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All Journal Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (Jurnal AMPOEN) TELPAR
Sabrina, Ina
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Religion Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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PENDAMPINGAN DESAIN DAN PENGEMBANGAN PACKAGING KERUPUK IKAN PINDANG DI DESA SUKAJADI KECAMATAN CARITA Wahyiah, Ita Rosita; Rahayu, Luis Fiska; Arasid, Mohamad Ikrom; Arifin, Suherman; Rendiyani, M; Ichwana, Cahya Tri; Sabrina, Ina; Destriana, Halizah; Aulia, Dita; Arif, Khaerul
Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (AMPOEN): Jurnal Pengabdian kepada Masyarakat Vol 2 No 2 (2024): AGUSTUS-NOVEMBER 2024
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/ampoen.v2i2.2130

Abstract

KKM UNIBA Group 63 provided assistance in the design and development of packaging for pindang fish crackers in Sukajadi Village, Carita District, Pandeglang Regency as part of efforts to empower the local community economy with a focus on increasing the added value of local products. Pindang fish crackers, as one of the leading products from the village, has a wide market potential, but the main challenge faced is the packaging design that is less attractive and not in accordance with modern marketing standards. This service aims to provide support in terms of packaging design and development of pindang fish crackers to increase market attractiveness and expand distribution reach. The methods used include packaging design needs analysis, packaging design training, and new packaging implementation. The training process involved understanding the design concept, selecting appropriate packaging materials, and printing techniques. The results of the mentoring showed that the new packaging design successfully increased the visual appeal of the product, clarified product information, and improved quality perception in the eyes of consumers. The newly designed packaging also provides better protection to the product during the distribution process. With the attractive and functional packaging, sales of pindang fish crackers have increased significantly, and the product has successfully entered a wider market both at the local and regional levels.
PENDAMPINGAN PENINGKATAN DAN PENGEMBANGAN UMKM PARIWISATA DI DESA SUKAJADI KECAMATAN CARITA STRATEGI PEMBERDAYAAN EKONOMI LOKAL MELALUI INOVASI DAN DIGITALISASI Rosita Wahyiah, Ita; Saepudin, Eli Apud; Rendiyani, M; Sabrina, Ina
Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (AMPOEN): Jurnal Pengabdian kepada Masyarakat Vol 2 No 2 (2024): AGUSTUS-NOVEMBER 2024
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/ampoen.v2i2.2223

Abstract

This service focuses on improving and developing tourism Micro, Small, and Medium Enterprises (MSMEs) in Sukajadi Village, Carita District. The main objective is to formulate a strategy for local economic empowerment through innovation and digitalisation. The method used includes a qualitative approach with data collection through interviews, observations, and literature studies. The results of the service show that MSMEs in Sukajadi Village have great potential to develop, but still face various obstacles such as lack of access to technology, limited capital, and lack of knowledge about digital marketing. Therefore, the proposed empowerment strategy includes information technology training, increased access to business capital, and digital marketing capacity building. The implementation of this strategy is expected to improve the competitiveness of MSMEs, expand market reach, and ultimately improve the economic welfare of local communities. Innovation and digitalisation are key in strengthening MSMEs and making Sukajadi Village a more attractive and competitive tourist destination.
DAMPAK SEMINAR ENTREPENEUR REMAJA TERHADAP PEMBANGUNAN UMKM DI DESA CISARUA Fauzia, Amelia; Hikmah Jasun, Nur; Fadilah, Nova; Sabrina, Ina
Jurnal Perhotelan dan Pariwisata Vol 1 No 1 (2022): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v1i1.72

Abstract

Cisarua Village has a lot of potential for Micro, Small and Medium Enterprises (MSMEs) originating from agriculture and plantations. This study aims to analyze and identify the problems faced and develop strategies for the development of Micro, Small and Medium Enterprises (MSMEs) in Cisarua Village, Cikole District, as one of the leading sectors in helping to improve the economy of the people of Cisarua Village, Cikole District, Pandeglang. This research method uses qualitative methods through the process of observation, interviews, and documentation presented in the form of data, then analysis uses a SWOT matrix analysis to find out strengths, weaknesses, opportunities and threats. Cisarua Village, implementation time 40 days. The results of this study indicate that there are problems in every Micro, Small and Medium Enterprises (MSMEs) actor in Cisarua Village such as: lack of awareness from youth to continue existing businesses, as well as open new business opportunities, capital, marketing, human resources, facilities and infrastructure, introduction to technology, social and economics, so that the development of MSMEs in Cisarua Village, Cikole District, has not been carried out properly. While the right strategy is carried out in the development of MSMEs in Cisarua Village, Cikole District, this is a strategy that utilizes existing strengths to increase their competitive advantage.
Co-Authors Amelia Fauzia Arif, Khaerul Destriana, Halizah Eli Apud Saepudin Fadilah, Nova Hikmah Jasun, Nur Ichwana, Cahya Tri Luis Fiska Rahayu Mohamad Ikrom Arasid Nurwijayanti Rendiyani, M Rosita Wahyiah, Ita Suherman Arifin Wahyiah, Ita Rosita