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Pengaruh Sikap Petani terhadap Partisipasi Program Kartu Tani di Desa Randangmulya, Kecamatan Pedes, Kabupaten Karawang Makhrus, Muhammad Nabil Hisyam; Sam’un, Mohamad; Melani, Ana
Paspalum: Jurnal Ilmiah Pertanian Vol. 12 No. 2 (2024)
Publisher : Lembaga Penelitian dan Pengabdian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/paspalum.v12i2.772

Abstract

Farmers in Rangdumulya Village use the Farmer’s Card Program as a 'bridge' in farming because it is useful for redeeming subsidized fertilizers, borrowing People's Business Credit, saving at the Bank, and selling the harvest to Bulog. However, participation still experiences several obstacles. This study aims to describe attitudes and participation, as well as the effect of attitudes on participation in the Farmer’s Card Program simultaneously and partially. This is a mixed-method research in which 45 respondents participated in proportional sampling. Data were obtained primary and secondary through observation, interviews, questionnaires, and literature studies. Data analysis used interval width test and multiple linear regression. The results showed that 60% of farmers had a supportive attitude towards the Farmer Card Program but the participation level of 68.9% of farmers was still low. The results of the simultaneous influence analysis showed that farmers' cognitive, affective, and conative attitudes had a significant effect on participation in the Farmer Card Program. On the other hand, partially, farmers' cognitive and conative attitudes have a positive and significant effect on participation in the Farmer Card Program, but their affective attitudes have a negative and insignificant effect  
Analysis of the Influence of Product Quality, Brand Image, and Price on Purchasing Decisions of Kopi Kenangan Cipayung, East Jakarta Fatrick Kristopher, Fatrick Kristopher; Sam’un, Mohamad
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 4 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10516496

Abstract

This study aims to analyse the effect of product quality, brand image, and price on purchasing decisions for Kopi Kenangan. The sampling method used was non-probability sampling with a sample of 105 respondents. Sampling using purposive sampling method with respondents selected based on criteria who have bought Kopi Kenangan products at the Cipayung Kenangan Coffee shop and are at least 16 years old and above. The data used in this study consisted of primary data and secondary data. The data collection technique was carried out by distributing questionnaires to respondents using a Likert scale followed by the Successive Interval Method (MSI). Instrument tests use validity and reliability tests. The data analysis used is multiple regression analysis with data that has been calculated using classical assumptions consisting of normality test, linearity test, multicollinearity test, and heteroscedasticity test. Data processing was carried out with the SPSS ver. 20 and Microsoft Excel. Based on the research results that product quality, brand image, and price simultaneously influence the purchasing decision of Kopi Kenangan Cipayung. And partially product quality and brand image have an effect on purchasing decisions for Cipayung Memories Coffee while price has no effect on purchasing decisions for Cipayung Memories Coffee. It is recommended that companies can pay attention to product quality and brand image so that purchasing decisions can increase with product improvement and innovation. Keywords: brand image, price, and product quality purchasing decisions.
PENINGKATAN PENDAPATAN MASYARAKAT DESA PASIRUKEM MELALUI INTEGRASI BUDIDAYA IKAN LELE SISTEM BIOFLOK DAN DIVERSIFIKASI PRODUK OLAHAN Wulandari, Yeni Sari; Sam’un, Mohamad; Suherman, Enjang
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 9, No 1 (2026): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v9i1.68715

Abstract

Community empowerment through the development of the fisheries sector is one of the strategies to improve the welfare of rural communities. This community service activity was conducted from August to November 2025 in Pasirukem Village, Cilamaya Kulon District, Karawang Regency, involving approximately 22 participants consisting of fish farming groups and food processing groups. The activity aimed to enhance community capacity through the application of biofloc-based catfish farming technology and the diversification of processed catfish products. The method used was a participatory approach, which included preparation, focus group discussions (FGD), socialization, training, mentoring, as well as monitoring and evaluation. The activities carried out included the construction of biofloc ponds; training on catfish cultivation; training on processing products into nuggets, roulade, shredded catfish, and crispy catfish; as well as training on business management and digital marketing. The results of the activity showed an increase in the partners’ knowledge, as indicated by the improvement in post-test results compared to the pre-test, with the average initial score of 17.67% increasing to 100% after the training activities. In addition, the partners were able to practice processing catfish into several value-added products as an effort to diversify fisheries-based products. This activity is expected to serve as an initial step in developing sustainable catfish farming and processing enterprises in Pasirukem Village.Pemberdayaan masyarakat melalui pengembangan sektor perikanan merupakan salah satu strategi untuk meningkatkan kesejahteraan masyarakat pedesaan. Kegiatan pengabdian kepada masyarakat ini dilaksanakan pada bulan Agustus–November 2025 di Desa Pasirukem, Kecamatan Cilamaya Kulon, Kabupaten Karawang dengan melibatkan sekitar 22 peserta yang terdiri dari kelompok pembudidaya ikan dan kelompok pengolah produk pangan. Kegiatan ini bertujuan untuk meningkatkan kapasitas masyarakat melalui penerapan teknologi budidaya ikan lele sistem bioflok serta diversifikasi produk olahan ikan lele. Metode yang digunakan adalah pendekatan partisipatif yang meliputi tahap persiapan, focus group discussion (FGD), sosialisasi, pelatihan, pendampingan, serta monitoring dan evaluasi. Kegiatan yang dilakukan meliputi pembangunan kolam bioflok, pelatihan budidaya ikan lele, pelatihan pengolahan produk menjadi nugget, rolade, abon, dan lele krispi, serta pelatihan manajemen usaha dan pemasaran digital. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan mitra yang ditunjukkan oleh peningkatan hasil post-test dibandingkan dengan pre-test, dengan rata-rata nilai awal sebesar 17,67% meningkat menjadi 100% setelah kegiatan pelatihan. Selain itu, mitra juga mampu mempraktikkan pengolahan ikan lele menjadi beberapa produk olahan sebagai upaya diversifikasi produk berbasis perikanan. Kegiatan ini diharapkan dapat menjadi langkah awal dalam pengembangan usaha budidaya dan pengolahan ikan lele yang berkelanjutan di Desa Pasirukem.