive Interval Method (MSI). Instrument tests use validity and reliability tests. The data analysis used is multiple regression analysis with data that has been calculated using classical assumptions consisting of normality test, linearity test, multicollinearity test, and heteroscedasticity test. Data processing was carried out with the SPSS ver. 20 and Microsoft Excel. Based on the research results that product quality, brand image, and price simultaneously influence the purchasing decision of Kopi Kenangan Cipayung. And partially product quality and brand image have an effect on purchasing decisions for Cipayung Memories Coffee while price has no effect on purchasing decisions for Cipayung Memories Coffee. It is recommended that companies can pay attention to product quality and brand image so that purchasing decisions can increase with product improvement and innovation. Keywords: brand image, price, and product quality purchasing decisions.
Co-Authors Ana Melani Bayu Budiandrian, Bayu Fatrick Kristopher, Fatrick Kristopher Khairunisa, Putri Makhrus, Muhammad Nabil Hisyam Muliawan, Muhammad Haris Yeni Sari Wulandari