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All Journal Ilomata International Journal of Management Ilomata International Journal of Management Al-MIKRAJ: Jurnal studi Islam dan Humaniora Asian Journal of Management Analytics Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Economics and Business Journal Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (Jurnal AMPOEN) Journal of Economics, Bussiness and Management Issues IJHABS Jurnal Ragam Pengabdian
Vitaharsa, Leonardo Indra
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Determinants of Product Quality on Customer Loyalty through Repurchase Intention and Customer Satisfaction at Kopi Kenangan Sihombing, Rusman Efendi; Vitaharsa, Leonardo Indra; Pramadanti, Rindika
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1876

Abstract

The Target of this academic inquiry is to identify how the linkage between product quality and customer loyalty by considering the mediating roles of repurchase intention and customer satisfaction among customers of Kopi Kenangan in Bekasi City where the challenges currently faced are tight competition in the retail coffee industry, product quality as the main differentiator and changes in consumer behavior post-pandemic. This research uses a quantitative approach with the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) and data was collected through structured questionnaires. The sample in this academic inquiry consisted of 250 respondents selected using purposive sampling, specifically consumers who had made purchases more than once. The study found that product quality showed a statistically significant impact on repurchase intention is 0.805 (positive), customer satisfaction is 0.430 (positive), and customer loyalty is 0.453 (positive),. Moreover, repurchase intention and customer satisfaction were proven to act as mediating variables in the linkage between product quality and customer loyalty. These findings reinforce the importance of improving product quality as a strategic move to build customer satisfaction and customer loyalty in the coffee shop industry. This study strengthens the theory that repurchase intention and customer satisfaction are not only dependent variables between them, but also mutually reinforce the effect of product quality on customer loyalty and focus on local brands conducted in Bekasi City.
Pengaruh Promosi, Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan Pelanggan di Restoran Meat Me Steakhouse Christha, Thomas Louis; Vitaharsa, Leonardo Indra
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.5715

Abstract

Pengaruh promosi, kualitas pelayanan, dan kualitas produk terhadap kepuasan pelanggan adalah variabel X dari jurnal ini. Fokus penelitian ini adalah kepuasan pelanggan di Restoran Meat Me Steakhouse. Untuk mengerjakan penelitian ini, metode purposive sampling dipakai untuk mengumpulkan sampel dari 159 orang yang berpartisipasi. Alat untuk mengevaluasi validitas dan reabilitasnya juga telah diuji. Data diolah menggunakan program komputer SPSS tipe 24 dan diproses dengan teknik regresi linier berganda. Untuk masing-masing variabel, uji t perolehannya 0,044 < 0,05 (X1), 0,000 < 0,05 (X2), dan 0,000 < 0,05 (X3). Studi ini dilakukan dengan hipotesis bahwa Hl diterima dan Ho ditolak. Hasilnya menampilkan bahwa X1, X2, dan X3 berdampak positif dan signifikan pada Y.
pengaruh promosi,kualitas pelayanan,kualitas produk terhadap keputusan pembelian di waroeng steak & shake Fatah, Asryanni Fakhrurrazi; Vitaharsa, Leonardo Indra
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6943

Abstract

Pengaruh promosi, kualitas pelayanan, dan kualitas produk terhadap keputusan pembelian yakni variabel X dari jurnal ini. Keputusan pembelian Waroeng Steak & Shake Jakarta menjadi pusat penelitian ini. Sebanyak 159 orang disurvei menggunakan teknik purposive sampling untuk penelitian ini. Kami juga mengevaluasi alat untuk mengevaluasi reliabilitas dan validitasnya. Data diolah menggunakan teknik regresi linier berganda dalam program komputer SPSS tipe 26. Uji t menghasilkan ≈0,044 < 0,05 untuk X1, 0,000 < 0,05 untuk X2, dan 0,000 < 0,05 untuk X3, untuk setiap variabel. Hipotesis nol (Ho) diuji dalam penelitian ini sementara hipotesis alternatif (Hl) dipertimbangkan. X1, X2, dan X3 secara signifikan dan positif mempengaruhi Y, menurut data.
Pengaruh kualitas produk, citra merek dan persepsi harga terhadap keputusan pembelian motor chopper di AFR Seniman Custom Bike Anugrah Putra, Iqro; Vitaharsa, Leonardo Indra
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 1 No. 2 (2022): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v1i2.392

Abstract

In study to determine product quality, brand image and price perception of purchasing decisions using multiple linear regression. The study was conducted by quantitative methods have population in study are AFR Seniman Kustom Bike consumers spread across the Greater Jakarta area. The sampling technique used was non-probability sampling and accidental sampling method. The distribution of this research instrument is 100 respondents and is carried out using a Likert Scale. The analysis is carried out through several stages such as testing classical assumptions (normality, heteroscedasticity, linearity and multicollinearity) using the SPSS version 28 application. Product quality significantly influences purchasing decisions. Meanwhile, brand image has no significant effect on purchasing decisions. And the price perception significantly influences the purchasing decision. So, it can be conclude that simultaneously product quality, brand image and price perception together influence purchasing decisions at AFR Seniman Kustom Bike.
Co-Authors Anugrah Putra, Iqro Christha, Thomas Louis Fatah, Asryanni Fakhrurrazi Julisawati, Elly Agustina Novita Nurmalasari, Novita Pramadanti, Rindika Saputra, Ricky Christian Sihombing, Rusman Efendi Wasino, Hadiwiyanto