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THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON CUSTOMER SATISFACTION FOR TOWER 215 CHIPS Kamila; Nurasfia; Rahmat Hidayat; Imam Malik
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 4 (2022): International Conference on Health Science, Green Economics, Educational Review and T
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v4i1.386

This research aims to analyze the influence of product quality and price on customer satisfaction. The research method used is a quantitative method. This research uses Purposive Sampling. The sample in this study consisted of 50 respondents. The data collection instrument uses a questionnaire. The dependent variable is the customer satisfaction variable and the independent variable is product quality, price, namely price, product quality, and customer satisfaction for tower 215 Bireuen chips. The data analysis method used is multiple linear regression. All statements are valid, reliable and normal. The results show that the coefficient of determination (R Square) of the independent variable on the dependent variable is R2 = 0.821 or 82.1%. The independent variable can explain the dependent variable. Research shows that price has a significant effect on customer satisfaction for tower 215 Bireuen chips. This is proven by tcount being greater than ttable (2.523 > 2.014). And product quality has a significant effect on customer satisfaction for tower 215 Bireuen chips. This is proven by tcount being greater than ttable (5.120 > 2.014). Meanwhile, the results of the simultaneous test of price variables, product quality, have a significant influence of fcount 51,639 > ftable 2.58 on customer satisfaction. This shows that, the better the price and product quality provided, the greater the customer satisfaction of tower 215 Bireuen chips.

PENGARUH KUALITAS DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU CONVERSE: (Studi pada Mahasiswa Kota Bogor yang menggunakan Produk Sepatu Converse) Kamila; Hartono, Budi
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 6 (2022): November 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i6.307

This study aims to determine the effect of product quality and brand image on the decision to purchase Converse brand shoes for students in the city of Bogor. This type of research is quantitative research. Data collection is done by distributing online questionnaires using Google Forms. The population used in this study were students in the city of Bogor. While the sampling technique using purposive sampling with the number of samples to be taken as many as 50 respondents who have made a purchase of Converse shoe products. From the results of this study, the variable of product quality has a positive and significant effect on purchasing decisions for Converse brand shoes for students in the city of Bogor. While the Brand Image variable has a positive effect but does not have a significant influence on the decision to buy Converse shoes for students in the city of Bogor so that companies are required to continue to build a positive Converse Brand Image such as promotions and provide maximum service in branding in order to get consumer appeal.

Menulis Kreatif: Implementasi Pendekatan Kontekstual dalam Pembelajaran Bahasa Indonesia Kamila
Al Asma: Journal of Islamic Education Vol 6 No 1 (2024): MAY
Publisher : Faculty of Tarbiyah and Teacher Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/asma.v6i1.42516

The 21st-century educational learning approach is student-centered and created to meet the demands of the modern classroom. One of the things expected in 21st-century education is for students to understand writing literacy. However, there are still many students who cannot write, especially those who can write creative essays. The Contextual Teaching and Learning (CTL) approach can be used so students can write creative essays. This research aims to describe implementing a contextual approach to improve the quality of creative writing in elementary school or MI students. The research design used is Classroom Action Research, which uses a qualitative approach through four stages, namely: (1) planning, (2) implementation, (3) observation, and (4) reflection. Data collection techniques include direct field tests, observations, and documentation. The results of the research show that there is an increase in the quality of students' creative writing skills in learning Indonesian for elementary/MI students, with an average of 80% or 15% of students getting a learning process ability score in Indonesian writing or composing exercises in the very good category. 55% of students received an average score of 80, and the lowest score was 75. The average class score was 74, with a class ability level of 48.15%. This means that students can already write essays well and correctly.

STRATEGI PEMBIASAAN MEMBACA DAN MENULIS MELALUI GERAKAN LITERASI SEKOLAH PADA PESERTA DIDIK MADRASAH IBTIDAIYYAH Kamila; Erwin Hafid; Andi Halimah
Kelola: Journal of Islamic Education Management Vol. 10 No. 1 (2025): Kelola: Journal of Islamic Education Management
Publisher : Institut Agama Islam Negeri (IAIN) Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kelola.v10i1.6082

Penelitian ini bertujuan untuk menganalisis strategi pembiasaan membaca dan menulis melalui Gerakan Literasi Sekolah (GLS) pada peserta didik kelas rendah (kelas II) dan kelas tinggi (kelas IV) di MIS DDI Lipu, Kabupaten Majene. Fokus penelitian meliputi perencanaan, pelaksanaan, serta evaluasi strategi pembiasaan literasi untuk meningkatkan minat baca dan tulis siswa. Penelitian ini relevan untuk memberikan solusi terhadap rendahnya kemampuan literasi dasar pada tingkat pendidikan dasar. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi. Informasi diperoleh dari tenaga pendidik, peserta didik, dan lingkungan sekolah sebagai sumber utama. Teknik analisis data melibatkan reduksi data, penyajian data, dan penarikan kesimpulan untuk menghasilkan temuan yang valid. Validitas data diperkuat melalui triangulasi sumber dan metode. Hasil penelitian menunjukkan bahwa strategi pembiasaan membaca dan menulis yang dirancang secara terstruktur, seperti membaca bersama di kelas dan kegiatan menulis kreatif, mampu meningkatkan minat baca dan tulis siswa. Kendala utama berupa kurangnya fasilitas, seperti ruang perpustakaan yang memadai dan jumlah buku bacaan, menjadi hambatan yang harus diatasi. Peran guru sebagai fasilitator dan motivator terbukti signifikan dalam mendukung keberhasilan strategi literasi ini. Implikasi dari penelitian ini mencakup pentingnya optimalisasi program GLS di madrasah untuk mendukung pencapaian kompetensi literasi siswa. Temuan ini juga menawarkan panduan praktis bagi pendidik dalam merancang program literasi yang relevan dan berkelanjutan. Dengan implementasi yang konsisten, diharapkan literasi membaca dan menulis menjadi budaya yang mendukung peningkatan kualitas pendidikan di madrasah. Kata Kunci: Membaca, Menulis, Gerakan Literasi Sekolah, Strategi

PENERAPAN METODE BRANCH AND BOUND DALAM OPTIMALISASI PENDAPATAN RETRIBUSI TEMPAT KHUSUS PARKIR Kamila; Cut Multahadah
STATMAT : JURNAL STATISTIKA DAN MATEMATIKA Vol 7 No 2 (2025)
Publisher : Math Program, Math and Science faculty, Pamulang University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Keramat tinggi market is a traditional market that has a special parking area. This special parking lot is provided to accommodate the vehicles of visitors, traders, and people who move around the market. Parking users will be charged according to tariffs that have been regulated in the Regional Regulation and the parking lot retribution fee will be charged according to the tariffs that have been regulated in the Regional Regulation. This special parking lot is one of the sources of Regional Original Revenue, one of which will be used for the management of parking facilities. Parking lot management that has not been optimized will have an impact on the inefficient use of parking lots and will affect the retribution revenue that is not maximized. Inefficient use of parking lots can be caused by not knowing the optimal capacity of a parking lot, such as the high keramat market. Parking lot optimization can be done with scientific decision-making processes such as linear programming, the most common method being the simplex method. However, in some problems sometimes there are conditions where it is necessary to add artificial variables, so that with the addition of these variables the problem must be solved by more advanced methods, such as Big M. Some optimization problems whose solutions are not possible to be fractional values this method needs to be combined with a special method, one of the common methods used is the Branch and Bound method. Based on the research that has been done, the optimal income that can be obtained when all parking spaces in the keramat tinggi market are used is Rp 204,000 with a combination of providing parking spaces for motorbikes as many as 173 units, private cars as many as 5 units, and pick-up cars as many as 7 units.

STRATEGI PEMBIASAAN MEMBACA DAN MENULIS MELALUI GERAKAN LITERASI SEKOLAH PADA PESERTA DIDIK MADRASAH IBTIDAIYYAH Kamila; Erwin Hafid; Andi Halimah
Kelola: Journal of Islamic Education Management Vol. 10 No. 1 (2025): Kelola: Journal of Islamic Education Management
Publisher : Institut Agama Islam Negeri (IAIN) Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kelola.v10i1.6082

Penelitian ini bertujuan untuk menganalisis strategi pembiasaan membaca dan menulis melalui Gerakan Literasi Sekolah (GLS) pada peserta didik kelas rendah (kelas II) dan kelas tinggi (kelas IV) di MIS DDI Lipu, Kabupaten Majene. Fokus penelitian meliputi perencanaan, pelaksanaan, serta evaluasi strategi pembiasaan literasi untuk meningkatkan minat baca dan tulis siswa. Penelitian ini relevan untuk memberikan solusi terhadap rendahnya kemampuan literasi dasar pada tingkat pendidikan dasar. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi. Informasi diperoleh dari tenaga pendidik, peserta didik, dan lingkungan sekolah sebagai sumber utama. Teknik analisis data melibatkan reduksi data, penyajian data, dan penarikan kesimpulan untuk menghasilkan temuan yang valid. Validitas data diperkuat melalui triangulasi sumber dan metode. Hasil penelitian menunjukkan bahwa strategi pembiasaan membaca dan menulis yang dirancang secara terstruktur, seperti membaca bersama di kelas dan kegiatan menulis kreatif, mampu meningkatkan minat baca dan tulis siswa. Kendala utama berupa kurangnya fasilitas, seperti ruang perpustakaan yang memadai dan jumlah buku bacaan, menjadi hambatan yang harus diatasi. Peran guru sebagai fasilitator dan motivator terbukti signifikan dalam mendukung keberhasilan strategi literasi ini. Implikasi dari penelitian ini mencakup pentingnya optimalisasi program GLS di madrasah untuk mendukung pencapaian kompetensi literasi siswa. Temuan ini juga menawarkan panduan praktis bagi pendidik dalam merancang program literasi yang relevan dan berkelanjutan. Dengan implementasi yang konsisten, diharapkan literasi membaca dan menulis menjadi budaya yang mendukung peningkatan kualitas pendidikan di madrasah. Kata Kunci: Membaca, Menulis, Gerakan Literasi Sekolah, Strategi

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