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All Journal Ilomata International Journal of Management Ilomata International Journal of Management Jurnal Ekonomi eCo-Fin NEAR: Jurnal Pengabdian kepada Masyarakat
Sihombing, Rusman Efendi
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Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Transportation Other

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Increasing Customer Satisfaction With Price Perception Through Customer Decision Mediation During The Covid-19 Pandemic Sihombing, Rusman Efendi; Parlagutan Silitonga
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the role of Customer Decision that mediates the relationship between Price Perception and Customer Satisfaction in a local restaurant chain. Hypothesis testing uses the SEM method with SmartPLS 3.0. The questionnaire was distributed to customers using a purposive sampling technique with a final sample size of 250 respondents. The results of the study indicate that price perception has an effect on customer decision. Customer decision significantly affects customer satisfaction. Price perception significantly affects customer satisfaction both directly and indirectly. This study adds to the understanding of the price perception-customer satisfaction relationship chain that can be expanded by adding customer decision as a mediator of customer satisfaction so that a new chain of price perception-customer decision-customer satisfaction relationships is formed. So it can be suggested to restaurant managers to make improvements in matters related to price perception, customer decision, and customer satisfaction.
Peningkatan Kreativitas Digital melalui Pelatihan Pembuatan Poster dengan Menggunakan Canva pada SMK Penerus Bangsa Kurnia, Yusuf; Sihombing, Rusman Efendi; Wiyono, Wiyono; Pataropura, Amesanggeng
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2025): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v4i2.2234

Abstract

Pelatihan pembuatan poster digital menggunakan aplikasi Canva di SMK Penerus Bangsa bertujuan untuk meningkatkan keterampilan desain grafis siswa, khususnya dalam pembuatan poster yang efektif dan komunikatif. Seiring dengan pesatnya perkembangan teknologi digital, keterampilan desain grafis menjadi sangat penting, baik untuk mendukung kebutuhan akademik maupun sebagai persiapan untuk dunia kerja di industri kreatif. Pelatihan ini mengadopsi pendekatan berbasis praktik, di mana siswa belajar langsung menggunakan Canva untuk membuat poster dengan berbagai tema. Metode yang digunakan mencakup teori desain grafis dasar serta praktik langsung yang memungkinkan siswa untuk memahami dan menerapkan prinsip-prinsip desain seperti keseimbangan visual, tipografi, dan pemilihan warna. Hasil pelatihan menunjukkan peningkatan signifikan dalam keterampilan siswa, terutama dalam hal pemahaman desain grafis, rasa percaya diri, dan kemampuan menggunakan aplikasi Canva. Sebagian besar siswa melaporkan bahwa mereka merasa lebih siap untuk mengaplikasikan keterampilan ini dalam dunia kerja atau membuka peluang usaha kreatif. Pelatihan ini juga memberikan nilai tambah bagi siswa dalam mengembangkan kreativitas dan keterampilan desain visual yang relevan dengan kebutuhan pasar yang semakin bergantung pada komunikasi digital
Peningkatan Kepuasan Pasien Dengan Lokasi Melalui Mediasi Keputusan Pasien Berobat Dalam Menggunakan Jasa Puskesmas di Bekasi Sihombing, Rusman Efendi
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2436

Abstract

Penelitian ini bertujuan untuk menganalisis peran mediasi Keputusan Pasien dalam hubungan antara Lokasi terhadap Kepuasan Pasien pada layanan Puskesmas di Bekasi. Metode analisis yang digunakan adalah Structural Equation Modeling (SEM) dengan pendekatan Partial Least Squares (PLS) 3.0, menggunakan 250 responden pasien yang dipilih melalui penyebaran kuesioner. Hasil penelitian menunjukkan bahwa variabel Lokasi berpengaruh signifikan terhadap Keputusan Pasien (B = 0,915 p < 0,000) dan Kepuasan Pasien (B = 0,66; p < 0,000). Keputusan Pasien juga terbukti berpengaruh signifikan terhadap Kepuasan Pasien (B = 0,330 p < 0,000). Lebih lanjut, Keputusan Pasien memediasi pengaruh Lokasi terhadap Kepuasan Pasien dengan nilai pengaruh tidak langsung sebesar B = 0,302 t = 9,027 p < 0,000. Nilai R² untuk Kepuasan Pasien sebesar 0,959 dan untuk Keputusan Pasien sebesar 0,837, menunjukkan daya jelas model yang tinggi. Implikasi praktis dari temuan ini adalah pentingnya penempatan lokasi strategis Puskesmas untuk meningkatkan pengambilan keputusan pasien dalam memilih layanan kesehatan, yang pada akhirnya berkontribusi terhadap kepuasan mereka. Penelitian ini memberikan kontribusi teoritis dalam memahami peran keputusan konsumen sebagai mekanisme mediasi dalam layanan publik kesehatan
Determinants of Product Quality on Customer Loyalty through Repurchase Intention and Customer Satisfaction at Kopi Kenangan Sihombing, Rusman Efendi; Vitaharsa, Leonardo Indra; Pramadanti, Rindika
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1876

Abstract

The Target of this academic inquiry is to identify how the linkage between product quality and customer loyalty by considering the mediating roles of repurchase intention and customer satisfaction among customers of Kopi Kenangan in Bekasi City where the challenges currently faced are tight competition in the retail coffee industry, product quality as the main differentiator and changes in consumer behavior post-pandemic. This research uses a quantitative approach with the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) and data was collected through structured questionnaires. The sample in this academic inquiry consisted of 250 respondents selected using purposive sampling, specifically consumers who had made purchases more than once. The study found that product quality showed a statistically significant impact on repurchase intention is 0.805 (positive), customer satisfaction is 0.430 (positive), and customer loyalty is 0.453 (positive),. Moreover, repurchase intention and customer satisfaction were proven to act as mediating variables in the linkage between product quality and customer loyalty. These findings reinforce the importance of improving product quality as a strategic move to build customer satisfaction and customer loyalty in the coffee shop industry. This study strengthens the theory that repurchase intention and customer satisfaction are not only dependent variables between them, but also mutually reinforce the effect of product quality on customer loyalty and focus on local brands conducted in Bekasi City.
Determinants of Product Quality on Customer Loyalty through Repurchase Intention and Customer Satisfaction at Kopi Kenangan Sihombing, Rusman Efendi; Vitaharsa, Leonardo Indra; Pramadanti, Rindika
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1876

Abstract

The Target of this academic inquiry is to identify how the linkage between product quality and customer loyalty by considering the mediating roles of repurchase intention and customer satisfaction among customers of Kopi Kenangan in Bekasi City where the challenges currently faced are tight competition in the retail coffee industry, product quality as the main differentiator and changes in consumer behavior post-pandemic. This research uses a quantitative approach with the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) and data was collected through structured questionnaires. The sample in this academic inquiry consisted of 250 respondents selected using purposive sampling, specifically consumers who had made purchases more than once. The study found that product quality showed a statistically significant impact on repurchase intention is 0.805 (positive), customer satisfaction is 0.430 (positive), and customer loyalty is 0.453 (positive),. Moreover, repurchase intention and customer satisfaction were proven to act as mediating variables in the linkage between product quality and customer loyalty. These findings reinforce the importance of improving product quality as a strategic move to build customer satisfaction and customer loyalty in the coffee shop industry. This study strengthens the theory that repurchase intention and customer satisfaction are not only dependent variables between them, but also mutually reinforce the effect of product quality on customer loyalty and focus on local brands conducted in Bekasi City.
Co-Authors Parlagutan Silitonga Pataropura, Amesanggeng Pramadanti, Rindika Vitaharsa, Leonardo Indra Wiyono wiyono Yusuf Kurnia, Yusuf