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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Bisnis Dan Kajian Strategi Manajemen Indonesian Journal of Social Research (IJSR) Ilomata International Journal of Management Journal of Artificial Intelligence and Digital Business MATAI: International Journal of Language Education Jurnal Dinamika Manajemen
Pramadanti, Rindika
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis Of Students' Writing Abilities in Recount Text For Morphological And Syntactical Errors Pramadanti, Rindika
MATAI: International Journal of Language Education Vol 4 No 1 (2023): MATAI International Journal of Language Education
Publisher : Program Studi Pendidikan Bahasa Inggris Kabupaten Kepulauan Aru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/matail.v4i1.10985

Abstract

This study aims to identify morphological and syntactic errors and the frequency, type and causes students to make when writing essays in recount texts. Qualitative research is the research methodology used. The papers of thirty first-semester ASA Indonesia University students in East Jakarta were used as data sources. Students must write an essay in English as part of the data collection process. Students can choose any theme they want to write in their paper. Based on the information discovered, 59 errors fell into the Morphology category, and 113 errors fell into the Syntax category of 172 errors detected. This research demonstrates that excessive generalization, intralingual variables, and interlingual factors contribute to students' writing difficulties. Therefore, students' poor writing abilities show that grammar is flawed in essay writing, particularly in experiential literature.
Peran Visitor Satisfaction Memediasi Pengaruh Brand Reputation Dan Visitor Experience Terhadap Revisit Intention Azzahra, Sabrina -; Pramadanti, Rindika
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 9, No 1 (2025): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v9i1.11805

Abstract

Penelitian ini bertujuan untuk memahami sejauh mana kepuasan pengunjung dapat memperkuat pengaruh reputasi merek dan pengalaman pengunjung dalam mendorong pengunjung untuk datang kembali mengunjungi DUFAN di masa mendatang. Populasi pada penelitian ini merupakan pengunjung DUFAN yang sudah melakukan kunjungan sebanyak dua kali. Sampel yang dikumpulkan melalui metode purposive sampling berjumlah 152 responden. Kuesioner disebar antara bulan Januari hingga Maret 2025. Pendekatan analisis data yang diterapkan adalah SmartPLS. Temuan ini menunjukkan bahwa dari empat variabel yang diuji, tiga diterima dan empat ditolak. Artinya, brand reputation dan visitor experience tidak berpengaruh terhadap revisit intention, visitor experience tidak berpengaruh terhadap visitor satisfaction, dan visitor experience tidak berpengaruh terhadap visitor satisfaction melalui revisit intention. Sedangkan variabel yang berpengaruh antara lain ; brand reputation terhadap visitor satisfaction, visitor satisfaction terhadap revisit intention,dan juga brand reputation terhadap visitor satisfaction melalui revisit intention.
Determinants of Product Quality on Customer Loyalty through Repurchase Intention and Customer Satisfaction at Kopi Kenangan Sihombing, Rusman Efendi; Vitaharsa, Leonardo Indra; Pramadanti, Rindika
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1876

Abstract

The Target of this academic inquiry is to identify how the linkage between product quality and customer loyalty by considering the mediating roles of repurchase intention and customer satisfaction among customers of Kopi Kenangan in Bekasi City where the challenges currently faced are tight competition in the retail coffee industry, product quality as the main differentiator and changes in consumer behavior post-pandemic. This research uses a quantitative approach with the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) and data was collected through structured questionnaires. The sample in this academic inquiry consisted of 250 respondents selected using purposive sampling, specifically consumers who had made purchases more than once. The study found that product quality showed a statistically significant impact on repurchase intention is 0.805 (positive), customer satisfaction is 0.430 (positive), and customer loyalty is 0.453 (positive),. Moreover, repurchase intention and customer satisfaction were proven to act as mediating variables in the linkage between product quality and customer loyalty. These findings reinforce the importance of improving product quality as a strategic move to build customer satisfaction and customer loyalty in the coffee shop industry. This study strengthens the theory that repurchase intention and customer satisfaction are not only dependent variables between them, but also mutually reinforce the effect of product quality on customer loyalty and focus on local brands conducted in Bekasi City.
PERAN EWOM DALAM MEMEDIASI KUALITAS PRODUK DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN Lucky, Ratna; Pramadanti, Rindika
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 8, No 2 (2024): Jurnal Bisnis Dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v8i2.9161

Abstract

This research aims to determine the influence of product quality and perceived value on electronic word of mouth through purchasing decisions as an intermediary variable. The research was conducted by 208 respondents at Fore Coffee, South Jakarta who had previously purchased products. The number of respondents was determined using the purposive sampling method, namely a sample selection technique with certain considerations. Data was obtained by distributing questionnaires which were analyzed using path analysis techniques and then processed using SEM PLS version 3.2.9. The test results state that the variables that positively influence electronic word of mouth include product quality and perceived value. Some variables can have a direct positive influence on purchasing decisions including product quality and perceived value. Meanwhile, those that have a direct negative influence on purchasing decisions include electronic word of mouth, and also variables that can influence indirectly through electronic word of mouth mediation and purchasing decisions are product quality and perceived value.Keywords: Product Quality, Perceived Value, Purchase decision, electronic word-of-mouth
Strategi membangun customer value : pengaruh kualitas produk dan electronic word of mouth melalui mediasi keputusan pembelian Anggita, Rica; Pramadanti, Rindika
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 8, No 1 (2024): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v8i1.9109

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan ewom terhadap customer value melalui keputusan pembelian sebagai variable perantara. Populasi pada penelitian ini merupakan konsumen di Kopi Kenangan, Jakarta Selatan. Responden penelitian ini konsumen yang sudah melakukan pembelian di kopi Kenangan. Teknik penarikan data menggunakan kuisioner terhadap 165 responden yang kemudian diolah menggunakan SEM PLS versi 3.2.9. Penelitian ini menemukan bahwa terdapat variabel yang mempengaruhi secara positif terhadap customer value meliputi kualitas produk dan variabel yang mempengaruhi secara positif terhadap keputusan pembelian yaitu ewom. Sedangkan yang berpengaruh negatif secara langsung terhadap customer value adalah ewom dan keputusan pembelian dan juga variabel yang berpengaruh negatif secara langsung terhadap keputusan pembelian meliputi kualitas produk. Adapun variabel yang tidak dapat mempengaruhi secara tidak langsung dengan pemediasi customer value terhadap keputusan pembelian meliputi kualitas produk dan ewom.
Pengaruh Kualitas Produk dan Promosi Terhadap Kepuasan Pelanggan Melalui Loyalitas Pelanggan Handika, Sastra -; Pramadanti, Rindika
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 9, No 2 (2025): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v9i2.11704

Abstract

Penelitian ini bertujuan untuk mengidentifikasi sejauh mana kualitas produk dan promosi mempengaruhi kepuasan pelanggan serta bagaimana kepuasan tersebut dapat meningkatkan loyalitas pelanggan untuk datang dan membeli kembali di Kopi Bean Spot Alfamart. Populasi pada penelitian ini merupakan pelanggan yang sudah melakukan pembelian sebanyak dua kali dan sampel yang dikumpulkan melalui metode purposive sampling berjumlah 162 responden. Kuesioner disebar antara bulan Januari hingga Maret 2025. Pendekatan analisis data yang diterapkan adalah SmartPLS. Penelitian ini mendapatkan bahwa ditemukan variabel yang berpengaruh terhadap kepuasan pelanggan meliputi promosi dan loyalitas pelanggan, sedangkan untuk variabel yang berpengaruh positif secara langsung terhadap loyalitas pelanggan meliputi promosi. Sementara itu variabel yang tidak mendukung pengaruh secara langsung terhadap kepuasan pelanggan yaitu kualitas produk serta variabel berpengaruh secara tidak langsung dengan peran mediasi kepuasan pelanggan terhadap loyalitas pelanggan meliputi promosi serta variabel yang tidak berpengaruh tidak langsung dengan pemediasi kepuasan pelanggan terhadap loyalitas pelanggan meliputi kualitas produk.
Green Marketing and Its Impact on Customer Loyalty: The Chain Mediation of Emotional Desire and Satisfaction Pramadanti, Rindika; Masrina Gultom; Rusman Effendi Sihombing
Jurnal Dinamika Manajemen Vol. 16 No. 2 (2025): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i2.27960

Abstract

This study aims to examine the influence of green marketing, brand image, and emotional desire on customer satisfaction and loyalty at McDonald’s. The novelty of this research lies in integrating the psychological factor of emotional desire with green marketing and brand image within a single framework, which has rarely been tested simultaneously in the fast-food industry. A quantitative approach with a survey method was employed, involving 225 purposively selected respondents who had made at least two purchases. The data were analyzed using SmartPLS. The findings reveal that green marketing, brand image, and emotional desire significantly affect customer satisfaction. Furthermore, brand image and emotional desire have a direct positive impact on customer loyalty, while emotional desire also exerts an indirect effect on loyalty through satisfaction. In contrast, green marketing and brand image show no indirect influence through satisfaction on loyalty. From a managerial perspective, the results suggest that McDonald’s should combine green marketing strategies with brand image reinforcement and emotional engagement, as these factors play a crucial role in improving customer satisfaction and building long-term loyalty.
Self-Confidence, Vocabulary, and Learning Motivation as Determinants of English Speaking Ability Pramadanti, Rindika; Achmadi, Rudhi
MATAI: International Journal of Language Education Vol 6 No 1 (2025): MATAI: International Journal of Language Education
Publisher : Program Studi Pendidikan Bahasa Inggris Kabupaten Kepulauan Aru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/matail.v6i1.22500

Abstract

This study aims to examine the influence of self-confidence, vocabulary mastery, and learning motivation on English-speaking ability among students enrolled in English I courses. Using a quantitative research design with structural equation modeling (SEM), the research tested seven hypotheses to identify both direct and indirect relationships among the variables. The results reveal that self-confidence significantly and positively affects learning motivation, indicating that students with higher confidence levels are more motivated to engage in English learning activities. Vocabulary mastery also has a significant positive impact on learning motivation, showing that learners who possess a wide range of vocabulary feel more competent and encouraged to improve their English skills. However, both self-confidence and vocabulary mastery do not have a direct effect on speaking ability. Instead, their influence is mediated through learning motivation. The study further finds that learning motivation has a strong and direct impact on English-speaking ability, acting as the main driving force that enables students to practice and communicate effectively. These findings suggest that psychological (self-confidence), linguistic (vocabulary), and affective (motivation) factors must be developed simultaneously to enhance English-speaking performance. Therefore, fostering motivation and confidence while expanding vocabulary can lead to more effective and sustainable improvements in students’ speaking competence.
Brand Loyalty-Building Strategy: Influence Product Quality, Perceived Experience Quality, And Brand Attitude Through Mediating Brand Trust Pramadanti, Rindika
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 1 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i1.22384

Abstract

Research aim: This study aims to measure product quality, perceived experience quality, and brand attitude that can affect brand trust through brand loyalty to Janji Jiwa coffee products. Methode: Data will be collected using a survey method and questionnaires. This study used Structural Equation Modeling (SEM) data analysis techniques operated using the Smart-PLS program version 3.2.9 Theoretical contribution: This research also proves that product quality and perceived experience quality can affect brand trust, while brand attitude influences brand loyalty. It aims to create a sense that customers expect to be able to compete with other competitors in the future. Practitioner implication: Product quality, perceived experience quality, and brand attitude play an important role in increasing brand trust and brand loyalty, where good taste integrity and customer expectations will affect growing sales, so coffee shop entrepreneurs must provide innovation strategies in maintaining product quality to influence consumers to be loyal to their products. Research limitation: This study only focuses on three variables: product quality, perceived experience quality, and brand attitude
Eco-Driven Desire: The Synergy of Brand Image and Emotion in Cultivating Loyal Consumers Pramadanti, Rindika; Gultom, Masrina; Sihombing, Rusman Effendi
Indonesian Journal of Social Research (IJSR) Vol 7 No 3 (2025): Indonesian Journal of Social Research (IJSR)
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/ijsr.v7i3.661

Abstract

This study investigates the influence of green marketing, brand image, and emotional desire on customer satisfaction and loyalty within the context of McDonald's, a leading brand in the fast-food industry. In response to growing environmental awareness and intense market competition, companies are increasingly required not only to offer high-quality products but also to foster emotional connections and build strong, positive brand images in the minds of consumers. Employing a quantitative approach, this research uses a survey method targeting consumers of environmentally friendly products. The population comprised customers who had made at least two purchases at McDonald’s, and data were collected using a purposive sampling technique, yielding a total of 225 respondents. Questionnaires were distributed between February and April 2025, and data were analyzed using the SmartPLS software. The findings reveal that green marketing, brand image, and emotional desire significantly influence customer satisfaction. Moreover, brand image and emotional desire directly impact customer loyalty, while green marketing does not have a direct effect. Emotional desire also indirectly positively affects customer loyalty through the mediating role of customer satisfaction. However, green marketing and brand image do not exhibit significant indirect effects through customer satisfaction. This study contributes to understanding emotional and sustainability-related drivers of customer loyalty in the fast-food sector. It offers practical implications for marketers and business practitioners, emphasizing the need to integrate emotional engagement and environmentally responsible strategies to enhance customer loyalty.
Co-Authors Achmadi, Rudhi Anggita, Rica Azzahra, Sabrina - Gultom, Masrina Handika, Sastra - Lucky, Ratna Masrina Gultom Michelle, Audrey Twyla Rusman Effendi Sihombing Sihombing, Rusman Efendi Sihombing, Rusman Effendi Vitaharsa, Leonardo Indra