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All Journal Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Ilmiah Manajemen Kesatuan Journal Compound : Improving the Quality of English Education ASEAN Marketing Journal Jurnal Riset Manajemen Indonesia
Putri, Librina Tria
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PELATIHAN PENINGKATAN PENGETAHUAN TENTANG PENTINGNYA INOVASI DAN NETWORKING DALAM MENJALANKAN USAHA BAGI UMKM WANITA DI BANGKINANG KOTA KABUPATEN KAMPAR Putri, Librina Tria; Diantara, Litra; Hendrizal, Hendrizal; Kamal, Mustafa; Ali, Auzar; Qadar, Amri
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 7 No. 2 (2023)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v7i2.1453

Abstract

Seiring dengan pekembangan jaman, semakin banyak wanita yang berwirausaha, jika dahulu wanita dianggap lebih pantas menjadi ibu rumah tangga, tetapi telah banyak wanita yang membuktikan bahwa mereka pantas dan layak sejajar dengan pria. Dalam menjalankan usaha agar mampu bertahan dipasar maka wirausaha hendaknya mampu melakukan Inovasi dan memiliki kreatifitas yang tinggi hal ini juga harus dilakukan oleh wirausaha wanita dalam melakukan kegiatan bisnis. Dengan mengembangkan produk atau layanan yang lebih baik, lebih efektif, atau lebih memuaskan, mereka dapat meningkatkan tingkat kepuasan pelanggan dan membangun hubungan jangka panjang yang kuat. Jaringan (networking) juga memungkinkan wirausaha wanita untuk menemukan mentor atau role model yang dapat memberikan panduan, inspirasi, dan dukungan dalam menghadapi tantangan dalam bisnis. Melalui interaksi dengan orang-orang yang telah berhasil dalam bidang yang sama atau serupa, mereka dapat belajar dari pengalaman dan pemikiran mereka, serta mendapatkan dorongan untuk tumbuh dan berkembang. Abstrak : Wirausaha Wanita; Inovasi; Jaringan Bisnis; Networking
THE EFFECT OF SOCIAL MEDIA PROMOTION AND FACILITIES ON VISITING DECISIONS ON ANDALUS TOURISM Wahyuni, Sri; Putri, Librina Tria; Azhari, Azhari
Jurnal Riset Manajemen Indonesia Vol 4 No 2 (2022): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.739 KB) | DOI: 10.55768/jrmi.v4i2.138

Abstract

This study aims to determine the effect of social media promotion and facilities jointly and individually on the decision to visit Andalus tourism objects. The analysis used in this study is multiple linear regression analysis with the number of respondents as many as 98 people. Hypothesis testing is done by f test (simultaneous) and t test (partial). Based on the results of the study, it can be concluded that the promotion of social media and facilities simultaneously influences the decision to visit Andalus tourism objects. Furthermore, based on a partial test, promotion of social media and facilities affect the decision to visit Andalus tourism objects. The close relationship between the independent variable and the dependent variable is very strong with the contribution of the independent variable to the dependent variable of 67.60 %.
PENGARUH PROMOSI MEDIA SOSIAL DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN FLORIST DI KOTA BANGKINANG Irawan, Andri; Putri, Librina Tria; Henrizal, Henrizal
Jurnal Riset Manajemen Indonesia Vol 4 No 3 (2022): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.806 KB) | DOI: 10.55768/jrmi.v4i3.140

Abstract

This research was conducted with the aim of examining the Influence of Social Media Promotion and Word Of Mouth on Florist Consumer Purchase Decisions in Bangkinang City and the variables that influence Florist Consumer Purchase Decisions in Bangkinang City. The population in this study are consumers who make purchasing decisions on Florists in Bangkinang City. non-probability sampling technique, namely purposive sampling. Purposive sampling is a sampling technique with certain considerations. The sample that is set in this research is based on the calculation results, it is known that the number of samples is 96 respondents. Hypothesis testing using multiple linear regression analysis with the help of SPSS 23.00 for windows. The results showed that simultaneously and partially Social Media Promotion and Word Of Mouth. Influence on Florist Consumer Purchase Decisions in Bangkinang City.
ENHANCING GRADE 6 STUDENTS’ MASTERY OF THE PAST TENSE THROUGH AI-DRIVEN LEARNING Faisal, Ahmad; Misrita, Misrita; Putri, Librina Tria
Journal Compound: Improving the Quality of English Education Vol. 12 No. 1 (2024): June 2024: Journal Compound
Publisher : Program Studi Magister Pendidikan Bahasa Inggris, Program Pascasarjana, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/jcp.v12i1.2829

Abstract

The study investigated the effectiveness of AI-driven learning tools in enhancing Grade 6 students’ mastery of the past tense in English grammar. The research aimed to explore how artificial intelligence could be leveraged to facilitate personalized, adaptive learning experiences that promoted better retention and application of past tense rules. Employing a mixed-methods approach, the study combined quantitative measures of grammar proficiency with qualitative data from interviews and observations of student interactions with AI-based learning platforms. The participants, consisting of 60 Grade 6 students from a public school in an urban setting, engaged with an AI-powered application over a period of 8 weeks. Results indicated a significant improvement in students’ understanding and use of the past tense, with students reporting higher engagement and confidence in grammar tasks. The findings underscored the potential of AI tools to provide tailored learning experiences that catered to individual learning paces and styles. The study concluded that AI-driven learning environments could enhance grammar acquisition in elementary education, offering implications for future integration of technology in English language teaching.
INTEGRATING SIMPLE PAST TENSE IN PRIMARY SCHOOL ENGLISH CURRICULUM: A STUDY OF TEACHING STRATEGIES Hasby, Nazar; Misrita, Misrita; Putri, Librina Tria
Journal Compound: Improving the Quality of English Education Vol. 12 No. 1 (2024): June 2024: Journal Compound
Publisher : Program Studi Magister Pendidikan Bahasa Inggris, Program Pascasarjana, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/jcp.v12i1.4337

Abstract

This research explored effective teaching strategies for teaching elementary school students the simple past tense. Given that children at primary school age experienced rapid cognitive development, appropriate teaching methods were essential for building a strong language foundation. This article reviewed teaching methods in the simple past tense, including Communicative Language Teaching (CLT), Game-Based Learning (GBL), and technology integration. CLT prioritized the use of language in accurate and relevant contexts, which helped students understand the use of the simple past tense in everyday conversations. Game-based learning (GBL) increased student engagement and motivation through interactive games, such as card and role-playing games, which facilitated the understanding of tense changes in a fun way. In addition, technologies such as language learning apps and interactive videos provided opportunities for students to practice independently and receive immediate feedback. The research also highlighted the importance of student motivation in successful teaching, where a supportive environment and fun activities increased student engagement and understanding of the material. The results of this research suggested that the combination of CLT, GBL, and technology methods, as well as the cultivation of student motivation, could create a compelling and engaging learning environment.
Building Brand Engagement through Social Media Brandposts in Beauty Services Hasan, Samsurijal; Naim, Muh. Rezky; Aryadi, Aryadi; Putri, Librina Tria
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3165

Abstract

Promotional activities are vital in marketing beauty services and should be factual, honest, informative, and educational. While advertising through conventional and digital media is common, social media offers a broader reach. Beautiful House Nitri in Bangkinang City, however, has limited use of social media for promotion despite targeting a digitally savvy community. Its official Facebook and Instagram accounts lack professional management, contributing little to marketing performance. This study aims to analyze brand engagement through social media by examining brand posts, comments, replies, likes, and shares on Beautiful House Nitri’s Facebook and Instagram accounts. Using content analysis, the research finds that Instagram outperforms Facebook in generating brand engagement, evidenced by higher consumer responses such as product reviews and user-generated content due to more active interactions. Beautiful House Nitri prioritizes Instagram and Facebook for information sharing and consumer interaction, posting mostly neutral brand posts and leveraging these platforms as responsive online customer care channels. The brand engagement achieved remains at the awareness stage, with informational brand posts designed to introduce beauty services and encourage users to follow its social media platforms.
ANALYZING THE ADVANTAGES, CHALLENGES, AND PEDAGOGICAL IMPLICATIONS OF E-BOOKS IN ELEMENTARY ENGLISH LEARNING: A LITERATURE REVIEW Saputri, Tiara Dwi; Misrita, Misrita; Putri, Librina Tria
Journal Compound: Improving the Quality of English Education Vol. 12 No. 2 (2024): December 2024: Journal Compound
Publisher : Program Studi Magister Pendidikan Bahasa Inggris, Program Pascasarjana, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/jcp.v12i2.2828

Abstract

This study analyzes the advantages, challenges, and pedagogical implications of using e-books to enhance English language learning among elementary school students. As technology advances and becomes increasingly integrated into education, e-books have emerged as interactive resources that combine text, images, audio, video, and animations to support vocabulary development, reading comprehension, and student motivation. This literature review synthesizes findings from academic journal articles published between 2019 and 2024, focusing on how e-books contribute to effective English instruction in elementary contexts. The results indicate that e-books offer adaptive learning experiences tailored to diverse learning styles, significantly enhancing students’ engagement and language acquisition. Additionally, the review identifies challenges such as screen fatigue and digital inequality, which must be addressed to ensure equitable access and sustainability. Pedagogically, e-books encourage multimodal and constructivist learning, supporting individualized and collaborative classroom experiences. The findings highlight the importance of strategic implementation and teacher preparedness in maximizing the benefits of digital tools. This study aims to serve as a valuable reference for the design and development of innovative and inclusive e-book-based learning in elementary English education.
THE ROLE OF E-BOOK IN ENHANCING SIMPLE PAST TENSE LEARNING FOR ELEMENTARY STUDENTS Tama, Anggi Ade Tiya; Misrita, Misrita; Putri, Librina Tria
Journal Compound: Improving the Quality of English Education Vol. 12 No. 2 (2024): December 2024: Journal Compound
Publisher : Program Studi Magister Pendidikan Bahasa Inggris, Program Pascasarjana, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/jcp.v12i2.8766

Abstract

The study focused on the role of an e-book as an effective teaching tool for enhancing elementary-level students’ understanding and usage of the simple past tense in English. The primary objective was to examine how interactive digital resources—such as audio recordings, visual aids, animations, and embedded practice exercises—could support language acquisition by catering to diverse learning styles, including auditory, visual, and kinesthetic learners. The e-book was designed to provide clear explanations, examples, and exercises on the simple past tense, allowing students to learn at their own pace in a self-directed manner. This research method involved how to applied electronic books as teaching materials in students’ especially in using the simple past tense in spoken and written English. The findings indicated that the use of the e-book as a teaching tool gave a motivation for students in learning simple past tense, while also fostering greater engagement and motivation in the learning process.
The Secret to Ride-Hailing Customer Satisfaction and Willingness to e-WOM: Uncovering the Advantages of Price and Consumer Personality Khairani, Zulia; Nofrizal, Nofrizal; Putri, Librina Tria
ASEAN Marketing Journal
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract Manuscript type: Research Article Research Aims: After the COVID-19 pandemic and during the pandemic, there has been a surge in the usage of ride-hailing services. The motivation objective of this study is to ascertain the causes behind the high consumer satisfaction with ride-hailing. This study examines the role of service quality, and price in driving consumer satisfaction, and the implications for electronic word of mouth mediated by customer personality. Design/methodology/approach: Using purposive sampling methods, 610 users of ride-hailing services were chosen as the sample for this study. Processing survey data through data analysis utilizing Smart-PLS 4.0 software and structural equation modeling. Research Finding: The results showed that service quality and price can change consumer personality to encourage consumer satisfaction so that customers are willing to electronic word of mouth. Consumer personality and consumer satisfaction can moderate prices for electronic word of mouth. Theoretical Contribution/Originality: This study contributes to the latest literature in the field of marketing, particularly in the online transportation service industry, by demonstrating that customer satisfaction is a key driver of willingness to engage in electronic word-of-mouth (eWOM). Consumer personality and price can enhance customer satisfaction, and both customer personality and satisfaction can mediate the effect of price on eWOM. Practitioner/Policy Implication: The study highlights key managerial implications for the online transportation industry. Prioritizing customer satisfaction, understanding consumer personalities, strategic pricing, and leveraging eWOM emerge as critical strategies. By tailoring approaches to enhance satisfaction, address varied personalities, and implement transparent pricing, businesses can drive positive eWOM and foster sustained growth. Research Limitation: The sample size in this study, comprising only 610 Indonesian ride-hailing service users, represents a limitation, potentially impacting the generalizability of the findings. Moreover, the study focuses solely on specific factors influencing customer satisfaction, namely service quality, price, and customer personality, overlooking other potential contributors such as brand preference, reputation, trust, ease of use, and safety. Additionally, the analysis utilizes SEM Smart-PLS 4.0 software with survey techniques, neglecting experimental or empirical research methods.
Co-Authors Ahmad Faisal Andri Irawan Aryadi Aryadi Auzar Ali Azhari Azhari hasan, samsurijal Hasby, Nazar Hendrizal Hendrizal Henrizal, Henrizal Litra Diantara Misrita, Misrita Mustafa Kamal Naim, Muh. Rezky Nofrizal Nofrizal Qadar, Amri Saputri, Tiara Dwi Sri Wahyuni Tama, Anggi Ade Tiya Zulia Khairani