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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Ilmiah Manajemen Dan Kewirausahaan
Hidayati Purnama Lubis
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions

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ANALYSIS OF CONSUMER DECISIONS TO BUY PRODUCTS AT ALFAMART MEDAN RETAIL STORES USING PSYCHOLOGICAL FACTORS AS PREDICTORS Nura Amalia Afan; Hidayati Purnama Lubis; Dennis Nathanael; Ellysa; Eka Soraya
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 3 (2021): International Conference on Health Science, Green Economics, Educational Review and T
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v3i1.298

Abstract

This research uses four psychological factors as independent variable, consisting of motivation, perception, learning, and belief and attitude. This study uses a dependent variable, namely the purchase decision. This study aims to find the influence of psychological factors consisting of motivation, perception, learning, and beliefs and attitudes on purchasing decisions either partially or simultaneously. The research was conducted in Alfamart outlet located at Jalan Medan-Binjai Km. 12 Muliorejo Village Sunggal Sub-district Deli Serdang District - North Sumatra. Sampling of 97 respondents using the formula Zikmund. Samples were taken by purposive sampling. Data collection using questionnaires distributed to respondents who shop at Alfamart booth where the research is done, and the scale used is Likert scale. Data analysis using multiple linear regression in which data processing using SPSS 24 windows based auxiliary application. The tests include data quality testing consisting of validity test, reliability test, and classical assumption test consisting of normality test, multicollinearity test, heteroscedasticity test, F test, t test, and test of determination. The results showed a positive and significant influence simultaneously motivation, perception, learning, and beliefs and attitudes on purchasing decisions. partially, only perception, learning which shows a positive and significant influence on purchase decision. The adjusted value of R Square obtained is 0.539 indicating that 53.9% of purchasing decisions can be obtained and explained by psychological factors consisting of motivation, perception, learning, and beliefs and attitudes, while the remaining 46.1% is explained by other factors or variables beyond the model such as advertising, brand image, discount, and others..
Pengaruh Struktur Organisasi Terhadap Kinerja di Area Peternakan Kawasan Living Lab Glugur Rimbun Hidayati Purnama Lubis; Suryani Sajar; Minarti Sri Wachyuni; Annisa Eka Maghfiroh; Muhammad Caisar Tarigan; Muhammad Azril
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.794

Abstract

The goal and main issues discussed in this research are how the Organizational Structure influences Performance in the Livestock Farming Area of Al Amin Science and Industrial Park (Living Lab) Glugur Rimbun. This study uses a qualitative associative method, conducting a review of theories and literature, as well as surveys and observations, and collecting opinions from academic community members, especially professors specializing in Human Resources. The research results state that organizational structure is a framework or arrangement that regulates relationships, responsibilities, and authorities within an organization. In management, organizational structure can be considered the foundation or operational framework of an organization. It is a fundamental element that forms the basis for organizing and directing organizational activities. There are several types of organizational structures that can be applied, and the selection of such a structure depends on the organization's goals, size, complexity, and needs. The choice of organizational structure should consider the organization's strategic goals, size, external environment, and the culture to be established. Moreover, organizations can change their structure over time to adapt to changing needs and business dynamics. The importance of organizational structure is reflected in its operational efficiency. By systematically mapping tasks and responsibilities, the structure creates a regular workflow, avoids unnecessary overlap, and establishes a foundation for optimal efficiency.
ANALYSIS OF WORK ENVIRONMENT, WORK MOTIVATION AND WORKLOAD ON JOB SATISFACTION IN SENIOR HIGH SCHOOLS STABAT PREPARATION PRIVATE HIGH SCHOOL Rizki Dwi Ananda; Hidayati Purnama Lubis; H. Akhmad Taufik
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 8 (2024): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i8.522

Abstract

This research was conducted at the Stabat Preparatory Private High School. The analysis of this research aims to determine whether the work environment, work motivation and workload influence teacher job satisfaction. The data analysis technique used is an associative research method with the help of the SPSS version 19 program. This research uses multiple linear regression analysis. The sample in this study was 39 respondents. Primary data collection uses a questionnaire. The research results show that the results of the hypothesis test with a t value of 3.011 > t table of 2.02 with a significant value of 0.005 < 0.05, then hypothesis H2 is accepted and H0 is rejected, meaning that work motivation has a partially positive and significant effect on job satisfaction. Hypothesis test results with a t value of 3.011 > t table of 2.02 with a significant value of 0.005 < 0.05, then hypothesis H2 is accepted and H0 is rejected, meaning that work motivation has a partially positive and significant effect on job satisfaction. Hypothesis test results with a t value of 0.242 < t table of 2.02 with a significant value of 0.810 > 0.05, then hypothesis H3 is rejected and H0 is accepted, meaning that workload has no partial significant effect on job satisfaction. Test results with a value of 47.588 which is greater than 2.87 and the significant value of 0.000 is smaller than 0.05 so it can be concluded that hypothesis 4 is accepted and hypothesis 0 is rejected so it can be concluded that the work environment, work motivation and workload have a significant effect simultaneously on job satisfaction.
THE INFLUENCE OF WORK MOTIVATION, COMPENSATION, AND WORK DISCIPLINEON EMPLOYEE PERFORMANCE AT PT INDAH PONTJAN Kab. SERDANG BEDAGAI (Case Study of Harvesters) Redika Pasaribu; Hidayati Purnama Lubis; Wilchan Robain
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 9 (2024): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i9.545

Abstract

This research was conducted at PT. Indah Pontjan with the aim of analyzing the influence of work motivation, compensation and work discipline partially and simultaneously on employee performance. The population is 500 employees who work in the company, the sample is a harvest workforce of 200 people by random sampling using the Slovin formula to obtain a research sample of 67 people. The types of data used are primary and secondary data, data collection techniques using questionnaires, literature studies, surveys and observations. Data analysis techniques are multiple linear regression, classical assumption testing and hypothesis testing.The research results show that: 1) work motivation partially has a positive and significant effect on employee performance at PT. Indah Pontjan District. Serdang Bedagai with (tcount>ttable value, 6.118 > 1.667 at sig. 0.000 <0.05) so that the research hypothesis H1 is accepted. 2) Compensation partially has a positive and significant effect on employee performance with (tcount>ttable value, 2.653 > 1.667 at sig. 0.011 <0.05). 3). Work discipline partially has a positive and significant effect on employee performance with (tcount>ttable value, 2.419 > 1.667 at sig. 0.020 <0.05). It can be concluded that work motivation, compensation and work discipline partially and simultaneously have a positive and significant effect on employee performance. There is a strong correlation between work motivation, compensation and work discipline with employee performance, a percentage of 36.6% and the remaining 63.4% can be explained by other variables not studied such as incentives, promotions and so on.
Analisis Harga, Kualitas Pelayanan dan Faktor Emosional terhadap Kepuasan Pelanggan di Laundry Super Wash Tasya Hafifah; Hidayati Purnama Lubis
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4873

Abstract

This research aims to assess the factors that influence customer satisfaction, focusing on three primary variables: Price, Service Quality, and Emotional Aspects. The study employs an associative quantitative method, utilizing interviews and questionnaire distribution to customers of Laundry Super Wash in Medan. Multiple linear regression analysis is used to evaluate the extent to which each variable affects customer satisfaction. The findings indicate that Service Quality exerts the most dominant and significant influence, followed by Emotional Factors, whereas Price does not show a significant partial effect. The t-test results show that Price has a t-value of 3.413 > 1.663 but remains statistically insignificant; Service Quality has a t-value of 6.022 > 1.663, indicating significance; and Emotional Factors have a t-value of 3.167 > 1.663, also indicating significance. The F-test confirms that all three variables collectively have a significant impact on customer satisfaction. The coefficient of determination (R²) of 0.703 reveals that the regression model explains approximately 70.3% of the variance in Customer Satisfaction. Based on these findings, it is recommended that the company prioritize enhancing service quality and strengthening emotional connections with customers, while pricing can be considered a less critical factor in improving satisfaction.
Co-Authors , Wilchan Robain Annisa Eka Maghfiroh Dennis Nathanael Eka Soraya Ellysa H. Akhmad Taufik Minarti Sri Wachyuni Muhammad Azril Muhammad Caisar Tarigan Nura Amalia Afan Redika Pasaribu Rizki Dwi Ananda Suryani Sajar Tasya Hafifah